發(fā)布時(shí)間：2018-10-20 20:22

【摘要】：在動(dòng)畫產(chǎn)業(yè)蓬勃發(fā)展的今天，動(dòng)畫已經(jīng)逐漸融入到人們生活之中。動(dòng)畫道具是動(dòng)畫舞臺(tái)上最具個(gè)性的演員，雖沒(méi)有臺(tái)詞，其重要性不亞于人物角色。產(chǎn)品設(shè)計(jì)理念是產(chǎn)品設(shè)計(jì)的核心與靈魂，指導(dǎo)產(chǎn)品形態(tài)的建立和產(chǎn)品附加值的提升，引入產(chǎn)品設(shè)計(jì)理念有助于提高動(dòng)畫道具的商業(yè)價(jià)值。 本文闡述了動(dòng)畫道具設(shè)計(jì)的作用和道具設(shè)計(jì)表現(xiàn)要素，分析了動(dòng)畫生產(chǎn)者與科技、受眾與消費(fèi)市場(chǎng)、傳播媒介與動(dòng)畫產(chǎn)業(yè)等六個(gè)影響動(dòng)畫道具設(shè)計(jì)的因素。通過(guò)對(duì)比產(chǎn)品設(shè)計(jì)與動(dòng)畫道具設(shè)計(jì)的異同，，分析動(dòng)畫道具發(fā)展現(xiàn)狀和國(guó)內(nèi)道具設(shè)計(jì)存在的問(wèn)題，分析了動(dòng)畫道具設(shè)計(jì)理念的內(nèi)涵。研究了動(dòng)畫道具的設(shè)計(jì)方法，對(duì)虛擬類道具、實(shí)體道具和道具衍生品設(shè)計(jì)具有現(xiàn)實(shí)指導(dǎo)意義。通過(guò)對(duì)成功動(dòng)畫道具案例進(jìn)行研究分析，總結(jié)出了道具設(shè)計(jì)之未來(lái)設(shè)計(jì)方向應(yīng)趨向于陌生感與認(rèn)同感的共存、未來(lái)感與機(jī)械感的并存、文化內(nèi)涵與外在形態(tài)的統(tǒng)一的發(fā)展趨勢(shì)，通過(guò)對(duì)動(dòng)畫受眾和動(dòng)畫道具市場(chǎng)前景的分析，從動(dòng)畫市場(chǎng)、網(wǎng)絡(luò)游戲市場(chǎng)和衍生品市場(chǎng)三個(gè)方面重點(diǎn)解析了動(dòng)畫道具設(shè)計(jì)的商業(yè)價(jià)值。
[Abstract]:With the vigorous development of animation industry today, animation has been gradually integrated into people's lives. Animation props are the most individualized actors on the animation stage. Although they have no lines, they are no less important than characters. The concept of product design is the core and soul of product design. It guides the establishment of product form and the promotion of product added value. Introducing the concept of product design helps to improve the commercial value of animation props. This paper expounds the function of the animation props design and the performance factors of the props design, and analyzes the six factors that affect the animation props design, such as animation producer and technology, audience and consumer market, media and animation industry. By comparing the similarities and differences between the product design and the animation prop design, this paper analyzes the current situation of the animation props development and the problems existing in the domestic props design, and analyzes the connotation of the animation props design concept. The design method of animation props is studied, which has practical guiding significance for virtual props, physical props and props derivatives design. Through the research and analysis of successful animation props, the author concludes that the future design direction of props should be towards the coexistence of strangeness and identity, the coexistence of future feeling and mechanical feeling, and the development trend of the unity of cultural connotation and external form. By analyzing the audience of animation and the prospect of animation props market, this paper analyzes the commercial value of animation props design from three aspects: animation market, online game market and derivatives market.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB472

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