【摘要】：進入21世紀(jì)以來,高學(xué)歷高收入的白領(lǐng)人群的不斷擴大,尤其是白領(lǐng)職業(yè)女性數(shù)量飛速增長,這一人群逐漸成為中高端消費的主流人群,這使得許多行業(yè)不得不開始關(guān)注這一人群的消費需求。她們在選擇和購買物品時,會受到許多其它因素的影響,如文化因素、個人因素等。因此,對于設(shè)計來說,研究白領(lǐng)女性心理,并以此作為設(shè)計的重要指導(dǎo),就成了一個值得研究的課題。 本論文在查閱相關(guān)文獻資料及調(diào)研的基礎(chǔ)上,運用消費心理學(xué)理論,以白領(lǐng)女性為調(diào)研對象展開的香薰?fàn)t設(shè)計。分析了香薰?fàn)t的功能、結(jié)構(gòu)、常用材料、裝飾特點及現(xiàn)有女性香薰?fàn)t設(shè)計現(xiàn)狀,探討了香薰?fàn)t未來發(fā)展趨勢,研究了白領(lǐng)女性的生活方式、價值觀、影響白領(lǐng)女性消費心理相關(guān)因素、心理特征及消費心理新趨勢,從形態(tài)、材質(zhì)、色彩、裝飾性四個方面得出了白領(lǐng)女性的產(chǎn)品設(shè)計原則。在女性消費心理研究基礎(chǔ)上運用語義區(qū)分法,采用自然元素、象形元素、動物元素、心形元素等,做了優(yōu)雅型、實用型、自然型、小巧型、時尚型等五個系列,每一系列五個方案,共計十套方案設(shè)計,驗證了前期基于白領(lǐng)女性消費心理為基礎(chǔ)而進行的香薰?fàn)t設(shè)計的合理性、可行性。 通過對白領(lǐng)女性消費心理的香薰?fàn)t設(shè)計前景的研究,女性以其顯然易見的市場潛力,正在逐漸吸引著各行各業(yè)的目光。在全社會提倡以人為本的大背景下,如何真正設(shè)計出適合女性的產(chǎn)品,在心理和生理的各個方面關(guān)心女性的需求,將是產(chǎn)品設(shè)計行業(yè)繼續(xù)關(guān)注的重點。
[Abstract]:Since the beginning of the 21st century, the number of white-collar workers with high education and high income has been expanding, especially the number of white-collar professional women has increased rapidly, and this group has gradually become the mainstream group of middle-high end consumers. This has forced many industries to focus on the consumer needs of this population. They are influenced by many other factors, such as cultural factors, personal factors and so on. Therefore, for design, the study of female white-collar psychology, and as an important guide of design, has become a subject worth studying. On the basis of consulting relevant literature and investigation, this paper applies the theory of consumer psychology to the design of aromatherapy stove for white-collar women. This paper analyzes the function, structure, common materials, decoration characteristics and present design status of female aromatherapy furnaces, probes into the future development trend of aromatherapy furnaces, and studies the life style and values of white-collar women. The related factors, psychological characteristics and new trends of consumption psychology of white-collar women are affected. The product design principles of white-collar women are obtained from four aspects: form, material, color and decoration. On the basis of the study of female consumer psychology, the paper uses semantic differentiation method, adopts natural elements, pictographic elements, animal elements, heart-shaped elements and so on, and makes five series: elegant, practical, natural, small, fashionable, etc. Each series of five schemes, a total of ten sets of scheme design, verified the rationality and feasibility of the aromatherapy furnace design based on white-collar women's consumption psychology. Through the research on the prospect of aromatherapy furnace design of white-collar women's consumption psychology, women, with their obvious market potential, are gradually attracting the attention of various industries. Under the background of advocating humanism in the whole society, how to truly design products suitable for women and care for the needs of women in all aspects of psychology and physiology will be the focus of the product design industry.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TQ65;TB472

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