基于KANO-AHP模型的陜西漢唐旅游紀念品需求指標評價
發(fā)布時間：2018-08-01 10:19
【摘要】：目的針對陜西漢唐景區(qū)的旅游紀念品缺乏歷史性、創(chuàng)新性、實用性、時代性等問題,提出了基于KANO-AHP模型的旅游紀念品需求評價方法,旨在為旅游紀念品的設計研發(fā)提供指導。方法運用KANO模型對旅游紀念品的34個需求指標進行統(tǒng)計和分析,確定其KANO需求屬性,構建旅游紀念品需求指標評價體系,應用AHP確定旅游紀念品需求指標的權重。結論通過對綜合權重位于前12位的需求指標進行研究,在旅游紀念品的質量提升方面提出改進措施和建議。
[Abstract]:Aim to solve the problem of the lack of historical, innovative, practical and contemporary characteristics of tourist souvenirs in Han and Tang scenic spots in Shaanxi Province, this paper puts forward a method for evaluating the demand of tourist souvenirs based on KANO-AHP model, in order to provide guidance for the design and development of tourist souvenirs. Methods the 34 demand indexes of tourist souvenirs were analyzed by KANO model, the KANO demand attributes were determined, the evaluation system of tourist souvenirs demand index was constructed, and the weight of tourist souvenirs demand indexes was determined by AHP. Conclusion through the research on the demand index of comprehensive weight in the top 12, the improvement measures and suggestions on the quality improvement of tourist souvenirs are put forward.
【作者單位】： 咸陽師范學院;
【基金】：2015年陜西省社會科學基金項目(2015J069) 咸陽師范學院專項科研基金項目(15XSYK020)
【分類號】：TB472
，
本文編號：2157256
[Abstract]:Aim to solve the problem of the lack of historical, innovative, practical and contemporary characteristics of tourist souvenirs in Han and Tang scenic spots in Shaanxi Province, this paper puts forward a method for evaluating the demand of tourist souvenirs based on KANO-AHP model, in order to provide guidance for the design and development of tourist souvenirs. Methods the 34 demand indexes of tourist souvenirs were analyzed by KANO model, the KANO demand attributes were determined, the evaluation system of tourist souvenirs demand index was constructed, and the weight of tourist souvenirs demand indexes was determined by AHP. Conclusion through the research on the demand index of comprehensive weight in the top 12, the improvement measures and suggestions on the quality improvement of tourist souvenirs are put forward.
【作者單位】： 咸陽師范學院;
【基金】：2015年陜西省社會科學基金項目(2015J069) 咸陽師范學院專項科研基金項目(15XSYK020)
【分類號】：TB472
，
本文編號：2157256
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