關(guān)于市場(chǎng)導(dǎo)入階段和發(fā)展階段新產(chǎn)品設(shè)計(jì)模式研究
發(fā)布時(shí)間:2018-04-26 13:06
本文選題:市場(chǎng)階段 + 工業(yè)設(shè)計(jì); 參考:《山東建筑大學(xué)》2017年碩士論文
【摘要】:在大眾創(chuàng)業(yè)、萬(wàn)眾創(chuàng)新的背景下,出現(xiàn)了眾多以工業(yè)產(chǎn)品為目標(biāo)的創(chuàng)業(yè)團(tuán)隊(duì)和種類繁多的工業(yè)產(chǎn)品。工業(yè)設(shè)計(jì)可以使得產(chǎn)品不僅限于使用功能,還可以給用戶更好的生活體驗(yàn),工業(yè)設(shè)計(jì)已經(jīng)成為企業(yè)競(jìng)爭(zhēng)的核心力量。處在快速發(fā)展的潮流中,國(guó)內(nèi)的中小企業(yè)、創(chuàng)業(yè)團(tuán)隊(duì)對(duì)設(shè)計(jì)的認(rèn)識(shí)仍有不足,缺乏對(duì)設(shè)計(jì)投入和風(fēng)險(xiǎn)承擔(dān)的決心。在這個(gè)背景下,針對(duì)中小企業(yè)、創(chuàng)業(yè)團(tuán)隊(duì)提出面對(duì)現(xiàn)實(shí)的實(shí)用工業(yè)設(shè)計(jì)創(chuàng)新設(shè)計(jì)模式,盡可能的減少他們?cè)诋a(chǎn)品設(shè)計(jì)方面遇到的問(wèn)題。本文通過(guò)對(duì)市場(chǎng)、用戶和設(shè)計(jì)的研究分析,將創(chuàng)新產(chǎn)品面對(duì)的導(dǎo)入和發(fā)展市場(chǎng)階段作為市場(chǎng)研究的重點(diǎn),將產(chǎn)品解構(gòu)為功能、形態(tài)、色彩、材料、工藝和交互單元六大要素,分析了目前中小企業(yè)和創(chuàng)業(yè)團(tuán)隊(duì)常用的設(shè)計(jì)方式的利弊,研究現(xiàn)今互聯(lián)網(wǎng)環(huán)境下的實(shí)用設(shè)計(jì)方法,并配以具體案例進(jìn)行分析。結(jié)合筆者的社會(huì)實(shí)踐經(jīng)驗(yàn),提出了針對(duì)創(chuàng)新創(chuàng)業(yè)企業(yè)團(tuán)體的具有建議性、實(shí)用性的現(xiàn)代工業(yè)設(shè)計(jì)創(chuàng)新模式——“融設(shè)計(jì)”!叭谠O(shè)計(jì)”創(chuàng)新設(shè)計(jì)模式尋求一種多學(xué)科、跨專業(yè)的更為綜合有效的設(shè)計(jì)創(chuàng)新模式,通過(guò)多種創(chuàng)新設(shè)計(jì)方法的研究,通過(guò)設(shè)計(jì)和管理來(lái)實(shí)現(xiàn)資源最大化的整合,達(dá)到為那些產(chǎn)品設(shè)計(jì)并不成熟或匱乏的企業(yè)切實(shí)提高工業(yè)設(shè)計(jì)創(chuàng)新能力的目的。以適應(yīng)消費(fèi)者市場(chǎng)為前提給予中小企業(yè)最適合的切實(shí)的工業(yè)設(shè)計(jì)模式,降低中小企業(yè)的設(shè)計(jì)資金投入。通過(guò)“融設(shè)計(jì)”也可以為工業(yè)設(shè)計(jì)師以及其他專業(yè)人才提供更多的設(shè)計(jì)思路,實(shí)現(xiàn)人才效益最大化。本文最后展示了一家有小型硬件創(chuàng)新設(shè)計(jì)需求的企業(yè)委托進(jìn)行創(chuàng)新設(shè)計(jì)的案例,用實(shí)踐證明此種創(chuàng)新設(shè)計(jì)模式實(shí)現(xiàn)的可能性。
[Abstract]:In the context of mass entrepreneurship and innovation, there are many entrepreneurial teams and a variety of industrial products aiming at industrial products. Industrial design can not only limit the use of products, but also give users a better life experience. Industrial design has become the core force of enterprise competition. In the trend of rapid development, domestic small and medium-sized enterprises, entrepreneurial teams still lack of understanding of design, lack of design investment and risk commitment. In this context, for small and medium-sized enterprises, the entrepreneurial team proposed to face the reality of practical industrial design innovation design model, as far as possible to reduce their product design problems encountered. Through the research and analysis of the market, the user and the design, the introduction and development market stage of the innovative product is regarded as the emphasis of the market research, and the product is deconstructed into six major elements: function, form, color, material, craft and interaction unit. This paper analyzes the advantages and disadvantages of the design methods commonly used in small and medium-sized enterprises and entrepreneurial teams, studies the practical design methods under the current Internet environment, and analyzes them with concrete cases. Combined with the author's social practice experience, the author puts forward the innovative mode of modern industrial design, which is "melt design", which is a kind of suggestion and practicability for the group of innovative startups. The innovative design mode of "melt design" seeks a more comprehensive and effective design innovation model with multi-disciplinary and cross-specialty. Through the research of various innovative design methods, the integration of resources maximization is realized through design and management. To achieve the goal of improving the innovation ability of industrial design for enterprises that are not mature or lacking in product design. In order to adapt to the consumer market as the premise to give SMEs the most suitable industrial design model, reduce the design capital investment of SMEs. Through "melt design" can also provide more design ideas for industrial designers and other professionals, to maximize talent efficiency. At the end of this paper, a case of innovative design commissioned by an enterprise with small hardware innovation design requirements is presented, and the possibility of realizing this innovative design pattern is proved by practice.
【學(xué)位授予單位】:山東建筑大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類號(hào)】:TB472
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 王d"s,
本文編號(hào):1806147
本文鏈接:http://sikaile.net/guanlilunwen/gongchengguanli/1806147.html
最近更新
教材專著