本文選題：博物館 + 文化資源�。� 參考：《蘇州大學(xué)》2015年碩士論文

【摘要】：隨著世界各國（地區(qū)）文化創(chuàng)意產(chǎn)業(yè)的不斷發(fā)展以及社會經(jīng)濟(jì)發(fā)展轉(zhuǎn)型的需要,文化創(chuàng)意產(chǎn)業(yè)越來越成為在國際舞臺上競爭的重要產(chǎn)業(yè)內(nèi)容。博物館作為文化創(chuàng)意產(chǎn)業(yè)的重要組成部分,日益受到世界各國（地區(qū)）的重視。但在新時代的要求下,更多的博物館為承擔(dān)更多的社會責(zé)任開始面對公眾免費(fèi)開放,因此造成經(jīng)營成本上升,運(yùn)營問題日益突出。如何保證博物館最根本的社會功能,并能在經(jīng)濟(jì)發(fā)展的洪流中持續(xù)穩(wěn)定地發(fā)展,是當(dāng)前博物館發(fā)展所面臨的重要問題。在文化創(chuàng)意產(chǎn)業(yè)發(fā)展的大背景下,文化創(chuàng)意產(chǎn)品的出現(xiàn),為博物館的永續(xù)發(fā)展提供了一定的解決方案,在某種程度上緩解了博物館的經(jīng)濟(jì)壓力,成為博物館新的經(jīng)濟(jì)增長點(diǎn)。博物館擁有豐富的文物典藏,是文化資源的重要聚集中心,為文化創(chuàng)意產(chǎn)品的開發(fā)設(shè)計提供了得天獨(dú)厚的資源優(yōu)勢。籍由各種文化資源所開發(fā)的文創(chuàng)產(chǎn)品,不僅可以將博物館典藏文物以更生活化、功能化、實(shí)用化和藝術(shù)化的形式與大眾的生活緊密相連,以滿足大眾的文化消費(fèi)需求,同時也對館藏文物的文化精神、歷史意義、藝術(shù)價值等起到一定的傳播作用,成為繼承、發(fā)揚(yáng)和創(chuàng)新傳統(tǒng)文化的重要載體。因此,本課題以基于博物館資源條件下的文化創(chuàng)意產(chǎn)品開發(fā)設(shè)計為研究內(nèi)容,主要以歷史藝術(shù)類博物館為研究對象展開研究。首先,從博物館面臨的挑戰(zhàn)、博物館文創(chuàng)產(chǎn)品發(fā)展的新契機(jī)入手,闡述博物館文創(chuàng)產(chǎn)品開發(fā)的緣起及重要性,并對博物館文創(chuàng)產(chǎn)品開發(fā)的現(xiàn)狀進(jìn)行分析。其次,對博物館資源進(jìn)行系統(tǒng)地理論分析,同時選擇適合于博物館文創(chuàng)產(chǎn)品開發(fā)的資源類別,分析基于博物館資源的文創(chuàng)產(chǎn)品開發(fā)的優(yōu)勢以及影響因素,為博物館文創(chuàng)產(chǎn)品的開發(fā)設(shè)計提供一定的方向。最后,籍由北京故宮博物院、臺北故宮博物院、上海博物館以及南京博物院為主的文創(chuàng)產(chǎn)品成功的開發(fā)經(jīng)驗以及理論成果為基礎(chǔ),針對我國博物館文創(chuàng)產(chǎn)品的開發(fā)設(shè)計,初步建構(gòu)一套有助于博物館文創(chuàng)產(chǎn)品開發(fā)設(shè)計的基礎(chǔ)理論體系,以期對我國博物館文創(chuàng)產(chǎn)品的開發(fā)設(shè)計提供可資借鑒的理論依據(jù),在順應(yīng)我國文化創(chuàng)意產(chǎn)業(yè)和新興產(chǎn)業(yè)發(fā)展的同時,進(jìn)一步推動博物館的良性發(fā)展,最終實(shí)現(xiàn)博物館社會價值、文化價值和經(jīng)濟(jì)價值的最大化。
[Abstract]:With the continuous development of cultural and creative industries and the needs of social and economic development and transformation, cultural and creative industries have become more and more important content of competition on the international stage. As an important part of cultural and creative industry, museums are paid more and more attention to by countries and regions all over the world. But under the request of the new era, more museums begin to face the public free opening in order to assume more social responsibility, so the operating cost rises and the operation problem becomes more and more prominent. How to ensure the most fundamental social function of the museum and to develop steadily and continuously in the flood of economic development is an important problem that the museum is facing at present. Under the background of the development of cultural and creative industries, the emergence of cultural and creative products provides a certain solution for the sustainable development of museums, and to some extent alleviates the economic pressure of museums and becomes a new economic growth point of museums. The museum has a rich collection of cultural relics and is an important gathering center of cultural resources, which provides a unique resource advantage for the development and design of cultural and creative products. The cultural creation products developed by various kinds of cultural resources can not only connect the cultural relics collected in museums with the popular life, function, practicality and art, but also meet the cultural consumption needs of the masses. At the same time, it also plays a certain role in spreading the cultural spirit, historical significance and artistic value of the cultural relics and becomes an important carrier for inheriting, developing and innovating the traditional culture. Therefore, this paper focuses on the development and design of cultural and creative products under the condition of museum resources, and mainly takes the museum of history and art as the research object. First of all, starting from the challenges faced by museums and the new opportunities for the development of museum cultural products, this paper expounds the origin and importance of museum cultural creation product development, and analyzes the present situation of museum cultural innovation product development. Secondly, this paper makes a systematic theoretical analysis of museum resources, and at the same time, selects the resources suitable for the development of museum literature creation products, and analyzes the advantages and influence factors of the museum resources based on the cultural creation product development. It provides a certain direction for the development and design of the museum's cultural creation products. Finally, based on the successful development experience and theoretical results of the Wenchuang products in Beijing the Palace Museum, Taipei the Palace Museum, Shanghai Museum and Nanjing Museum, the author aims at the development and design of the Wenchuang products in Chinese museums. In order to provide the theoretical basis for the development and design of museum cultural creation products in China, a set of basic theory system is constructed preliminarily, which is helpful to the development and design of museum literature creation products. While complying with the development of cultural and creative industries and new industries in our country, we should further promote the benign development of museums, and finally realize the maximization of social value, cultural value and economic value of museums.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：TB472

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本文編號：2087924