關(guān)于市場導(dǎo)入階段和發(fā)展階段新產(chǎn)品設(shè)計模式研究
發(fā)布時間:2018-04-26 13:06
本文選題:市場階段 + 工業(yè)設(shè)計。 參考:《山東建筑大學(xué)》2017年碩士論文
【摘要】:在大眾創(chuàng)業(yè)、萬眾創(chuàng)新的背景下,出現(xiàn)了眾多以工業(yè)產(chǎn)品為目標(biāo)的創(chuàng)業(yè)團(tuán)隊和種類繁多的工業(yè)產(chǎn)品。工業(yè)設(shè)計可以使得產(chǎn)品不僅限于使用功能,還可以給用戶更好的生活體驗,工業(yè)設(shè)計已經(jīng)成為企業(yè)競爭的核心力量。處在快速發(fā)展的潮流中,國內(nèi)的中小企業(yè)、創(chuàng)業(yè)團(tuán)隊對設(shè)計的認(rèn)識仍有不足,缺乏對設(shè)計投入和風(fēng)險承擔(dān)的決心。在這個背景下,針對中小企業(yè)、創(chuàng)業(yè)團(tuán)隊提出面對現(xiàn)實的實用工業(yè)設(shè)計創(chuàng)新設(shè)計模式,盡可能的減少他們在產(chǎn)品設(shè)計方面遇到的問題。本文通過對市場、用戶和設(shè)計的研究分析,將創(chuàng)新產(chǎn)品面對的導(dǎo)入和發(fā)展市場階段作為市場研究的重點,將產(chǎn)品解構(gòu)為功能、形態(tài)、色彩、材料、工藝和交互單元六大要素,分析了目前中小企業(yè)和創(chuàng)業(yè)團(tuán)隊常用的設(shè)計方式的利弊,研究現(xiàn)今互聯(lián)網(wǎng)環(huán)境下的實用設(shè)計方法,并配以具體案例進(jìn)行分析。結(jié)合筆者的社會實踐經(jīng)驗,提出了針對創(chuàng)新創(chuàng)業(yè)企業(yè)團(tuán)體的具有建議性、實用性的現(xiàn)代工業(yè)設(shè)計創(chuàng)新模式——“融設(shè)計”。“融設(shè)計”創(chuàng)新設(shè)計模式尋求一種多學(xué)科、跨專業(yè)的更為綜合有效的設(shè)計創(chuàng)新模式,通過多種創(chuàng)新設(shè)計方法的研究,通過設(shè)計和管理來實現(xiàn)資源最大化的整合,達(dá)到為那些產(chǎn)品設(shè)計并不成熟或匱乏的企業(yè)切實提高工業(yè)設(shè)計創(chuàng)新能力的目的。以適應(yīng)消費者市場為前提給予中小企業(yè)最適合的切實的工業(yè)設(shè)計模式,降低中小企業(yè)的設(shè)計資金投入。通過“融設(shè)計”也可以為工業(yè)設(shè)計師以及其他專業(yè)人才提供更多的設(shè)計思路,實現(xiàn)人才效益最大化。本文最后展示了一家有小型硬件創(chuàng)新設(shè)計需求的企業(yè)委托進(jìn)行創(chuàng)新設(shè)計的案例,用實踐證明此種創(chuàng)新設(shè)計模式實現(xiàn)的可能性。
[Abstract]:In the context of mass entrepreneurship and innovation, there are many entrepreneurial teams and a variety of industrial products aiming at industrial products. Industrial design can not only limit the use of products, but also give users a better life experience. Industrial design has become the core force of enterprise competition. In the trend of rapid development, domestic small and medium-sized enterprises, entrepreneurial teams still lack of understanding of design, lack of design investment and risk commitment. In this context, for small and medium-sized enterprises, the entrepreneurial team proposed to face the reality of practical industrial design innovation design model, as far as possible to reduce their product design problems encountered. Through the research and analysis of the market, the user and the design, the introduction and development market stage of the innovative product is regarded as the emphasis of the market research, and the product is deconstructed into six major elements: function, form, color, material, craft and interaction unit. This paper analyzes the advantages and disadvantages of the design methods commonly used in small and medium-sized enterprises and entrepreneurial teams, studies the practical design methods under the current Internet environment, and analyzes them with concrete cases. Combined with the author's social practice experience, the author puts forward the innovative mode of modern industrial design, which is "melt design", which is a kind of suggestion and practicability for the group of innovative startups. The innovative design mode of "melt design" seeks a more comprehensive and effective design innovation model with multi-disciplinary and cross-specialty. Through the research of various innovative design methods, the integration of resources maximization is realized through design and management. To achieve the goal of improving the innovation ability of industrial design for enterprises that are not mature or lacking in product design. In order to adapt to the consumer market as the premise to give SMEs the most suitable industrial design model, reduce the design capital investment of SMEs. Through "melt design" can also provide more design ideas for industrial designers and other professionals, to maximize talent efficiency. At the end of this paper, a case of innovative design commissioned by an enterprise with small hardware innovation design requirements is presented, and the possibility of realizing this innovative design pattern is proved by practice.
【學(xué)位授予單位】:山東建筑大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2017
【分類號】:TB472
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 王d"s,
本文編號:1806147
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