本文關(guān)鍵詞：江安縣政府利用媒體提升形象現(xiàn)狀的調(diào)查研究　出處：《電子科技大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 政府形象 媒體 調(diào)查 提升

【摘要】：目前,我國(guó)正處于全面建設(shè)小康社會(huì)、加速推進(jìn)社會(huì)主義現(xiàn)代化發(fā)展的攻堅(jiān)時(shí)期,尤其是中國(guó)共產(chǎn)黨第十八屆全國(guó)人民代表大會(huì)的召開,明確了我國(guó)在2020年全面建成小康社會(huì)的宏偉奮斗目標(biāo)。在這樣一個(gè)特殊時(shí)期,伴隨著經(jīng)濟(jì)和科技的高速發(fā)展,我國(guó)社會(huì)結(jié)構(gòu)也在經(jīng)歷著劇烈變遷,社會(huì)階層分化明顯,社會(huì)矛盾日漸尖銳。此時(shí),一方面需要政府主動(dòng)加深與媒體的溝通聯(lián)系,巧妙借助大眾傳媒傳播政府的理念,贏得公眾對(duì)政府行政理念的理解和支持,以保證政策方針的順利實(shí)施,從而促進(jìn)社會(huì)健康有序的發(fā)展;另一方面,媒體也應(yīng)該對(duì)當(dāng)代特殊的媒介環(huán)境和受眾特點(diǎn)加以深入研究,克服特殊時(shí)期媒體傳播延續(xù)下來的“高大全”的傳播方式,并做好與公眾的溝通,以事實(shí)為原則、以公眾喜聞樂見和易于接受的方式,對(duì)政府的相關(guān)信息進(jìn)行妥善處理,最大化發(fā)揮媒體在政府形象塑造中的關(guān)鍵作用,為全面建設(shè)小康社會(huì)的大局服務(wù)。隨著媒體行業(yè)不斷的發(fā)展及其對(duì)社會(huì)影響的日益擴(kuò)大,通過媒體來提升政府形象的理論研究已引起學(xué)界的關(guān)注,不管是國(guó)外學(xué)者還是國(guó)內(nèi),針對(duì)政府利用媒體提升形象的研究也較多,但是在這些成果里,筆者遺憾地發(fā)現(xiàn),相較于東部發(fā)達(dá)地區(qū)而言,對(duì)西部地區(qū)的關(guān)注甚少,對(duì)西部縣級(jí)城市媒體如何提升政府形象則研究幾乎呈現(xiàn)空白,這與國(guó)家實(shí)施西部大開發(fā),東部產(chǎn)業(yè)轉(zhuǎn)移西部戰(zhàn)略對(duì)政府形象的要求嚴(yán)重不符。本文研究的目的,在于通過對(duì)西部小縣城江安縣政府利用媒體提升政府形象現(xiàn)狀進(jìn)行一次調(diào)查,調(diào)查方式主要采用問卷調(diào)查、觀察、個(gè)案訪談等方法。在結(jié)合國(guó)內(nèi)外已有研究成果的基礎(chǔ)上,運(yùn)用傳播學(xué)、媒體學(xué)、公共管理理論等進(jìn)行定量和定性分析,最后通過對(duì)調(diào)查問卷等材料的分析,比較的詳細(xì)掌握了當(dāng)前政府利媒體提升形象方面的存在的問題以及背后深層次的原因,最后在結(jié)合江安的實(shí)際情況下,針對(duì)當(dāng)前存在的問題提供了相關(guān)的提升形象的策略,期望為江安縣政府利用媒體提升政府形象工作提供一些有價(jià)值的參考。
[Abstract]:At present, our country is in the comprehensive construction of a well-off society and accelerating socialist modernization in the crucial period, especially Chinese held the eighteenth session of the Communist Party of the National People's Congress, the country in 2020 to build comparatively well-off society in the grand goal. In such a special period, along with the rapid development of economy and technology. The social structure of our country is experiencing dramatic changes of social stratum differentiation is obvious, sharp socialcontradiction. At this time, the government initiative to enhance communication with the media contact on the one hand, clever use of mass media spread the idea of government, winning public understanding and support of the government administration, to ensure the smooth implementation of the policy. In order to promote the healthy and orderly development of society; on the other hand, the media should also be in-depth study of contemporary media environment and special characteristics of the audience, to overcome. But during the media continued high, means of communication, and good communication with the public, in fact, the public loved and acceptable way of information related to the government properly, to maximize the media play a key role in shaping the image of the government, for the comprehensive construction of a well-off society the overall service. With the continuous development of the media industry and its impact on society increasingly, theoretical research through the media to enhance the image of the government has been the concern of scholars, both foreign scholars and domestic research, aiming at using the media to enhance the image of the government is more, but in these results, I regret that, compared to the the eastern region, western region attracts little attention, the western county city media to enhance the image of the government study is almost blank, and the implementation of the national The development of the western region, serious discrepancies the eastern industrial transfer to the government's image of western strategy. The purpose of this paper is based on the western small town of Jiangan county government to use the media to enhance the image of the government in an investigation, investigation method mainly adopts questionnaire, observation, interviews and other methods on the basis of the domestic and abroad. Research on the use of communication, media, public management theory, quantitative analysis and qualitative analysis, through the analysis of the questionnaire and other materials, more detailed grasp of the problems of current government and the media to enhance the image and the reasons behind, finally combined with the actual situation of Jiang. Provide related to enhance the image of the strategy to solve the existing problems, expect to enhance the image of the government to provide some valuable reference for the government to use the media Jiangan Test.

【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：D630
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本文編號(hào)：1361757