【摘要】：隨著社會經(jīng)濟的高速發(fā)展，，人們物質(zhì)生活水平的不斷改善，越來越多的人開始意識到健身的重要性。家用健身器材作為一種能夠為人隨時提供鍛煉條件的健身產(chǎn)品，具有良好的市場前景和發(fā)展?jié)摿�。本文以目前家用健身器材的發(fā)展背景和市場現(xiàn)狀為研究基礎(chǔ)，介入消費者行為學(xué)的相關(guān)研究方法對家用健身器材的消費者展開深入的探究，將消費者的核心需求作為家用健身器材設(shè)計的重點研究方向。 對消費者的消費行為研究是課題重點研究的內(nèi)容，通過研究消費者需求和消費行為能夠使產(chǎn)品設(shè)計的過程更加科學(xué)、有效。深入的用戶研究能夠幫助設(shè)計師設(shè)計出符合用戶需要、適應(yīng)市場發(fā)展的產(chǎn)品。家用健身器材作為家庭耐用消費品，消費主體的需求具有復(fù)雜性和特殊性的特點。因此，對家用健身器材消費者的需求分析就是產(chǎn)品設(shè)計過程中重點研究的部分，介入消費者行為學(xué)的相關(guān)理論探究如何根據(jù)消費者的需求制定合理的產(chǎn)品設(shè)計定位。 在家用健身器材消費者需求和行為的研究過程中，通過引入消費者行為學(xué)的相關(guān)研究方法，對影響消費者行為的心理因素、外部因素以及家庭環(huán)境因素等進行深度的剖析，建立消費者行為與消費者需求之間的聯(lián)系。并提出了一些列行之有效的基于消費者行為學(xué)的設(shè)計研究方法，在設(shè)計方法的推導(dǎo)過程中，建立用戶研究數(shù)學(xué)模型，為家用健身器材的用戶研究提供有效的指導(dǎo)。通過設(shè)計研究方法建立家用健身器材的設(shè)計原則。最后，將所得出的設(shè)計方法和設(shè)計原則應(yīng)用于設(shè)計實踐中以驗證其可行性，并為家用健身器材設(shè)計研究提供新的研究思路。
[Abstract]:With the rapid development of social economy and the continuous improvement of people's material standard of living, more and more people begin to realize the importance of fitness. As a kind of fitness product which can provide people with exercise conditions at any time, household fitness equipment has a good market prospect and development potential. Based on the current market situation and the related research methods of consumer behavior, this paper explores deeply the consumer of household fitness equipment, and regards the core consumer demand as the key research direction of household fitness equipment design.
The research on consumer behavior is the key content of the subject. It can make the process of product design more scientific and effective by studying consumer demand and consumer behavior. In-depth user research can help designers design products that meet the needs of users and adapt to market development. Therefore, the demand analysis of household fitness equipment consumers is the key part of the product design process. Intervene in consumer behavior theory to explore how to make a reasonable product design positioning according to the needs of consumers.
In the research process of consumer demand and behavior of household fitness equipment, through introducing the relevant research methods of consumer behavior, this paper deeply analyzes the psychological factors, external factors and family environment factors that affect consumer behavior, and establishes the relationship between consumer behavior and consumer demand. Effective design research method based on consumer behavior, in the process of deducing design method, establish user research mathematical model, provide effective guidance for the user research of household fitness equipment. Establish the design principle of household fitness equipment through design research method. Finally, apply the design method and design principle. In order to verify its feasibility in the design practice, and provide new research ideas for the design and research of household fitness equipment.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TS952.91;TB472

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相關(guān)期刊論文 前1條

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