【摘要】：當(dāng)今“低頭族”社會現(xiàn)象的出現(xiàn),更加體現(xiàn)了人機互動時間的增長。人們開始對移動產(chǎn)品的要求不在只是通訊的簡單功能,而需要更多的娛樂化設(shè)計和情感的心理訴求。本文主要通過對人機之間溝通困難點的闡述和移動端產(chǎn)品利弊點的分析研究,結(jié)合論述情感思維衍生背景、定義以及當(dāng)今情感思維的運用現(xiàn)狀。通過可信的實際范例證明論點,總結(jié)出情感思維的設(shè)計方式和方法,以及情感思維在用戶和產(chǎn)品交互中的重要角色和影響。分析情感思維對于當(dāng)今設(shè)計發(fā)展的必要性。同時將本文論述的移動端情感思維的品牌運用,引用于畢業(yè)設(shè)計作品當(dāng)中,輔助傳統(tǒng)紙質(zhì)媒介,更加直觀有效的創(chuàng)作和展現(xiàn)作品。本文在闡述情感思維的論點過程中,分析論點的衍生背景和當(dāng)今國內(nèi)外的發(fā)展現(xiàn)狀,通過對國內(nèi)知名互聯(lián)網(wǎng)企業(yè)實際案例的分析,更加充分的證明了情感思維應(yīng)用的重要性。同時通過人如何產(chǎn)生愉悅的情感體驗,又如何使得愉悅的情感體驗所留下的美好回憶,來喚起并引發(fā)再次使用或購買的決策行為作為論述要點。本文通過對文獻的研究和分析,準(zhǔn)確掌握情感思維和產(chǎn)品、用戶之間的關(guān)系要害和情緒影響。了解人的情緒和情感關(guān)系和引發(fā)條件,了解誘發(fā)人行為的主要條件。從而總結(jié)出情感思維設(shè)計將會是產(chǎn)品未來設(shè)計必要趨勢和主要方向。
[Abstract]:Nowadays, the emergence of Phubber's social phenomenon reflects the increase of man-machine interaction time. The demand for mobile products is not just a simple function of communication, but more entertainment design and emotional psychological demands. This paper mainly discusses the difficulty points of communication between man and machine and the analysis of advantages and disadvantages of mobile products, discusses the background of emotional thinking derivation, the definition and the current application of emotional thinking. In this paper, the design methods of emotional thinking and the important role and influence of emotional thinking in the interaction between users and products are summarized. Analyzing the necessity of emotional thinking for the development of modern design. At the same time, the brand application of mobile emotional thinking discussed in this paper is cited in graduation design works to assist traditional paper media to create and show works more intuitively and effectively. In the process of expounding the argument of emotional thinking, this paper analyzes the derivative background of the argument and the present situation of development at home and abroad. Through the analysis of the actual cases of domestic well-known Internet enterprises, it fully proves the importance of the application of emotional thinking. At the same time, through how people produce pleasant emotional experience, and how to make happy emotional experience left by the good memories, to arouse and cause the re-use or purchase of decision-making behavior as the main point of discussion. Through the research and analysis of the literature, this paper accurately grasps the emotional thinking and product, the relationship between the users and the emotional influence. Understand the emotional and emotional relationships and triggering conditions, understand the main conditions for inducing human behavior. Therefore, it is concluded that emotional thinking design will be the necessary trend and main direction of product design in the future.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：TB472

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