發(fā)布時間：2018-06-22 12:55

  本文選題：兒童認知 + 包裝設計�。� 參考：《湖南工業(yè)大學》2017年碩士論文

【摘要】：隨著社會飛速發(fā)展與物質文明快速進步,尤其是在物質世界日益豐富的趨勢推動下,社會把更多的關注給予弱勢群體,希望能夠幫助他們改善目前窘迫的生活狀態(tài),承擔起新的社會責任。讓這一社會責任逐步延伸到設計領域。兒童是祖國的花朵,兒童患病牽動著整個家庭的心。我國醫(yī)院專業(yè)性越來越強,紛紛建立兒童醫(yī)院。在市場調研過程中發(fā)現兒童醫(yī)院裝潢的充滿童趣。然而醫(yī)療用品包裝卻還保持著幾十年前的樣子,密密麻麻布滿了說明性文字。缺乏對兒童患者在就醫(yī)時心理需求的關注。如今,在針對兒童消費群體的包裝設計上,無論是食品、玩具、文具包裝在色彩、圖案、版式設計上都有意識迎合兒童消費者心理需求,使包裝充滿童趣。設計師在設計兒童醫(yī)院使用的醫(yī)療用品包裝時,既要在滿足醫(yī)療用品包裝的功能性和實用性的同時,提升包裝的審美和安全性。又要充分考慮兒童的心理需求和認知水平,使兒童接受、信賴所使用的醫(yī)療用品減少對就醫(yī)的抗拒心理和恐懼感,為兒童醫(yī)療用品包裝找到新的生存價值。文章基于兒童認知的能力,從視覺、聽覺、觸覺三個方面做設計研究。主要從包裝裝潢識別;包裝結構改良;賦予包裝更多的功能和價值,力求通過對包裝設計的改良,減少患兒對就醫(yī)的排斥感、恐懼感。同時,減輕醫(yī)護人員和家長的心理負擔。
[Abstract]:With the rapid development of society and the rapid progress of material civilization, especially driven by the increasingly rich trend of the material world, the society pays more attention to the vulnerable groups, hoping to help them to improve their current poor living conditions. Take on new social responsibilities. Let this social responsibility gradually extend to the field of design. Children are the flowers of the motherland, children's illness affects the heart of the whole family. The hospital of our country is more and more professional, set up children's hospital one after another. In the course of market research, children's hospital decoration is full of children's interest. However, the packaging of medical supplies remained the same as they had been for decades, with descriptive text. Lack of attention to the psychological needs of child patients when seeking medical treatment. Nowadays, in the packaging design for children, whether it is food, toys, stationery packaging in color, pattern, layout design are conscious to meet the psychological needs of children consumers, so that packaging is full of childlike interest. When designing the packaging of medical products used in children's hospitals, designers should not only meet the function and practicability of the packaging of medical supplies, but also enhance the aesthetic and safety of the packaging. In addition, the psychological needs and cognitive level of children should be fully taken into account so that children can accept and trust the medical supplies used to reduce their resistance and fear to seek medical treatment, and find new survival value for the packaging of children's medical supplies. Based on the cognitive ability of children, this paper studies the design from three aspects: visual, auditory and tactile. Mainly from packaging decoration identification, packaging structure improvement, to give more functions and values of packaging, through the improvement of packaging design, to reduce the children's sense of rejection to the doctor, fear. At the same time, reduce the psychological burden of medical staff and parents.
【學位授予單位】：湖南工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：TB482

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本文編號：2052902