【摘要】：本文以藏傳佛教八吉祥為研究對象,通過對八吉祥相關(guān)文獻進行分析、歸納和總結(jié),分析出藏傳佛教八吉祥的藝術(shù)特色,并對西寧地區(qū)的寺廟景點進行了調(diào)研,總結(jié)出制約旅游產(chǎn)業(yè)的因素。進而更加深刻的認識到佛教文化的內(nèi)涵,基于佛教旅游業(yè)發(fā)展中存在的問題與不足,提出衍生品設(shè)計應用的思路,結(jié)合新媒體為衍生品搭建不一樣的平臺,做了手機殼衍生品設(shè)計、服裝衍生品設(shè)計、包裝創(chuàng)新類設(shè)計、網(wǎng)站設(shè)計、及二維動畫設(shè)計并為佛教八吉祥衍生品的發(fā)展提出切實可行的建議。本文通過分析文獻法、研究比對法,歸納出藏傳佛教八吉祥的藝術(shù)表現(xiàn)特色,并通過實際調(diào)研法對藏傳佛教寺廟的游客、寺廟居士進行調(diào)研,分析出制約藏傳佛教旅游業(yè)發(fā)展和藏傳佛教文化傳播的主要因素。通過分析地域特色民間藝術(shù)品現(xiàn)狀及品牌構(gòu)建成功的案例,提出運用新形式、新媒體進行衍生品設(shè)計構(gòu)建。明確藏傳佛教八吉祥的受眾人群定位,借助與品牌視覺設(shè)計上要滿足大眾審美需求,衍生品創(chuàng)新設(shè)計上兼顧不同層次的消費需求和傳播媒介的新型載體,并提出實體店和網(wǎng)店、APP多種銷售渠道,以及提出在文化節(jié)主題活動、新型載體、網(wǎng)絡(luò)媒體、社交媒體和移動媒體相應的品牌推廣和傳播措施。順應時代發(fā)展需求,提出設(shè)計滿足市場消費需求的衍生產(chǎn)品的方法論。對藏傳佛教旅游產(chǎn)品開發(fā)這些核心要素的設(shè)計探究,及創(chuàng)新形衍生品設(shè)計、載體創(chuàng)新設(shè)計、品牌APP設(shè)計研發(fā)等方面進行的創(chuàng)新設(shè)計探索。通過這些實際的設(shè)計探索,驗證了本文提出的應用新媒體進行品牌構(gòu)建的思路和方法的可行性。希望通過此次研究能夠?qū)I(yè)界日后的發(fā)展起到賞析價值也對今后的中國現(xiàn)代設(shè)計的發(fā)展起到推動作用。
[Abstract]:This article takes the eight auspicious Tibetan Buddhism as the research object, through the analysis, the induction and the summary to the eight auspicious related literature, analyzes the Tibetan Buddhism eight auspicious artistic characteristic, and has carried on the investigation to the Xining area temple scenic spot. The factors restricting the tourism industry are summarized. Then more deeply understand the connotation of Buddhist culture, based on the problems and shortcomings in the development of Buddhist tourism, put forward the ideas of derivatives design and application, combined with the new media to build a different platform for derivatives, The paper makes the design of mobile phone shell derivative, clothing derivative design, packaging innovation design, website design, and 2D animation design, and puts forward practical suggestions for the development of Buddhist eight auspicious derivatives. By analyzing the literature method and studying the comparison method, this paper sums up the artistic expression characteristics of the eight auspicious Tibetan Buddhism, and through the actual investigation method to the Tibetan Buddhist temple visitors, temple residents, The main factors restricting the development of Tibetan Buddhism tourism and the spread of Tibetan Buddhism culture are analyzed. By analyzing the present situation of folk art with regional characteristics and the successful cases of brand building, this paper puts forward the use of new forms and new media to construct derivatives design. Define the position of the audience of the eight auspicious Tibetan Buddhism, with the help of visual design and brand to meet the aesthetic needs of the public, derivatives innovation design to take into account different levels of consumer demand and new media carrier, And put forward a variety of sales channels of physical stores and online stores, as well as the cultural festival theme activities, new carriers, network media, social media and mobile media brand promotion and dissemination measures. According to the development of the times, the methodology of designing derivative products to meet the demand of market consumption is put forward. This paper probes into the design of the core elements of Tibetan Buddhism tourism product development, and the innovative design of derivative design, carrier innovation design, brand APP design and so on. Through these practical design exploration, this paper verifies the feasibility of the new media brand building ideas and methods proposed in this paper. It is hoped that this study will be helpful to the future development of the industry and will promote the development of Chinese modern design in the future.
【學位授予單位】：沈陽航空航天大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TB472

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本文編號：2248663