本文選題：顧客價(jià)值 + 價(jià)值增值��； 參考：《新美術(shù)》2017年11期

【摘要】：正藝術(shù)衍生品是從藝術(shù)作品衍生而來的藝術(shù)與商品的結(jié)合體,具備藝術(shù)附加值。用戶對產(chǎn)品價(jià)值的感知決定了商品的購買或者使用體驗(yàn)。設(shè)計(jì)理論方法研究的基礎(chǔ)是顧客感知價(jià)值,其根本是分析更有條理和更為精確的顧客價(jià)值層次。本文以設(shè)計(jì)作為藝術(shù)衍生品價(jià)值增值的切入點(diǎn),尋求在消費(fèi)市場里真正影響產(chǎn)品價(jià)值并能提升消費(fèi)體驗(yàn)的理論基礎(chǔ)。一藝術(shù)衍生品的價(jià)值分析影響藝術(shù)品價(jià)值的因素主要包括市場和藝術(shù)品本體因素。市場因素包含宏觀經(jīng)濟(jì)形勢、相對市場行情、消費(fèi)者屬性;本體因素主要考慮藝術(shù)欣賞性、稀缺性、投機(jī)性。藝術(shù)衍生品的價(jià)值是由藝術(shù)本體的價(jià)值和藝術(shù)載體的價(jià)值兩部分構(gòu)成的。彼得·德魯克[Drucker]認(rèn)為顧客購買和消費(fèi)目的是價(jià)值,
[Abstract]:The derivative of art is a combination of art and commodities derived from works of art, which has the added value of art. The user's perception of the value of the product determines the purchase or use of the product. The research of design theory and method is based on customer perceived value, which is based on a more coherent and accurate level of customer value. This article regards the design as the breakthrough point of the value increment of art derivatives, and seeks the theoretical basis of influencing the product value and improving the consumption experience in the consumer market. Value Analysis of an Art derivative the factors that affect the value of art mainly include the market and the art itself. Market factors include macro-economic situation, relative market prices, consumer attributes; Noumenon factors mainly consider art appreciation, scarcity, speculation. The value of art derivatives consists of two parts: the value of art itself and the value of art carrier. Peter Drucker [Drucker] thinks that customers buy and consume for the purpose of value.
【基金】：“大眾定制化創(chuàng)意設(shè)計(jì)眾包服務(wù)云系統(tǒng)研發(fā)與應(yīng)用”2015年國家科技支撐計(jì)劃項(xiàng)目成果,課題編號:2015BAH29F00 “手工藝生活智慧實(shí)用研究——竹手藝的創(chuàng)新活化”國家社科基金藝術(shù)學(xué)青年項(xiàng)目成果,課題編號:14CG136
【分類號】：TB472
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本文編號：1908165