本文選題：互動(dòng)體驗(yàn) + 旅游紀(jì)念品�。� 參考：《華東理工大學(xué)》2014年碩士論文

【摘要】：吃、住、行、游、購(gòu)、娛為旅游業(yè)的六大要素,其中“購(gòu)”是反映旅游業(yè)發(fā)展水平,推動(dòng)旅游業(yè)發(fā)展的重要力量。旅游紀(jì)念品是旅游商品中不可或缺的組成部分,一直以來(lái)受到各地政府和設(shè)計(jì)界人士的關(guān)注,設(shè)計(jì)研發(fā)水平也在不斷提高。就目前行業(yè)現(xiàn)狀而言,產(chǎn)品設(shè)計(jì)尚有較大的發(fā)展?jié)摿梢酝诰颉?本課題研究的宗旨在于,滿足旅游消費(fèi)者需求,嘗試將互動(dòng)體驗(yàn)與旅游紀(jì)念品設(shè)計(jì)相結(jié)合,著力推出能夠給旅游消費(fèi)者帶來(lái)精神享受的互動(dòng)體驗(yàn)式紀(jì)念品,為實(shí)現(xiàn)國(guó)內(nèi)旅游商品的多樣化、新穎性和獨(dú)特性做出自己的貢獻(xiàn)。 本文通過理論文獻(xiàn)研究、案例分析、實(shí)地調(diào)研等方法,首先對(duì)國(guó)內(nèi)旅游市場(chǎng)現(xiàn)狀、消費(fèi)結(jié)構(gòu)、消費(fèi)需求等進(jìn)行分析,并找出目前旅游紀(jì)念品市場(chǎng)的缺陷及成因；通過對(duì)比分析紀(jì)念品的傳統(tǒng)特征和現(xiàn)代特征,總結(jié)歸納出了互動(dòng)體驗(yàn)的4個(gè)設(shè)計(jì)要點(diǎn),形成了基于互動(dòng)體驗(yàn)理論的旅游紀(jì)念品設(shè)計(jì)流程；最后本人以互動(dòng)體驗(yàn)理論為基礎(chǔ),完成了一款旅游紀(jì)念品設(shè)計(jì),用以說明互動(dòng)體驗(yàn)理論在旅游紀(jì)念品設(shè)計(jì)中的可行性。希望通過本課題的研究,拓展國(guó)內(nèi)旅游紀(jì)念品的設(shè)計(jì)思維,豐富國(guó)內(nèi)旅游紀(jì)念品市場(chǎng)。
[Abstract]:Eating, living, traveling, shopping and entertainment are the six main factors of tourism, among which "purchase" is an important force to reflect the level of tourism development and promote tourism development. Tourist souvenirs are an indispensable part of tourism commodities. They have been concerned by local governments and designers, and the level of design research and development has been improving. As far as the current situation of the industry is concerned, there is still a great potential for development of product design. The purpose of this study is to meet the needs of tourism consumers, try to combine the interactive experience with the design of tourist souvenirs, and try to promote interactive experiential souvenirs that can bring spiritual enjoyment to tourism consumers. In order to achieve the diversification of domestic tourism commodities, novelty and uniqueness to make their own contribution. Through theoretical literature research, case analysis, field investigation and other methods, this paper firstly analyzes the present situation, consumption structure and consumption demand of domestic tourism market, and finds out the defects and causes of the present tourism souvenir market. By comparing and analyzing the traditional and modern characteristics of souvenirs, four design points of interactive experience are summarized, and the design process of tourist souvenirs based on interactive experience theory is formed. A design of tourist souvenirs is completed to illustrate the feasibility of interactive experience theory in the design of tourist souvenirs. Through the research of this subject, we hope to expand the design thinking of domestic tourist souvenirs and enrich the domestic market of tourist souvenirs.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TB472

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