【摘要】：近年來,移動(dòng)互聯(lián)網(wǎng)快速發(fā)展,然而由于網(wǎng)絡(luò)帶寬以及硬件性能等客觀原因的限制,等待仍然是我們在移動(dòng)端產(chǎn)品使用過程中常見的現(xiàn)象。相關(guān)研究表明,用戶在等待環(huán)節(jié)的感受會(huì)直接影響其對整個(gè)產(chǎn)品與服務(wù)的滿意度及評(píng)價(jià)。而隨著用戶體驗(yàn)以及界面設(shè)計(jì)學(xué)科的發(fā)展,動(dòng)效在界面設(shè)計(jì)中的作用引起了越來越多的研究者和設(shè)計(jì)師的關(guān)注。本文選取了動(dòng)效設(shè)計(jì)在移動(dòng)端載入界面中的運(yùn)用場景,展開其對感知等待時(shí)間的影響研究。首先根據(jù)認(rèn)知專注理論以及資源分配理論,將認(rèn)知專注度的三個(gè)維度:專注沉浸度、時(shí)間分離度、愉悅提升度作為感知等待時(shí)間的前提因素,將用戶滿意度作為感知等待時(shí)間的結(jié)果,提出了一個(gè)關(guān)系假設(shè)模型。通過里克特五點(diǎn)量表探究了:動(dòng)態(tài)元素與靜態(tài)元素、動(dòng)效相關(guān)度與呈現(xiàn)速度、動(dòng)效類型對認(rèn)知專注度的影響,并根據(jù)第三部分的數(shù)據(jù)進(jìn)一步分析驗(yàn)證了認(rèn)知專注度與感知等待時(shí)間及用戶滿意度之間的關(guān)系。研究發(fā)現(xiàn):在內(nèi)容載入時(shí),選用動(dòng)態(tài)元素在對認(rèn)知專注度的影響上優(yōu)于靜態(tài)元素。動(dòng)效的相關(guān)性、呈現(xiàn)速度以及類型對認(rèn)知專注度影響顯著,其中選用高相關(guān)性、快速的呈現(xiàn)速度以及形象動(dòng)畫+進(jìn)度條動(dòng)畫組合類型的動(dòng)效具有較大的優(yōu)勢。認(rèn)知專注度的各個(gè)維度、感知等待時(shí)間與用戶滿意度之間均為顯著負(fù)相關(guān),其中專注沉浸度與時(shí)間分離度通過部分的感知等待時(shí)間作用于用戶滿意度,而愉悅提升度對用戶滿意度有直接影響。本研究拓展了感知等待時(shí)間的研究內(nèi)容,研究成果提出了對設(shè)計(jì)應(yīng)用有實(shí)際意義的建議方法,具有一定的學(xué)術(shù)理論價(jià)值和應(yīng)用前景。
[Abstract]:In recent years, the mobile Internet has developed rapidly. However, due to the limitation of network bandwidth and hardware performance, waiting is still a common phenomenon in the process of using mobile products. Related studies show that the user's feelings in the waiting link will directly affect their satisfaction and evaluation of the whole product and service. With the development of user experience and interface design, more and more researchers and designers pay attention to the role of dynamic effect in interface design. In this paper, the application of dynamic effect design in mobile loading interface is selected to study the effect of dynamic design on perceived waiting time. Firstly, according to cognitive focus theory and resource allocation theory, three dimensions of cognitive focus degree: concentration immersion degree, time separation degree, pleasure ascension degree are taken as the premise factors of perceived waiting time. Taking user satisfaction as the result of perceived waiting time, a relational hypothesis model is proposed. The effects of dynamic element and static element, dynamic effect correlation and presentation speed, dynamic effect type on cognitive focus were investigated by the Richter five-point scale. According to the data of the third part, the relationship between cognitive focus and perceived waiting time and user satisfaction is verified. It is found that dynamic element is superior to static element in the influence of cognitive focus when content is loaded. The correlation of dynamic effect, presentation speed and type have significant influence on cognitive focus. Among them, the choice of high correlation, fast presentation speed and dynamic effect of image animation progress bar animation combination type has a great advantage. In each dimension of cognitive focus, there is a significant negative correlation between perceived waiting time and user satisfaction, in which concentration immersion and time separation affect user satisfaction through part of perceived waiting time. The degree of pleasure promotion has a direct impact on user satisfaction. This research expands the research content of perceptual waiting time, and the research results suggest some practical methods for the design and application, which have certain academic theoretical value and application prospect.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：TB47

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本文編號(hào)：2281504