【摘要】：通過(guò)對(duì)國(guó)內(nèi)外邊緣地區(qū)的可持續(xù)設(shè)計(jì)案例分析,提煉出地域性品牌以設(shè)計(jì)為導(dǎo)向的可持續(xù)創(chuàng)新方法,即構(gòu)建以設(shè)計(jì)文化為主導(dǎo)的組織生態(tài)系統(tǒng),運(yùn)用設(shè)計(jì)思維整合地域性資源,再根據(jù)目標(biāo)用戶需求驅(qū)動(dòng)產(chǎn)品創(chuàng)新。并以雅安災(zāi)后重建社會(huì)創(chuàng)新項(xiàng)目為例,對(duì)此方法的可行性進(jìn)行驗(yàn)證。由此得出,設(shè)計(jì)思維作為一種新型的戰(zhàn)略工具,通過(guò)作用于品牌文化、產(chǎn)品生產(chǎn)、服務(wù)模式和用戶體驗(yàn)等各個(gè)層面,可以幫助地方獲得可持續(xù)的創(chuàng)新驅(qū)動(dòng)力和盈利模式。
[Abstract]:Through the analysis of sustainable design cases in marginal areas at home and abroad, a design-oriented sustainable innovation method for regional brands is extracted, that is, to construct an organizational ecosystem dominated by design culture, to integrate regional resources with design thinking, and then to drive product innovation according to the needs of target users. Taking the social innovation project of reconstruction after Ya'an disaster as an example, the feasibility of this method is verified. It is concluded that design thinking, as a new strategic tool, can help the local to obtain sustainable innovation driving force and profit model by acting on brand culture, product production, service model and user experience.
【作者單位】： 湖南大學(xué);
【基金】：國(guó)家社會(huì)科學(xué)基金重大招標(biāo)項(xiàng)目“綠色設(shè)計(jì)與可持續(xù)發(fā)展研究”(13ZD03)
【分類號(hào)】：TB47
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本文編號(hào)：2506901