【摘要】：城市商業(yè)步行街通常來說是城市的中心商圈,是人們休閑購物、娛樂活動的公共場所,對城市印象起著極其重要的作用。隨著城市發(fā)展,功能性商業(yè)步行街標識系統(tǒng)在高度信息化的復雜步行街商業(yè)環(huán)境體系中不僅是有著必要功能性的城市視覺設計,它在美化城市公共環(huán)境的同時還代表著城市的視覺形象、傳播著城市的地域文化。城市商業(yè)步行街標識系統(tǒng)設計是一門涉及了眾多學科的交叉學科,它將視覺傳達設計與城市商業(yè)步行街的空間有機的結(jié)合,體現(xiàn)功能性的同時以無聲的傳播方式提高著城市的公共管理效率與水平,提升了人們的生活質(zhì)量。 文章對長沙市商業(yè)步行街標識系統(tǒng)的定義以及其構(gòu)建含義進行了闡述,指出了構(gòu)建完整的新標識系統(tǒng)的目的。接著以國內(nèi)外的經(jīng)典設計案例為參考對其進行了研究分析；根據(jù)實際的調(diào)查與數(shù)據(jù)統(tǒng)計,針對長沙市商業(yè)步行街標識系統(tǒng)現(xiàn)狀,指出了其中諸多不合理的問題,提出了設計上需要改善的方面并制作了改進的實例；提供了相關(guān)的理論依據(jù)以支持在未來的設計改良實踐中可以得到更能體現(xiàn)長沙人文地域特色、更能提高人舒適度、更能體現(xiàn)實用性與藝術(shù)性完美結(jié)合的標識系統(tǒng)。最后從平面設計的角度對長沙市黃興商業(yè)步行街標識系統(tǒng)的設計實例進行剖析研究,通過對系統(tǒng)中的標識制定設計規(guī)范,著重解決了標識系統(tǒng)的視覺統(tǒng)一性問題,并從實用性、功能性與地域文化性等角度對黃興商業(yè)步行街標識系統(tǒng)進行了探索性的創(chuàng)新研究。
[Abstract]:The city commercial pedestrian street is usually the central commercial district of the city. It is the public place of people's leisure shopping and entertainment activities, which plays an extremely important role in the impression of the city. With the development of the city, the functional commercial pedestrian street marking system is not only the necessary functional city visual design in the highly information complex pedestrian street commercial environment system, It not only beautifies the public environment of the city, but also represents the visual image of the city and spreads the regional culture of the city. The design of the city commercial pedestrian street logo system is an interdisciplinary subject involving many disciplines. It combines the visual communication design with the space of the city commercial pedestrian street. At the same time, it can improve the efficiency and level of urban public administration and improve people's quality of life. This paper expounds the definition and meaning of the marking system of Changsha Commercial pedestrian Street, and points out the purpose of constructing a complete new marking system. Then the classic design cases at home and abroad as a reference for its research and analysis; According to the actual investigation and data statistics, aiming at the present situation of the commercial pedestrian street marking system in Changsha, this paper points out a lot of unreasonable problems, puts forward some aspects that need to be improved in the design and makes an improved example. It provides the relevant theoretical basis to support the design improvement practice in the future can better reflect the characteristics of Changsha humanistic region, can improve the comfort of people, more can reflect the practical and artistic perfect combination of the marking system. Finally, from the angle of plane design, this paper analyzes and studies the design example of the marking system of Huangxing Commercial pedestrian Street in Changsha City. By establishing the design standard for the marking in the system, the problem of the visual unity of the marking system is solved emphatically, and the practicability of the system is discussed. From the angle of function and regional culture, this paper makes an exploratory and innovative study on the marking system of Huangxing Commercial pedestrian Street.
【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TU984.13

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