【摘要】：目的研究語境符號與酒瓶設計的關(guān)系與意義。方法通過對伏特加、芝華士威士忌、貴州茅臺3款酒瓶的對比研究,指出語境對酒瓶設計產(chǎn)生的影響和對酒瓶符號賦予的內(nèi)涵。結(jié)論符號作為酒瓶設計的語言,在構(gòu)建過程中,依賴于語境這一符號的使用環(huán)境。語境在社會觀念、消費文化、傳統(tǒng)文化和地域文化方面等對酒瓶的符號設計存在一定的影響。設計師在設計實踐中需要平衡語境要素與實用要素的關(guān)系,而設計評論家需要站在歷史與地域等多方面的維度之上去進行設計批評。
[Abstract]:Objective to study the relationship and significance between contextual symbols and wine bottle design. Methods based on the comparative study of Vodka, Chivas whisky and Moutai bottles in Guizhou, the influence of context on bottle design and the connotation of bottle symbols were pointed out. Conclusion as the language of wine bottle design, the symbol depends on the environment in which the symbol is used. Context has a certain influence on the symbol design of wine bottle in the aspects of social concept, consumption culture, traditional culture and regional culture. Designers need to balance the relationship between contextual elements and practical elements in design practice, while design critics need to criticize design on the basis of many dimensions such as history and region.
【作者單位】： 江南大學;
【基金】：江蘇省2014年普通高校研究生實踐創(chuàng)新計劃項目(SJLX_0532)
【分類號】：TB472
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本文編號：2391591