【摘要】：本論文是在筆者導(dǎo)師的研究基礎(chǔ)上進(jìn)行的專項(xiàng)深入研究。筆者導(dǎo)師經(jīng)過長期的專業(yè)實(shí)踐與研究,以“以形填色”的概念概括、總結(jié)了當(dāng)今產(chǎn)品設(shè)計(jì)的特點(diǎn),“以形填色”是指進(jìn)行產(chǎn)品設(shè)計(jì)時(shí),以產(chǎn)品結(jié)構(gòu)、功能、技術(shù)等為主導(dǎo),先設(shè)計(jì)產(chǎn)品的基本結(jié)構(gòu)與外形,再添加色彩搭配的設(shè)計(jì)。這種設(shè)計(jì)方法在產(chǎn)品外觀設(shè)計(jì)的初期具有重要作用,為企業(yè)的生產(chǎn)和人們生活提高做出了很大貢獻(xiàn),但同時(shí)也形成了“同質(zhì)化”、產(chǎn)品外觀創(chuàng)新難等問題。為改變這一現(xiàn)狀,避免產(chǎn)品外觀陷入同質(zhì)化的漩渦,筆者導(dǎo)師在對(duì)當(dāng)今設(shè)計(jì)存在的問題分析總結(jié)的基礎(chǔ)上,設(shè)計(jì)研發(fā)了“以色彩視覺效果為核心”的產(chǎn)品外觀設(shè)計(jì)方法。該方法是指在進(jìn)行產(chǎn)品外觀設(shè)計(jì)時(shí),以產(chǎn)品的功能屬性、用戶情感等因素為出發(fā)點(diǎn),將色彩的視覺效果作為設(shè)計(jì)方案構(gòu)想的中心,設(shè)計(jì)師先構(gòu)想出滿足功能、結(jié)構(gòu)等要求的色彩視覺效果,隨后構(gòu)建出與之相呼應(yīng)的三維形態(tài),進(jìn)而探索色彩與形態(tài)的綜合效果,并進(jìn)一步從用戶、產(chǎn)品功能、結(jié)構(gòu)、材料等角度思考、設(shè)計(jì)色彩、形態(tài),最后得到色形適配、合理的產(chǎn)品外觀。這種設(shè)計(jì)方法能夠突破“以形填色”的局限,設(shè)計(jì)出新穎個(gè)性、富有情感的產(chǎn)品形象。色彩構(gòu)想是以色彩視覺效果為核心的產(chǎn)品外觀設(shè)計(jì)方法的核心任務(wù)之一,但利用現(xiàn)今常用的手繪、設(shè)計(jì)軟件等工具進(jìn)行設(shè)計(jì)構(gòu)思時(shí),需要設(shè)計(jì)者有極強(qiáng)的色彩感受力和空間想象力,設(shè)計(jì)難度較大。筆者研究即是圍繞此問題展開,探索利用VR技術(shù)輔助構(gòu)想色彩視覺效果的可能性。VR技術(shù)以沉浸式體驗(yàn)著稱,在商業(yè)、教育、培訓(xùn)等領(lǐng)域均有應(yīng)用。2016年,Google公司正式發(fā)布Tilt Brush軟件,使VR技術(shù)進(jìn)入設(shè)計(jì)創(chuàng)作領(lǐng)域。在導(dǎo)師的指導(dǎo)下,筆者利用這一軟件進(jìn)行了產(chǎn)品外觀設(shè)計(jì)實(shí)踐,發(fā)現(xiàn)VR技術(shù)可以提高色彩構(gòu)想的質(zhì)量和效率,降低色彩構(gòu)想的設(shè)計(jì)難度,從而方便以色彩視覺效果為核心的產(chǎn)品外觀設(shè)計(jì)方法的應(yīng)用和推廣,為設(shè)計(jì)提供新的方法和手段。
[Abstract]:This paper is a special and in-depth study based on the research of the author's mentor. After a long period of professional practice and research, the author summarizes the characteristics of product design by the concept of "form filling". "form filling" refers to the product structure, function, technology and so on, which is the leading factor in product design. First design the basic structure and shape of the product, then add color matching design. This design method plays an important role in the initial stage of product design. It has made a great contribution to the production of enterprises and the improvement of people's life, but at the same time, it has also formed the problems of "homogenization" and the difficulty of product appearance innovation and so on. In order to change the present situation and avoid the appearance of products falling into the vortex of homogenization, the author has designed and developed a product design method with "color visual effect as the core" on the basis of the analysis and summary of the problems existing in the present design. This method refers to the visual effect of the color as the center of the design scheme, taking the function attribute of the product, the user emotion and other factors as the starting point in the design of the product design, and the designer first conceive the satisfying function. Structure and other requirements of the visual effect of color, and then construct the corresponding three-dimensional shape, and then explore the comprehensive effect of color and form, and further from the user, product function, structure, material and other perspectives, design color, form, and so on. Finally get the color shape fit, reasonable product appearance. This design method can break through the limitation of "filling color with shape" and design a novel and emotional product image. Color conception is one of the core tasks of the product design method with the color visual effect as the core. However, when we use the tools such as hand-drawing, design software and other tools commonly used today to carry on the design conception, Designers need to have a strong sense of color and space imagination, the design is more difficult. The author focuses on this problem and explores the possibility of using VR technology to assist in the conception of color visual effects. VR technology is famous for immersive experience and has been used in business, education, training and other fields. 2016, Google company officially released Tilt Brush software, so that VR technology into the field of design creation. Under the guidance of the tutor, the author has carried out the product design practice with this software. It is found that the VR technology can improve the quality and efficiency of the color conception and reduce the difficulty of the design of the color conception. Thus, it is convenient to apply and popularize the product design method with the color visual effect as the core, and provides a new method and means for the design.
【學(xué)位授予單位】：深圳大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB472

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