本文選題：微信 + 公共輿論��； 參考：《東華大學(xué)》2017年碩士論文

【摘要】：隨著我國新移動互聯(lián)時代的到來,智能移動端應(yīng)用軟件在人們生活中起到的作用以及帶來的影響愈顯重要。微信作為智能移動互聯(lián)終端近幾年方興未艾的輿論平臺,不但未來有著巨大的發(fā)展?jié)摿?就目前而言,其高達(dá)8億以上的注冊用戶,將近7億的月活躍用戶,63.4%的用戶信任度,已足以引起公共管理部門的高度重視,成為學(xué)界研究的重要課題。微信輿論是網(wǎng)絡(luò)輿論的一個子集,但又有著獨(dú)有的強(qiáng)關(guān)系用戶網(wǎng)絡(luò)和單鏈?zhǔn)�、小核心大范圍相互交錯的傳播機(jī)制,以及特有的高滲透性、強(qiáng)私密性、長效性、高指向性、高傳達(dá)率和多元化價值體系的特點(diǎn)。微信輿論對于社會的良性發(fā)展有著正面的影響,尤其是對于整個網(wǎng)絡(luò)輿論來說提高了文明程度,對于社會的穩(wěn)定和推進(jìn)民主化的進(jìn)程是有不可忽視的積極作用的;但也因其無法擺脫網(wǎng)絡(luò)輿論易滋生虛假言論、受眾易被煽動誤導(dǎo)的天然弱點(diǎn),又有可控性弱、自凈力差、負(fù)面言論易滲透和擴(kuò)散持續(xù)期長的自身缺陷,微信輿論里虛假、消極的部分對政府、社會和公眾也會產(chǎn)生負(fù)面影響:輕者使民眾得到虛假信息,誤導(dǎo)輿論,影響社會科學(xué)化進(jìn)程,透支民眾愛心;重則引起社會恐慌,影響社會的安定團(tuán)結(jié);更有甚者形成網(wǎng)絡(luò)暴力,對政府的科學(xué)決策、公平執(zhí)法造成壓力甚至破壞;還有一些直接引起了網(wǎng)絡(luò)乃至現(xiàn)實中的經(jīng)濟(jì)、刑事犯罪。對公共管理部門來說,深入研究微信公共輿論的傳播機(jī)制和特點(diǎn),并加以適當(dāng)?shù)墓芾砗鸵龑?dǎo),有著重要的現(xiàn)實意義和客觀必要性的。本文從公共管理的角度出發(fā),參考心理學(xué)、傳播學(xué)、社會學(xué)、政治學(xué)、統(tǒng)計學(xué)等多學(xué)科相關(guān)理論知識,統(tǒng)計數(shù)據(jù),分析案例,研究微信平臺、微信公共輿論傳播的機(jī)制和特點(diǎn),以及微信輿論對社會的影響及其負(fù)面作用產(chǎn)生的原因,并從我國實際國情出發(fā),提出應(yīng)對開發(fā)者、運(yùn)營者、使用者的行為進(jìn)行適當(dāng)?shù)囊龑?dǎo)和規(guī)范,在技術(shù)上、財政上、隊伍上、理論研究上給予支持,完善相關(guān)法律法規(guī)體系,建立起科學(xué)有效的微信輿論常態(tài)監(jiān)督、管理、溝通、引導(dǎo)機(jī)制和突發(fā)事件預(yù)警、應(yīng)急機(jī)制。多方協(xié)作,齊抓共管,發(fā)揮出微信輿論的正能量,盡量減少其負(fù)面作用。但應(yīng)注意的是,公共部門在對微信公共輿論進(jìn)行監(jiān)督、管理、引導(dǎo)的同時,需把握好其中的度,必須在維護(hù)國家、社會利益的同時,保護(hù)公民的言論自由、隱私權(quán)等合法權(quán)益。檢測機(jī)構(gòu)也必須公平公正,不能受到任何利益或組織、個人傾向的影響。
[Abstract]:With the arrival of the new mobile Internet era in China, the role and influence of the smart mobile application software in people's life are becoming more and more important. As a platform of public opinion which is in the ascendant in recent years, WeChat, as an intelligent mobile interconnected terminal, not only has great potential for development in the future, but at present, it is more than 800 million of the registered use. The users, nearly 700 million of the active users and 63.4% of the trust of the users, are enough to arouse the high attention of the public management department and become an important subject in the academic research. The WeChat public opinion is a subset of the network public opinion, but it has a unique strong relationship between the user network and the single chain type, the small core and large scope interlaced communication mechanism, as well as the unique The characteristics of high permeability, strong privacy, long efficiency, high directivity, high transmission rate and diversified value system. The public opinion of WeChat has a positive influence on the benign development of society, especially for the whole network public opinion, it has a positive effect on the stability of society and the process of promoting democracy. But also because it can not get rid of the network public opinion is easy to breed false speech, the audience is easily misguided natural weakness, but also has weak controllability, poor self purification, easy penetration and diffusion of negative speech and long self defects, the WeChat public opinion is false, and the negative part also has a negative effect on the government, society and the public. To false information, mislead public opinion, influence the process of social science and overdraft the people's love; it will cause social panic and influence the stability and unity of the society; more people form network violence, cause pressure and even damage to the scientific decision of the government and the fair law enforcement; and some direct connection has caused the network and even the reality of the economy, criminal crime. To the public It has important practical and objective necessity to study the communication mechanism and characteristics of the public opinion of WeChat, and to properly manage and guide them. From the perspective of public management, this article refers to the theories of psychology, communication, sociology, politics, statistics and other related theoretical knowledge, statistics, and classification. Analysis of the case, the study of the WeChat platform, the mechanism and characteristics of the communication of public opinion of WeChat, as well as the influence of the public opinion on the society and the causes of its negative effect. From the actual conditions of our country, the author puts forward the appropriate guidance and standardization for the behavior of the developers, operators and users, in terms of technical, financial, team, and theoretical research. To give support, to improve the relevant laws and regulations system, to establish a scientific and effective public opinion supervision, management, communication, guidance mechanism and emergency warning, emergency mechanism, multi cooperation, the common management, play out the positive energy of WeChat public opinion and minimize its negative effect. However, it should be noted that the public sector in the public opinion of WeChat is in the public opinion of WeChat. On the basis of supervision, management and guidance, it is necessary to grasp the degree of it and protect the legitimate rights and interests of the citizens' freedom of speech and privacy while maintaining the state and social interests. The testing institutions must be fair and fair, and can not be affected by any interests or organizations and individual tendencies.

【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：C912.63;G206

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

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2 閻半刀;;微信朋友圈里的輿論社會學(xué)[J];廉政w，

本文編號：1795726