本文關(guān)鍵詞： 昆明市 無償獻血現(xiàn)狀 對策 研究　出處：《云南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：無償獻血事業(yè)是一項系統(tǒng)性、參與性很強的基礎(chǔ)性工程,需要全社會的參與和支持。如何引導(dǎo)、推進無償獻血公益事業(yè)的發(fā)展成為政府開展社會主義精神文明建設(shè),構(gòu)建和諧社會的重要公共管理職能之一。提高公共服務(wù)水平,實現(xiàn)政府職能轉(zhuǎn)變,為無償獻血工作提供堅強保障是無償獻血開展的前提和基礎(chǔ)。血站作為不以盈利為目的的公益性組織是無償獻血工作開展的業(yè)務(wù)部門,同時又是無償獻血社會新風(fēng)尚的宣傳窗口。為了更好的維護公益性形象,在開展無償獻血宣傳、動員、招募的服務(wù)環(huán)節(jié)中,血站通過多種傳播手段開展公共活動與各級政府、各社會系統(tǒng)、社會公眾建立相互了解、信任和支持的公共關(guān)系推動無償獻血事業(yè)的發(fā)展。 結(jié)合昆明市地域特點和典型性,在掌握昆明市無償獻血發(fā)展歷程、無償獻血工作現(xiàn)狀特點的基礎(chǔ)上,為研究影響無償獻血的各種因素,本人對昆明地區(qū)某一時段的自愿無償獻血發(fā)展?fàn)顩r、部分無償獻血者人群成分結(jié)構(gòu)、獻血動機等因素進行調(diào)查分析。調(diào)查顯示,昆明市無償獻血工作的發(fā)展水平與發(fā)達國家和國內(nèi)發(fā)達地區(qū)相比差距還很大。結(jié)合昆明市無償獻血工作實際情況和街頭自愿獻血的模式,為推動無償獻血的發(fā)展,本人從公共服務(wù)、公共產(chǎn)品和公共關(guān)系理論角度出發(fā)提出五個方面的建議和對策：建立以政府為主導(dǎo)的無償獻血推進模式,推進無償獻血工作平穩(wěn)順利發(fā)展；加強血站服務(wù)品牌建設(shè),塑造公益形象；深入開展宣傳和動員,壯大無償獻血者隊伍；分析獻血動機,開展多角度、多形式的獻血招募工作；建立無償獻血志愿者服務(wù)隊,推進無償獻血的工作開展。
[Abstract]:Free blood donation is a systematic, participatory and fundamental project that needs the participation and support of the whole society. How to guide and promote the development of the free blood donation public welfare has become the government's socialist spiritual civilization construction. One of the important functions of public management in building a harmonious society, to improve the level of public service, to realize the transformation of government functions, Providing a strong guarantee for free blood donation is the prerequisite and foundation for the development of free blood donation. As a public welfare organization not for profit, the blood station is the business department of the free blood donation work. In order to better maintain the public welfare image, in the service link of promoting, mobilizing and recruiting free blood donation, blood stations carry out public activities and governments at all levels through various means of communication. Social systems and the public establish mutual understanding, trust and support of public relations to promote the development of free blood donation. Combined with the regional characteristics and typicality of Kunming City, on the basis of mastering the development course of unpaid blood donation in Kunming City and the characteristics of the present situation of unpaid blood donation work, in order to study the various factors that affect the free blood donation, I investigated and analyzed the development of voluntary blood donation in a certain period of time, the composition structure of some unpaid blood donors, the motivation of blood donation and other factors. Compared with developed countries and developed regions in China, the development level of unpaid blood donation in Kunming is still very large. In order to promote the development of unpaid blood donation, combined with the actual situation of unpaid blood donation in Kunming and the pattern of voluntary blood donation on the street, From the perspective of public service, public goods and public relations theory, I put forward five suggestions and countermeasures: to establish a government-led pro bono blood donation promotion model to promote the smooth development of unpaid blood donation work; Strengthen the blood station service brand construction, mold the public interest image; carry out the propaganda and mobilization in depth, expand the team of the unpaid blood donors; analyze the blood donation motive, carry out the multi-angle, multi-form blood donation recruitment work; establish the volunteer blood donation volunteer service team, To promote the work of blood donation without compensation.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：R193.3

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