本文選題：女性文化 + 產(chǎn)品設(shè)計應(yīng)用��； 參考：《湖北工業(yè)大學(xué)》2017年碩士論文

【摘要】：女性文化下的產(chǎn)品設(shè)計是將女性文化運用于產(chǎn)品設(shè)計中的一種實踐活動。是以女性文化為基石,從女性文化中吸取設(shè)計養(yǎng)分,提煉設(shè)計元素,從顏色、造型、材質(zhì)等方面分析女性文化在產(chǎn)品設(shè)計中的表現(xiàn)方式。本文力圖找到更好代表女性文化的產(chǎn)品設(shè)計的方法,設(shè)計出好的反應(yīng)女性文化的設(shè)計作品,進(jìn)一步提升我國本土產(chǎn)品設(shè)計水平。當(dāng)今市場,針對女性設(shè)計的產(chǎn)品雖然不少,但是定位不明確或是較為膚淺,沒能抓住女性的心理特征與偏好,缺乏真正適合女性的產(chǎn)品。本課題從女性角度出發(fā)進(jìn)行研究,基于對女性群體的人文關(guān)懷,分析女性產(chǎn)品設(shè)計的生理特征和心理特征,提出具有產(chǎn)品文化特征的女性產(chǎn)品更符合女性的消費需求,找出女性產(chǎn)品設(shè)計的新思路與設(shè)計方法,將女性與產(chǎn)品設(shè)計有序結(jié)合起來。從民國時期的女性文化中提取能直觀反應(yīng)女性心里需求并很具有代表性的月份牌藝術(shù),從月份牌藝術(shù)分析入手,根據(jù)其視覺表現(xiàn)形式,經(jīng)過設(shè)計方法的提煉與置換,將這一傳統(tǒng)的民族藝術(shù)與當(dāng)代設(shè)計相結(jié)合,從女性關(guān)懷的角度探索當(dāng)代產(chǎn)品設(shè)計的方法與運用。本文旨在研究如何將女性文化融入產(chǎn)品設(shè)計中,并通過設(shè)計語言去探究設(shè)計方法,賦予更多女性產(chǎn)品文化內(nèi)涵,滿足女性真實需求,抓住“半邊天”的消費市場,設(shè)計出真正適合女性的產(chǎn)品。本文從前期的市場調(diào)研到產(chǎn)品人群分析再到產(chǎn)品定位,從護(hù)膚品瓶子造型、淡彩繪制方式、字體重構(gòu)形式等幾個方面入手,努力尋找中國傳統(tǒng)藝術(shù)文化與產(chǎn)品設(shè)計的契合點,并進(jìn)行嘗試性的應(yīng)用研究,努力從護(hù)膚品造型設(shè)計中反應(yīng)對女性文化的認(rèn)識,從女性的角度出發(fā)關(guān)注女性需求,為設(shè)計出真正好的產(chǎn)品設(shè)計而努力。
[Abstract]:The product design under the female culture is a kind of practice activity which applies the female culture in the product design. It is based on female culture, absorbs design nutrients from female culture, refines design elements, and analyzes the expression of female culture in product design from the aspects of color, shape, material and so on. This paper tries to find a better way to represent the female culture of product design, design a good response to women's culture design works, and further improve the level of domestic product design. Although there are many products designed for women in today's market, the orientation is not clear or superficial, which fails to grasp the psychological characteristics and preferences of women, and lacks the products that are really suitable for women. Based on the humanistic concern for women, this paper analyzes the physiological and psychological characteristics of women's product design, and puts forward that women's products with cultural characteristics are more in line with women's consumption needs. Find out the new thinking and design method of female product design, and combine women and product design orderly. From the female culture of the Republic of China period, it can directly reflect the needs of women and is very representative of the month card art, starting with the analysis of the month card art, according to its visual expression form, through the design method of refining and replacement. Combining this traditional national art with contemporary design, this paper explores the method and application of contemporary product design from the angle of female concern. The purpose of this paper is to study how to integrate female culture into product design, and to explore the design method through design language, to endow more women with cultural connotation of products, to meet the real needs of women, and to seize the "half-sky" consumer market. Design products that are really suitable for women. This article from the early market research to the product crowd analysis to the product localization, from the skin care product bottle shape, the light color drawing way, the font reconstruction form and so on several aspects, diligently seeks the Chinese traditional art culture and the product design the agreement point. And try to apply the research, from the skin care products modeling design to reflect the understanding of female culture, from the perspective of women to pay attention to the needs of women, for the design of real good product design and efforts.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB472

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本文編號：2086323