【摘要】：目的針對當今中國對于誠信環(huán)境的強烈需求,從消費者誠信情感體驗角度提出包裝色彩的解決方案。方法以誠信意象及情感體驗模型與認知科學為基礎,通過包裝設計中色彩信息的構建來達到消費者誠信情感體驗的目標。結(jié)論通過構建誠信情感體驗與包裝設計中的色彩要素之間的關系,闡述與誠信情感的相互關系。
[Abstract]:Aim to solve the problem of packaging color from the perspective of consumer's honest and emotional experience in view of the strong demand for honesty environment in China. Methods based on the model of honest image and emotional experience and cognitive science, the goal of consumer's honest emotional experience was achieved through the construction of color information in packaging design. Conclusion by constructing the relationship between the experience of honesty and credit and the color elements in packaging design, the relationship between the emotion of good faith and the emotion of good faith is expounded.
【作者單位】： 江南大學數(shù)字媒體學院;江南大學機械工程學院;
【基金】：國家社科基金藝術學青年項目(17CG209)
【分類號】：TB482
，

本文編號：2261250