【摘要】：極簡(jiǎn)主義設(shè)計(jì)在我國(guó)的從引進(jìn)到發(fā)展的過(guò)程雖然時(shí)長(zhǎng)較短,卻涉獵設(shè)計(jì)領(lǐng)域廣泛�，F(xiàn)如今,極簡(jiǎn)主義設(shè)計(jì)的身影隨處可見(jiàn),但由于中國(guó)設(shè)計(jì)行業(yè)起步較晚,極簡(jiǎn)主義的設(shè)計(jì)停留在發(fā)展階段,并未進(jìn)入成熟階段。所以,設(shè)計(jì)者與企業(yè)對(duì)極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中的認(rèn)知不夠全面,并且存在一定程度上的誤區(qū),導(dǎo)致極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中的發(fā)展受到一定的阻礙。設(shè)計(jì)的潮流沒(méi)有永恒的存在,極度的流行過(guò)后必會(huì)帶來(lái)衰落,那么想要長(zhǎng)久地發(fā)展,必須要了解其核心與本質(zhì),找到科學(xué)系統(tǒng)的設(shè)計(jì)理論與應(yīng)用方法才能使其長(zhǎng)久的發(fā)展。在本文中,通過(guò)對(duì)極簡(jiǎn)主義設(shè)計(jì)的歷史起源來(lái)探究極簡(jiǎn)主義設(shè)計(jì)的發(fā)展歷程,發(fā)現(xiàn)其發(fā)展變化的規(guī)律。細(xì)致分析極簡(jiǎn)主義設(shè)計(jì)要素在產(chǎn)品包裝設(shè)計(jì)中的正確應(yīng)用方式,為設(shè)計(jì)者提供有效的設(shè)計(jì)理論依據(jù)。分析探究極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中通過(guò)對(duì)受眾的心理與生理、理性與感性的因素,分析出其在極簡(jiǎn)主義包裝設(shè)計(jì)中的表達(dá)方法。其次是對(duì)精神文化的分析,比對(duì)東西方精神文化的統(tǒng)一性與差異性,分析其傳統(tǒng)文化與民族特性的應(yīng)用。從交互設(shè)計(jì)的方式方法層面來(lái)分析極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中層次需求、設(shè)計(jì)策略、價(jià)值的應(yīng)用方法。著重分析我國(guó)現(xiàn)代極簡(jiǎn)主義產(chǎn)品包裝設(shè)計(jì)發(fā)展中的問(wèn)題與誤區(qū),并分析如何實(shí)現(xiàn)極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中的可持續(xù)發(fā)展,探索其價(jià)值意義。通過(guò)對(duì)極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中的深入研究,使其成為符合和諧社會(huì)、可持續(xù)發(fā)展社會(huì)的產(chǎn)品包裝設(shè)計(jì),明確極簡(jiǎn)主義在產(chǎn)品包裝設(shè)計(jì)中的定位,使之成為引領(lǐng)綠色生態(tài)的產(chǎn)品包裝設(shè)計(jì)的未來(lái)發(fā)展趨勢(shì),為受眾建立健康的消費(fèi)觀念。
[Abstract]:Although the process from introduction to development of minimalist design in our country is short, it is widely involved in the field of design. Nowadays, minimalist design can be seen everywhere. However, due to the late start of Chinese design industry, minimalist design has remained in the development stage, and has not entered the mature stage. Therefore, designers and enterprises are not fully aware of minimalism in product packaging design, and there are some misunderstandings in product packaging design, which hinders the development of minimalism in product packaging design to a certain extent. The trend of design has no eternal existence and will bring about decline after extreme popularity. In order to develop for a long time, we must understand its core and essence, and find out the design theory and application method of scientific system in order to make it develop for a long time. In this paper, through the historical origin of minimalist design to explore the development of minimalist design, find out the law of its development and change. The correct application of minimalist design elements in product packaging design is analyzed in detail, which provides the designers with effective theoretical basis for design. Through analyzing and exploring the psychological and physiological, rational and perceptual factors of minimalism in product packaging design, this paper analyzes the expression of minimalism in minimalist packaging design. The second is the analysis of the spiritual culture, comparing the unity and difference of the eastern and western spiritual culture, analyzing the application of its traditional culture and national characteristics. This paper analyzes the application of minimalism in product packaging design from the point of view of interactive design methods and methods, such as hierarchical requirements, design strategies, and value. This paper emphatically analyzes the problems and misunderstandings in the development of modern minimalist product packaging design in China, and analyzes how to realize the sustainable development of minimalism in product packaging design and to explore its value significance. Through the in-depth study of minimalism in product packaging design, make it a product packaging design in line with the harmonious society and sustainable development society, and clarify the position of minimalism in product packaging design. Make it become the future development trend of green eco-product packaging design, and establish healthy consumption concept for the audience.
【學(xué)位授予單位】：東北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB482

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