本文關(guān)鍵詞：網(wǎng)絡(luò)輿情視角下公共危機(jī)處置機(jī)制研究　出處：《江西財(cái)經(jīng)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 網(wǎng)絡(luò)輿情 公共危機(jī) 網(wǎng)民

【摘要】：我國(guó)正處于社會(huì)轉(zhuǎn)型的特殊時(shí)期，社會(huì)現(xiàn)象比以往復(fù)雜，能夠引發(fā)公共危機(jī)的因素也比以往更多。自1994年中國(guó)全面接入互聯(lián)網(wǎng)至今，互聯(lián)網(wǎng)在中國(guó)已經(jīng)發(fā)展了19年，截至2012年12月底，中國(guó)網(wǎng)民數(shù)量達(dá)到5.64億。隨著互聯(lián)網(wǎng)技術(shù)的發(fā)展，網(wǎng)絡(luò)媒體作為新興的“第四媒體”對(duì)社會(huì)和政府的影響越來(lái)越大。網(wǎng)絡(luò)輿情對(duì)公共事件的作用日益顯現(xiàn)，由網(wǎng)絡(luò)輿情引發(fā)公共危機(jī)事件頻次增多，時(shí)間跨度增長(zhǎng)，地域范圍增廣。研究互聯(lián)網(wǎng)空間的特性、網(wǎng)絡(luò)輿情的特點(diǎn)，發(fā)現(xiàn)網(wǎng)絡(luò)輿情引發(fā)公共危機(jī)的機(jī)理，對(duì)于防范公共危機(jī)事件的發(fā)生和正確處置公共危機(jī)事件具有重要意義。 本文采用了比較研究法、案例分析法和文獻(xiàn)分析法等研究方法進(jìn)行寫(xiě)作，通過(guò)研究網(wǎng)絡(luò)輿情特點(diǎn)，網(wǎng)絡(luò)輿情引發(fā)公共危機(jī)的要素、原因、過(guò)程、后果，，以及政府在應(yīng)對(duì)網(wǎng)絡(luò)輿情的經(jīng)驗(yàn)和不足，提出處置網(wǎng)絡(luò)輿情基礎(chǔ)上的公共危機(jī)的基本途徑建議。 本文第一部分主要介紹論文的選題背景，選題目的和意義，寫(xiě)作的思路和本文的創(chuàng)新之處。指出我國(guó)在應(yīng)對(duì)公共危機(jī)時(shí)網(wǎng)絡(luò)輿情運(yùn)用能力稍顯弱勢(shì)的現(xiàn)狀，因此，研究網(wǎng)絡(luò)輿情在政府危機(jī)管理中的作用，并熟練地運(yùn)用技巧來(lái)應(yīng)對(duì)網(wǎng)絡(luò)輿情引發(fā)的危機(jī)事件，對(duì)維護(hù)廣大人民群眾的利益、加強(qiáng)社會(huì)公共管理具有十分重要的意義。 本文第二部分對(duì)網(wǎng)絡(luò)輿情和公共危機(jī)的相關(guān)概念和本文運(yùn)用的理論進(jìn)行了闡述。在分析國(guó)內(nèi)外對(duì)相關(guān)概念的闡釋的基礎(chǔ)上，對(duì)本文中所指網(wǎng)絡(luò)輿情、公共危機(jī)的概念進(jìn)行界定，并介紹了本文運(yùn)用的相關(guān)理論：蝴蝶效應(yīng)、沉默的螺旋理論和群體極化理論。 第三部分通過(guò)對(duì)網(wǎng)絡(luò)輿情引發(fā)公共危機(jī)的要素（刺激性事件、網(wǎng)民共同經(jīng)驗(yàn)、網(wǎng)民、大眾傳播媒介）和后果（損害政府形象、降低政府公信力、削弱政府合法性）進(jìn)行分析，縱向梳理網(wǎng)絡(luò)輿情的孕育、擴(kuò)散、爆發(fā)、衰減各階段，對(duì)網(wǎng)絡(luò)輿情的形成與發(fā)展過(guò)程進(jìn)行路徑分析。 第四部分主要探討了網(wǎng)絡(luò)輿情影響公共危機(jī)產(chǎn)生、發(fā)展和解決的原因。從外因和內(nèi)因兩個(gè)方面進(jìn)行了分析，分析了政府、公眾、媒體三者在公共危機(jī)事件中扮演的角色，發(fā)揮的作用。 第五部分探討了如何在網(wǎng)絡(luò)輿情基礎(chǔ)上進(jìn)行公共危機(jī)處置。從網(wǎng)絡(luò)輿情引導(dǎo)的制度保障、提高應(yīng)對(duì)公共危機(jī)的反應(yīng)和決策效率、網(wǎng)絡(luò)輿情監(jiān)管機(jī)制建設(shè)、網(wǎng)絡(luò)輿情引導(dǎo)和管理人才建設(shè)和公共危機(jī)信息溝通網(wǎng)絡(luò)建設(shè)這五個(gè)方面來(lái)提出政府應(yīng)對(duì)網(wǎng)絡(luò)輿情基礎(chǔ)上的公共危機(jī)的建議。 本文的創(chuàng)新之處在于將網(wǎng)絡(luò)輿情與公共危機(jī)間的相互作用關(guān)系較為立體地呈現(xiàn)出來(lái)，包含了從網(wǎng)絡(luò)輿情孕育到公共危機(jī)的發(fā)生和解決這一整個(gè)過(guò)程。不足之處在于由于學(xué)識(shí)水平和精力有限，對(duì)于文中關(guān)于網(wǎng)絡(luò)輿情監(jiān)測(cè)、分析等技術(shù)問(wèn)題的研究不夠深入，公共危機(jī)管理實(shí)踐經(jīng)驗(yàn)不足，未能全面考慮其它因素和可能的情況，需要在以后的學(xué)習(xí)和研究中不斷提高。
[Abstract]:Our country is in the special period of social transition, social phenomenon is more complex than ever, and the factors that can cause public crisis are more than before. The Internet has been developing in China for 19 years. By the end of December 2012, the number of Internet users in China had reached 564 million. With the development of Internet technology. As a new "4th media", network media has more and more influence on society and government. The effect of network public opinion on public events is becoming more and more obvious, and the frequency of public crisis events caused by network public opinion is increasing. Study the characteristics of Internet space, the characteristics of network public opinion, find the mechanism of public crisis caused by network public opinion. It is of great significance to prevent the occurrence of public crisis events and to deal with public crisis events correctly. This paper uses comparative research method, case analysis and literature analysis methods to write, through the study of the characteristics of network public opinion, network public opinion caused by public crisis elements, causes, processes, consequences. And the government's experience and deficiency in dealing with network public opinion, and put forward the basic ways to deal with the public crisis on the basis of network public opinion. The first part of this paper mainly introduces the background of the topic, the purpose and significance of the topic, the thinking of writing and the innovation of this paper. Therefore, the study of the role of network public opinion in government crisis management, and skilled use of skills to deal with the network public opinion triggered by the crisis events, to protect the interests of the broad masses of the people. It is of great significance to strengthen the social public administration. In the second part of this paper, the related concepts of network public opinion and public crisis and the theory used in this paper are expounded. On the basis of analyzing the explanation of related concepts at home and abroad, this paper refers to network public opinion. The concept of public crisis is defined, and the relevant theories used in this paper are introduced: butterfly effect, spiral theory of silence and group polarization theory. The third part through the network public opinion causes the public crisis essential factor (stimulative event, the netizen common experience, the netizen, the mass media) and the consequence (damages the government image, reduces the government credibility. Weaken the legitimacy of the government) analysis, vertical combing network public opinion gestation, diffusion, eruption, attenuation of each stage, the formation and development of network public opinion path analysis. Part 4th mainly discusses the influence of network public opinion on the emergence, development and solution of the public crisis. From the external and internal causes of the analysis, the analysis of the government, the public. The role of the media in public crisis events. Part 5th discusses how to deal with public crisis on the basis of network public opinion. From the system protection of network public opinion guidance, improve the response to public crisis and decision-making efficiency, network public opinion supervision mechanism construction. The network public opinion guides and manages the talented person construction and the public crisis information communication network construction these five aspects to put forward the government to deal with the public crisis on the basis of the network public opinion. The innovation of this paper is to show the interaction between network public opinion and public crisis in a stereoscopic way. It includes the whole process from network public opinion gestation to the occurrence and solution of public crisis. The deficiency lies in the limited learning level and energy for the monitoring of network public opinion in this paper. The research of technical problems such as analysis is not deep enough, the practical experience of public crisis management is not enough, and other factors and possible conditions are not fully considered, so it is necessary to improve continuously in the future study and research.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：D63

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