【摘要】：目的探索雕塑藝術(shù)在包裝設計中的應用策略。方法以工業(yè)設計、藝術(shù)學、消費心理學為研究基礎,結(jié)合案例分析及實踐體會,從線性元素、色彩元素、意境元素、文化元素4方面對雕塑藝術(shù)在現(xiàn)代包裝設計領域的具體應用方式展開分析。結(jié)論將雕塑藝術(shù)應用于包裝設計不僅能夠彰顯產(chǎn)品的個性特征,而且還能豐富產(chǎn)品的文化內(nèi)涵,有利于提升工業(yè)包裝的吸引力,刺激消費者的購買行為。
[Abstract]:Objective To explore the application strategy of sculpture art in packaging design.Methods Based on industrial design,art and consumer psychology,combined with case analysis and practical experience,the application of sculpture art in modern packaging design was analyzed from four aspects:linear elements,color elements,artistic conception elements and cultural elements. The application of sculpture in packaging design can not only reveal the individuality of the product, but also enrich the cultural connotation of the product, which is conducive to enhancing the attraction of industrial packaging and stimulating consumers'purchasing behavior.
【作者單位】： 西華大學;
【基金】：基金項目:工業(yè)設計產(chǎn)業(yè)研究中心瑪尼石刻藝術(shù)產(chǎn)品設計研究(GY-16ZC-04)
【分類號】：TB482
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本文編號：2216584