用戶研究中的問卷設計理論建模
發(fā)布時間：2018-11-23 06:47
【摘要】：隨著互聯(lián)網(wǎng)越來越多的滲透進中國人的生活,很多企業(yè)意識到互聯(lián)網(wǎng)對其產品戰(zhàn)略的重要性,進入到互聯(lián)網(wǎng)產品開發(fā)領域,這導致了互聯(lián)網(wǎng)產品和服務同質化加劇。一些企業(yè)開始建立自己的用戶體驗設計部門,希望通過提升產品的用戶體驗和深入挖掘用戶需求來設計開發(fā)差異化產品。用戶研究是用戶體驗設計中的一個重要環(huán)節(jié)。在眾多用戶研究方法當中,問卷調查法因為具有不受時間和空間限制,以及執(zhí)行成本低的優(yōu)點,經(jīng)常被用來作為在用戶研究中收集用戶數(shù)據(jù)的工具。當前國內外對問卷設計方法的研究主要在醫(yī)藥衛(wèi)生、教育和經(jīng)濟管理等學科領域進行,與設計和面向互聯(lián)網(wǎng)產品的用戶研究相關的問卷設計研究尚無人開展。本文研究的主要目標是為以指導互聯(lián)網(wǎng)產品設計為目的用戶研究中的問卷設計建立設計原則和設計步驟理論模型,為用戶研究中的問卷設計提供簡單、系統(tǒng)性和邏輯性的指導。本文以互聯(lián)網(wǎng)產品生命周期理論為基礎,對使用了問卷調查法進行互聯(lián)網(wǎng)產品用戶研究的文獻和案例進行分析、總結和歸納,得出了互聯(lián)網(wǎng)產品生命周期各階段中問卷調查法發(fā)揮的不同作用。接著,根據(jù)通過文獻的研究、案例的歸納和自身工作經(jīng)驗的總結建立了互聯(lián)網(wǎng)產品用戶研究中問卷設計原則模型和問卷設計流程模型。然后,基于面向設計的用戶研究中的問卷設計理論模型進行了問卷庫系統(tǒng)的設計,并設計實驗驗證問卷庫系統(tǒng)的可用性和有效性。實驗結果表明,問卷庫可以在保證問卷設計質量的前提下大大縮短問卷設計時間,并且能夠幫助非專業(yè)用戶研究人員提高問卷設計質量。
[Abstract]:With the increasing penetration of the Internet into the lives of Chinese people, many enterprises realize the importance of the Internet to their product strategy and enter into the field of Internet product development, which leads to the homogeneity of Internet products and services. Some enterprises began to set up their own user experience design department, hoping to design and develop differentiated products by improving the user experience and digging into the user needs. User research is an important link in user experience design. Among the many user research methods, the questionnaire method is often used as a tool to collect user data in user research because of its advantages of not limited by time and space, and low execution cost. At present, the research on questionnaire design methods is mainly carried out in the fields of medicine and health, education and economic management, but there is no research on questionnaire design related to the design and user research of Internet products. The main goal of this paper is to establish a theoretical model of design principles and design steps for the questionnaire design in order to guide the design of Internet products, and to provide a simple, systematic and logical guidance for the questionnaire design in user research. Based on the theory of Internet product life cycle, this paper analyzes and summarizes the literature and cases of Internet product user research by questionnaire. The results show that the questionnaire method plays different roles in the life cycle of Internet products. Then, according to the literature research, case induction and the summary of their own work experience, the questionnaire design principle model and questionnaire design process model in Internet product user research are established. Then, the questionnaire database system is designed based on the theoretical model of questionnaire design in design-oriented user research, and the availability and effectiveness of the questionnaire library system are verified by experiments. The experimental results show that the questionnaire database can greatly shorten the design time while ensuring the design quality of the questionnaire, and can help the non-professional user researchers to improve the design quality of the questionnaire.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472
本文編號：2350665
[Abstract]:With the increasing penetration of the Internet into the lives of Chinese people, many enterprises realize the importance of the Internet to their product strategy and enter into the field of Internet product development, which leads to the homogeneity of Internet products and services. Some enterprises began to set up their own user experience design department, hoping to design and develop differentiated products by improving the user experience and digging into the user needs. User research is an important link in user experience design. Among the many user research methods, the questionnaire method is often used as a tool to collect user data in user research because of its advantages of not limited by time and space, and low execution cost. At present, the research on questionnaire design methods is mainly carried out in the fields of medicine and health, education and economic management, but there is no research on questionnaire design related to the design and user research of Internet products. The main goal of this paper is to establish a theoretical model of design principles and design steps for the questionnaire design in order to guide the design of Internet products, and to provide a simple, systematic and logical guidance for the questionnaire design in user research. Based on the theory of Internet product life cycle, this paper analyzes and summarizes the literature and cases of Internet product user research by questionnaire. The results show that the questionnaire method plays different roles in the life cycle of Internet products. Then, according to the literature research, case induction and the summary of their own work experience, the questionnaire design principle model and questionnaire design process model in Internet product user research are established. Then, the questionnaire database system is designed based on the theoretical model of questionnaire design in design-oriented user research, and the availability and effectiveness of the questionnaire library system are verified by experiments. The experimental results show that the questionnaire database can greatly shorten the design time while ensuring the design quality of the questionnaire, and can help the non-professional user researchers to improve the design quality of the questionnaire.
【學位授予單位】：北京郵電大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472
【參考文獻】
相關期刊論文 前2條
1 張虎;田茂峰;;信度分析在調查問卷設計中的應用[J];統(tǒng)計與決策;2007年21期
2 馬嵐;談問卷設計的幾個技巧性原則[J];統(tǒng)計教育;2005年08期
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