本文選題：三角形模型 + 情緒分析　； 參考：《包裝工程》2017年12期

【摘要】：目的研究消費(fèi)者在產(chǎn)品測試中的情緒狀態(tài),以判斷產(chǎn)品走向市場后的銷售預(yù)期。方法通過對面部肌肉結(jié)構(gòu)的解剖和面部器官運(yùn)動(dòng)規(guī)律的分析,抽象出三角形模型來描述情緒狀態(tài)變化。定量測算三角形模型的特征值,來定性判別不同的情緒狀態(tài)。結(jié)果不同情緒狀態(tài)下的面部表情,對應(yīng)著唯一的三角形模型特征值,即m數(shù)組,可有效判別測試者的情緒狀態(tài)。結(jié)論提出了產(chǎn)品帶給消費(fèi)者情緒狀態(tài)變化的判別機(jī)制,可判斷消費(fèi)者對產(chǎn)品的喜好狀態(tài)及產(chǎn)品的銷售預(yù)期,研究結(jié)果同樣可為商業(yè)市場環(huán)境內(nèi)的商品銷售預(yù)期研究提供有效的判斷依據(jù)。
[Abstract]:Objective to study the emotional state of consumers in product testing to judge the sales expectation after the product entering the market. Methods by analyzing the anatomy of facial muscle structure and the movement of facial organs, the triangular model was abstracted to describe the changes of emotional state. The characteristic values of triangle model are measured quantitatively to judge different emotional states qualitatively. Results the facial expressions in different emotional states correspond to the unique characteristic value of triangle model, that is, m array, which can effectively distinguish the emotional state of the subjects. Conclusion the discriminant mechanism of the change of consumer's emotional state brought by product is put forward, which can judge the consumer's preference for the product and the sales expectation of the product. The results can also provide an effective basis for the study of commodity sales expectation in the commercial market environment.
【作者單位】： 東華大學(xué);
【分類號(hào)】：TB47;TP391.41
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本文編號(hào)：1926725