本文選題：包裝 + 產(chǎn)品��； 參考：《青島理工大學(xué)》2014年碩士論文

【摘要】：在全球化經(jīng)濟的刺激下，企業(yè)之間的競爭日趨激烈，當(dāng)前的競爭已不再是單純的產(chǎn)品質(zhì)量之間的競爭，更多的是產(chǎn)品包裝之間的較量。隨著生活水平的不斷提高，，人們的消費心理也在慢慢的發(fā)生變化，對于消費的需求已從產(chǎn)品物質(zhì)層面上升到精神層面，而要滿足消費者的這一需求，只有不斷提高產(chǎn)品包裝的設(shè)計水平，因此，包裝設(shè)計對于增強產(chǎn)品競爭力具有舉足輕重的作用。產(chǎn)品的價值在于其自身價值的實現(xiàn)以及對企業(yè)和消費者的影響，所以，包裝設(shè)計對產(chǎn)品價值的影響涉及產(chǎn)品自身、企業(yè)和消費者等各個方面。 目前，我國包裝設(shè)計水平比較落后，產(chǎn)品缺乏市場競爭力。本文將會從我國包裝設(shè)計的現(xiàn)狀出發(fā)，在把握產(chǎn)品基本屬性的基礎(chǔ)上，詳細分析包裝設(shè)計對產(chǎn)品價值的影響。 首先，包裝設(shè)計是一門綜合性學(xué)科，它是由不同設(shè)計要素之間相互交叉組成的包裝藝術(shù)。材料、結(jié)構(gòu)、形態(tài)、藝術(shù)要素在包裝設(shè)計中發(fā)揮著不同的作用，每種構(gòu)成對產(chǎn)品產(chǎn)生不一樣的功能。但一樣的是不同設(shè)計要素、包裝功能都會對產(chǎn)品價值造成的影響。 其次，在包裝設(shè)計中包含文化、經(jīng)濟、實用、審美、情感交流五個方面的價值形態(tài)，包裝設(shè)計在實際應(yīng)用中能對不同方面的價值產(chǎn)生不同程度的影響，本文以此為依據(jù)，從各方面尋找包裝設(shè)計影響產(chǎn)品價值形態(tài)的方式。 再次，優(yōu)秀包裝設(shè)計對產(chǎn)品價值的影響巨大，尤其是產(chǎn)品增值方面。本文從從當(dāng)前消費結(jié)構(gòu)出發(fā)，以此來探討如何應(yīng)用包裝設(shè)計，才能增加產(chǎn)品的最大附加值。 最后，我國對包裝影響產(chǎn)品價值方面的研究不深，只重視修煉產(chǎn)品的“內(nèi)功”而忽略“外功”，本文根據(jù)我國包裝現(xiàn)狀分析、包裝功能分析、產(chǎn)品價值分析，試圖來為我國包裝設(shè)計的發(fā)展提出建設(shè)性意見，以期能對我國包裝設(shè)計影響產(chǎn)品價值方面的研究作出進一步的探索。
[Abstract]:Under the stimulation of global economy, the competition among enterprises is becoming more and more fierce. The current competition is not only the competition between product quality, but also the competition between product packaging. With the continuous improvement of living standards, people's consumption psychology is also slowly changing, the demand for consumption has risen from the material level of products to the spiritual level, and to meet the needs of consumers, Only by constantly improving the design level of product packaging, packaging design plays an important role in enhancing the competitiveness of products. The value of product lies in the realization of its own value and its influence on enterprises and consumers. Therefore, the impact of packaging design on product value involves the product itself, enterprises and consumers, and so on. At present, our country packaging design level is relatively backward, the product lacks the market competition ability. Based on the current situation of packaging design in China and on the basis of grasping the basic properties of products, this paper will analyze in detail the influence of packaging design on product value. First of all, packaging design is a comprehensive subject, it is composed of different design elements of packaging art. Materials, structures, forms, and artistic elements play different roles in packaging design. But the same is different design elements, packaging functions will affect the value of the product. Secondly, the packaging design includes five aspects: culture, economy, practicality, aesthetics and emotional communication. Packaging design can have different effects on the value of different aspects in practical application. Look for the way that packaging design affects the form of product value from various aspects. Thirdly, excellent packaging design has a great impact on product value, especially on product value added. Based on the current consumption structure, this paper discusses how to apply packaging design to increase the maximum added value of products. Finally, the research on the influence of packaging on product value in our country is not deep, only the "internal work" of the product is paid attention to, and the "external work" is ignored. According to the present situation of packaging in our country, the function analysis of packaging, the analysis of product value, This paper tries to put forward constructive suggestions for the development of packaging design in China, in the hope of further exploring the research on the impact of packaging design on product value in China.
【學(xué)位授予單位】：青島理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TB482

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