本文選題：政務(wù)微博 + 網(wǎng)絡(luò)輿情　； 參考：《湖北大學》2013年碩士論文

【摘要】：改革開放三十余年,我國的政治建設(shè)、經(jīng)濟發(fā)展、文化傳播、社會教育、環(huán)境保護等方面都取得了階段性的成果,發(fā)展邁進新時期。在2011年全國“兩會”上,“社會管理創(chuàng)新”首次寫入政府工作報告,標志著我國社會管理形態(tài)正在逐步轉(zhuǎn)型。隨著網(wǎng)絡(luò)技術(shù)的發(fā)展,在自媒體時代的影響下,微博正不斷的深入到公民生活的方方面面,而政務(wù)微博逐漸成為政府組織社會管理的創(chuàng)新手段。本選題以我國政務(wù)微博的起源和發(fā)展現(xiàn)狀為基點,在對我國政務(wù)微博的特點和分類進行總結(jié)的基礎(chǔ)上,結(jié)合國家公共管理與服務(wù)的政策導向,分析了我國政務(wù)微博存在問題和產(chǎn)生的原因,并依此對我國政務(wù)微博的發(fā)展路徑和對策進行了探討。論文正文分成四個部分：首先,對我國政務(wù)微博的發(fā)展歷程進行了梳理。其次,根據(jù)政務(wù)微博的特點和分類,結(jié)合在新時期下社會管理創(chuàng)新的具體要求,提出政務(wù)微博在政府管理中的職能作用和社會價值。接著,以近三年來的政務(wù)微博經(jīng)典案例為例,總結(jié)我國政務(wù)微博存在的問題并對其原因進行分析。最后,從政務(wù)微博的運行機制、管理體制、官員媒介素養(yǎng)和民意訴求體系等四個方面提出了提高政務(wù)微博行政效用的措施和對策。
[Abstract]:Over 30 years of reform and opening up, China's political construction, economic development, cultural dissemination, social education, environmental protection and other aspects have achieved phased results, the development into a new era. At the "two sessions" in 2011, "Social Management Innovation" was written into the government work report for the first time, marking the gradual transformation of China's social management pattern. With the development of the network technology, under the influence of the media era, Weibo is going deep into every aspect of the citizen's life, and the government affairs Weibo has gradually become the innovative means of the government organization social management. Based on the origin and development of Weibo in China, based on the summary of the characteristics and classification of Weibo, this paper combines the policy direction of national public administration and service. This paper analyzes the existing problems and causes of Weibo in China's government affairs, and probes into the development path and countermeasures of Weibo in China's government affairs. The paper is divided into four parts: first, the development of government Weibo in China has been combed. Secondly, according to the characteristics and classification of government Weibo, combined with the specific requirements of social management innovation in the new period, this paper puts forward the function and social value of government Weibo in government management. Then, taking the classic case of government affairs Weibo in recent three years as an example, this paper summarizes the problems existing in government affairs Weibo in our country and analyzes its causes. Finally, this paper puts forward the measures and countermeasures to improve the administrative utility of Weibo from four aspects: the operating mechanism, the management system, the media literacy of the officials and the public opinion appeal system.
【學位授予單位】：湖北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：D630;G206.2

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本文編號：2082057