本文選題：體驗(yàn)經(jīng)濟(jì) + 紡織品包裝設(shè)計(jì)��； 參考：《武漢紡織大學(xué)》2017年碩士論文

【摘要】：隨著人們生活水平的提高,傳統(tǒng)經(jīng)濟(jì)模式已經(jīng)不能更好的滿足當(dāng)下消費(fèi)者的生活需求,體驗(yàn)經(jīng)濟(jì)的到來,使消費(fèi)者逐漸從“物質(zhì)需求”轉(zhuǎn)向“精神需求”,這使得人們的消費(fèi)觀念也隨即發(fā)生變化。同時(shí),國內(nèi)紡織產(chǎn)品的新花色、新產(chǎn)品、新款式豐富多彩,對紡織品包裝設(shè)計(jì)提出了更高的要求。尤其在新經(jīng)濟(jì)環(huán)境影響下,消費(fèi)者對僅僅滿足物質(zhì)需求的設(shè)計(jì)產(chǎn)生了厭倦,人們從對產(chǎn)品功能上的滿足逐漸轉(zhuǎn)向追求能夠獲得情感體驗(yàn)的設(shè)計(jì)。因此紡織品包裝設(shè)計(jì)需要提升到更新的高度,特別是在體驗(yàn)經(jīng)濟(jì)視野下,設(shè)計(jì)的初衷與消費(fèi)者的體驗(yàn)有著密切的關(guān)聯(lián),紡織品包裝正逐漸擴(kuò)展為滿足消費(fèi)者體驗(yàn)的載體。本課題以紡織品包裝為研究對象,分析體驗(yàn)經(jīng)濟(jì)的影響力與價(jià)值,以及新經(jīng)濟(jì)環(huán)境下消費(fèi)者心理的轉(zhuǎn)變,歸納體驗(yàn)經(jīng)濟(jì)對紡織品包裝設(shè)計(jì)的影響因素。設(shè)計(jì)師在進(jìn)行設(shè)計(jì)時(shí),也應(yīng)該思考為消費(fèi)者提供更多的體驗(yàn)需求。本文以消費(fèi)者體驗(yàn)需求為導(dǎo)向,將體驗(yàn)營造相關(guān)理論運(yùn)用到紡織品包裝設(shè)計(jì)中,探究消費(fèi)者的體驗(yàn)需求與紡織品包裝設(shè)計(jì)的體驗(yàn)營造兩者關(guān)系,力求從新的視野和角度去研究更具人性化、情感化的紡織品包裝設(shè)計(jì),使設(shè)計(jì)更好地滿足消費(fèi)者對紡織品包裝設(shè)計(jì)的體驗(yàn)需求。圍繞本文的主要觀點(diǎn),本文提出從三個(gè)方面展開研究:一方面,以體驗(yàn)經(jīng)濟(jì)視野下重新審視紡織品包裝設(shè)計(jì),提出包裝設(shè)計(jì)在功能與審美方面的延伸必須關(guān)注消費(fèi)者的體驗(yàn)需求;另一方面,對紡織品包裝設(shè)計(jì)中的體驗(yàn)感知從功能、審美、文化這三方面進(jìn)行深入分析,特別要重視新經(jīng)濟(jì)環(huán)境下消費(fèi)需求逐漸轉(zhuǎn)向?qū)η楦畜w驗(yàn)的訴求;最后,從紡織品包裝設(shè)計(jì)中的體驗(yàn)營造方法的三個(gè)不同層面結(jié)合實(shí)際案例,解析滿足消費(fèi)者體驗(yàn)需求的營造方法,使紡織品包裝設(shè)計(jì)為消費(fèi)者提供多層面的體驗(yàn)需求,最終總結(jié)得出:在紡織品包裝設(shè)計(jì)中應(yīng)從趣味性的營造中刺激消費(fèi)者的審美體驗(yàn),從紡織品包裝材料的感觀聯(lián)想調(diào)動(dòng)消費(fèi)者對于舒適性的認(rèn)知體驗(yàn),以及行為體驗(yàn)中強(qiáng)化紡織品包裝與消費(fèi)者之間的互動(dòng),從而創(chuàng)造更多的體驗(yàn)營造方式滿足消費(fèi)者的體驗(yàn)需求,這將成為紡織品包裝設(shè)計(jì)的新趨勢。
[Abstract]:With the improvement of people's living standard, the traditional economic model can not better meet the needs of consumers, experience the arrival of economy, make consumers gradually from "material needs" to "spiritual needs". This makes people's consumption concept also immediately change. At the same time, the new colors, new products and new styles of domestic textile products are rich and colorful, which puts forward higher requirements for textile packaging design. Especially under the influence of the new economic environment, consumers are tired of only meeting the material needs, and people gradually turn to the design which can obtain emotional experience from the product function satisfaction. Therefore, the textile packaging design needs to be upgraded to a new height, especially in the perspective of experience economy, the original intention of the design is closely related to the consumer experience, and the textile packaging is gradually expanding to meet the consumer experience carrier. This paper takes textile packaging as the research object, analyzes the influence and value of experience economy, and the change of consumer psychology under the new economic environment, and sums up the influence factors of experience economy on textile packaging design. Designers in the design, should also consider to provide consumers with more experience needs. Based on consumer experience demand, this paper applies experience construction theory to textile packaging design, and explores the relationship between consumer experience demand and textile packaging design experience construction. This paper tries to study more humanized and emotional textile packaging design from a new perspective and angle, so that the design can better meet the needs of consumers' experience of textile packaging design. Around the main point of view of this paper, this paper puts forward to carry out research from three aspects: on the one hand, to re-examine textile packaging design from the perspective of experience economy. It is pointed out that the extension of packaging design in function and aesthetics must pay attention to the experience needs of consumers; on the other hand, the experience perception in textile packaging design should be deeply analyzed from three aspects: function, aesthetics and culture. In particular, we should pay attention to the demand for consumption in the new economic environment and gradually turn to the demand for emotional experience; finally, from the three different levels of experience construction methods in textile packaging design combined with practical cases, This paper analyzes the construction method to satisfy the consumer's experience demand, makes the textile packaging design provide the multi-level experience demand for the consumer, and finally concludes: in the textile packaging design, we should stimulate the consumer's aesthetic experience from the interesting construction. From the perception association of textile packaging materials, we can mobilize consumers' cognition and experience of comfort, and strengthen the interaction between textile packaging and consumers in the behavior experience, so as to create more experience construction methods to meet the needs of consumers' experience. This will become a new trend of textile packaging design.
【學(xué)位授予單位】：武漢紡織大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB482

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本文編號：1891136