本文選題：江城縣哈尼族 + 符號元素�。� 參考：《昆明理工大學(xué)》2017年碩士論文

【摘要】：云南是一個多民族的省份,孕育了多種優(yōu)秀民族文化藝術(shù),但隨著社會發(fā)展速度增快,民族文化面臨多樣性的減少,傳統(tǒng)婚俗文化也不可避免的受到外來文化的影響,在這種局面下,市場與消費(fèi)者所需要的是既具時尚又飽含文化的婚慶用品設(shè)計(jì)。將具有鮮明個性特點(diǎn)和文化寓意的傳統(tǒng)符號元素運(yùn)用在現(xiàn)代婚慶用品設(shè)計(jì)中,是一種大膽富有創(chuàng)新的嘗試,能夠迎合消費(fèi)者需求,增加婚禮用品文化底蘊(yùn),發(fā)揚(yáng)少數(shù)民族傳統(tǒng)文化。本研究深入挖掘了云南省江城縣哈尼族傳統(tǒng)民族文化,搜集了哈尼族使用的各類傳統(tǒng)符號元素,同時對當(dāng)下婚慶用品市場做了調(diào)研。根據(jù)當(dāng)?shù)鼗閼c市場狀況以及結(jié)合哈尼族傳統(tǒng)婚俗文化,通過對各類傳統(tǒng)符號元素的寓意進(jìn)行分類,將結(jié)合現(xiàn)代表現(xiàn)手法加以創(chuàng)新作為再設(shè)計(jì)打的切入點(diǎn),設(shè)計(jì)出符合現(xiàn)代審美的民族圖案,運(yùn)用到現(xiàn)代婚慶用品中。對傳統(tǒng)符號元素在現(xiàn)代婚慶用品設(shè)計(jì)中的運(yùn)用研究主要分為兩大設(shè)計(jì)部分:對傳統(tǒng)符號元素的再設(shè)計(jì)部分和其在婚慶用品中的設(shè)計(jì)應(yīng)用部分,設(shè)計(jì)應(yīng)用部分可下分為婚禮導(dǎo)視系統(tǒng)設(shè)計(jì)應(yīng)用、婚禮用品包裝設(shè)計(jì)應(yīng)用和婚禮宣傳用品設(shè)計(jì)應(yīng)用三方面。根據(jù)哈尼族傳統(tǒng)服飾上飽含民則特色與文化的裝飾符號元素為基本,方案一選取結(jié)合舊元素新組合的表現(xiàn)方式作為切入點(diǎn)進(jìn)行再設(shè)計(jì),方案二結(jié)合現(xiàn)代插畫風(fēng)格的表現(xiàn)方式進(jìn)行再設(shè)計(jì),方案三采取結(jié)合白描技法的表現(xiàn)形式進(jìn)行創(chuàng)新設(shè)計(jì),總共完成三套現(xiàn)代婚慶用品設(shè)計(jì)運(yùn)用傳統(tǒng)圖案的設(shè)計(jì)方案。期望能夠通過此次設(shè)計(jì)研究啟發(fā)對于少數(shù)民族傳統(tǒng)文化的發(fā)揚(yáng)和傳承新方式,摒棄照搬照抄的舊模式,使少數(shù)民族文化真正融入現(xiàn)代社會生活中。對于婚慶用品產(chǎn)業(yè)來說,新設(shè)計(jì)、新思維的開創(chuàng),能夠增加產(chǎn)品的文化底蘊(yùn),增加產(chǎn)品附加值,使婚慶用品的競爭力和整體形象不斷得到提升。個案設(shè)計(jì)的實(shí)用價值能為宣傳和展示云南本土少數(shù)民族文化特色以及提高婚慶用品市場銷售提供新思路。
[Abstract]:Yunnan is a multi-national province, which breeds a variety of excellent ethnic culture and art. However, with the rapid development of the society, the national culture is facing the decline of diversity, and the traditional marriage culture is inevitably influenced by foreign culture. In this situation, the market and consumers need both fashion and culture of wedding products design. It is a bold and innovative attempt to apply the traditional symbol elements with distinct personality and cultural implication to the design of modern wedding articles, which can meet the needs of consumers and increase the cultural background of wedding supplies. Carry forward the traditional culture of ethnic minorities. This study deeply excavates the traditional culture of Hani nationality in Jiangcheng County, Yunnan Province, collects all kinds of traditional symbol elements used by Hani nationality, and makes a survey on the present wedding goods market. According to the situation of the local wedding market and the traditional marriage custom culture of the Hani nationality, by classifying the moral of various traditional symbol elements, the innovation of combining the modern expression technique is regarded as the breakthrough point of the redesign. Designs the national pattern which accords with the modern esthetic, applies in the modern wedding article. The research on the application of traditional symbol elements in the design of modern wedding products is divided into two parts: the redesign of traditional symbol elements and the design and application of traditional symbol elements in wedding products. The design application part can be divided into three aspects: wedding guide system design application, wedding supplies packaging design application and wedding propaganda products design application. According to the decorative symbol element of Hani traditional dress, which is full of the characteristics and culture of the people, scheme one selects the expression mode of combining the old elements with the new combination as the starting point for re-design. The second scheme combines with the modern illustration style to redesign, the third scheme adopts the combination of white drawing techniques to carry out innovative design, a total of three sets of modern wedding supplies design using the traditional design scheme. It is hoped that through this design study we can inspire the development and inheritance of the traditional culture of ethnic minorities and abandon the old mode of copying so that minority culture can truly be integrated into the modern social life. For wedding products industry, the creation of new design and new thinking can increase the cultural background of products, increase the added value of products, and enhance the competitiveness and overall image of wedding products. The practical value of the case design can provide a new idea for publicizing and displaying the cultural characteristics of the local minorities in Yunnan and improving the marketing of wedding products.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TB472

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 楊慧哲;張捚;陳z，

本文編號：1859843