【摘要】：目的針對(duì)當(dāng)今中國(guó)對(duì)于誠(chéng)信環(huán)境的強(qiáng)烈需求,從消費(fèi)者誠(chéng)信情感體驗(yàn)角度提出包裝色彩的解決方案。方法以誠(chéng)信意象及情感體驗(yàn)?zāi)Ｐ团c認(rèn)知科學(xué)為基礎(chǔ),通過(guò)包裝設(shè)計(jì)中色彩信息的構(gòu)建來(lái)達(dá)到消費(fèi)者誠(chéng)信情感體驗(yàn)的目標(biāo)。結(jié)論通過(guò)構(gòu)建誠(chéng)信情感體驗(yàn)與包裝設(shè)計(jì)中的色彩要素之間的關(guān)系,闡述與誠(chéng)信情感的相互關(guān)系。
[Abstract]:Aim to solve the problem of packaging color from the perspective of consumer's honest and emotional experience in view of the strong demand for honesty environment in China. Methods based on the model of honest image and emotional experience and cognitive science, the goal of consumer's honest emotional experience was achieved through the construction of color information in packaging design. Conclusion by constructing the relationship between the experience of honesty and credit and the color elements in packaging design, the relationship between the emotion of good faith and the emotion of good faith is expounded.
【作者單位】： 江南大學(xué)數(shù)字媒體學(xué)院;江南大學(xué)機(jī)械工程學(xué)院;
【基金】：國(guó)家社科基金藝術(shù)學(xué)青年項(xiàng)目(17CG209)
【分類號(hào)】：TB482
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本文編號(hào)：2261250