本文選題：模塊化設計 + 移動客戶端��； 參考：《南京航空航天大學》2017年碩士論文

【摘要】：在人人甘為“低頭族”的今日,移動端APP已經(jīng)成為人們?nèi)粘Ｉ钪胁豢扇鄙僖徊糠?而在社會文明繁榮發(fā)展的今日,人人追求個性、宣揚自我,對消費的商品開始有了個性化的追求。本文以此為切入點,以移動客戶端為媒介,以個性化產(chǎn)品定制為目標展開研究與設計。具體的工作內(nèi)容如下:(1)對比個性化定制策略,選取以模塊化設計為基礎的個性化產(chǎn)品設計方法。在模塊化的基礎上,確定一種產(chǎn)品個性化定制模式:先將產(chǎn)品劃分成為若干個獨立的模塊,在對相應的獨立模進行豐富設計成為若干個相同模塊,由用戶自由選擇并組合成目標產(chǎn)品。最后,通過引入拆卸工作指數(shù)和解釋結(jié)構(gòu)模型確定對獨立模塊的劃分方法,完成個性化產(chǎn)品定制的產(chǎn)品設計部分。(2)圍繞用戶體驗,開展對移動端產(chǎn)品定制的設計研究。移動端產(chǎn)品定制具有使用場景化、體驗層次化、交互人性化、傳播社群化和服務全局化的特點。圍繞這五大特點,展開對移動端產(chǎn)品定制的需求分析、概念設計、信息架構(gòu)及交互設計,最后對輸出的交互文檔進行用戶體驗評估,驗證設計的可行性并提出改進意見。(3)升級設計理念,將基于移動端的個性化產(chǎn)品定制的設計拓展到整個服務鏈。本文將個性化定制服務的附屬性、全局性和閉環(huán)性三大特點進行歸納;對比服務設計與產(chǎn)品設計、交互設計及平面設計的相同點與不同點;總結(jié)出服務設計人、體驗、接觸點的三大要素。然后以“全鏈路”的服務設計理念為基礎,整理出相應的設計方法,指導個性化定制服務的設計工作。最終,完成對個性化定制服務鏈的設計。(4)在理論總結(jié)的基礎上,選取自行車為產(chǎn)品樣例,對個性化產(chǎn)品定制的移動客戶端進行相應的細化設計,為企業(yè)提供可供參考的設計實例。
[Abstract]:Today, when everyone is willing to be "Phubber", mobile app has become an indispensable part of people's daily life. Consumer goods began to have a personalized pursuit. In this paper, mobile client as the media, personalized product customization as the goal of research and design. The main contents are as follows: (1) compare the personalized customization strategy and select the personalized product design method based on modular design. On the basis of modularization, a product customization mode is determined: first, the product is divided into several independent modules, and then the corresponding independent modules are enriched and designed into several same modules. The target product is freely selected and assembled by the user. Finally, by introducing the disassembly work index and the explanatory structure model to determine the partition method of the independent module, the product design part of personalized product customization is completed. (2) based on the user experience, the design research on the mobile side product customization is carried out. Mobile product customization has the characteristics of use scene, experience hierarchy, interactive humanization, communication community and service globalization. According to these five characteristics, the requirements analysis, conceptual design, information architecture and interactive design of mobile product customization are carried out. Finally, the user experience of the output interactive document is evaluated. Verify the feasibility of the design and put forward suggestions for improvement. (3) upgrade the design concept and extend the personalized product customization design based on mobile end to the whole service chain. In this paper, the following three characteristics of personalized customization service are summarized: the characteristics of service design and product design, interaction design and graphic design, the similarities and differences between service design and product design, interaction design and graphic design, the service designer, the experience, the service design, the interaction design and the graphic design. Three elements of the point of contact. Then, based on the concept of "whole link" service design, the corresponding design method is put forward to guide the design of personalized customization service. Finally, the design of personalized customization service chain is completed. (4) on the basis of theoretical summary, the bicycle is selected as a sample product, and the mobile client of personalized product customization is designed in detail. Provide reference design examples for enterprises.
【學位授予單位】：南京航空航天大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB472

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本文編號：2086411