本文選題：互動體驗 + 旅游紀念品�。� 參考：《華東理工大學》2014年碩士論文

【摘要】：吃、住、行、游、購、娛為旅游業(yè)的六大要素,其中“購”是反映旅游業(yè)發(fā)展水平,推動旅游業(yè)發(fā)展的重要力量。旅游紀念品是旅游商品中不可或缺的組成部分,一直以來受到各地政府和設(shè)計界人士的關(guān)注,設(shè)計研發(fā)水平也在不斷提高。就目前行業(yè)現(xiàn)狀而言,產(chǎn)品設(shè)計尚有較大的發(fā)展?jié)摿梢酝诰颉?本課題研究的宗旨在于,滿足旅游消費者需求,嘗試將互動體驗與旅游紀念品設(shè)計相結(jié)合,著力推出能夠給旅游消費者帶來精神享受的互動體驗式紀念品,為實現(xiàn)國內(nèi)旅游商品的多樣化、新穎性和獨特性做出自己的貢獻。 本文通過理論文獻研究、案例分析、實地調(diào)研等方法,首先對國內(nèi)旅游市場現(xiàn)狀、消費結(jié)構(gòu)、消費需求等進行分析,并找出目前旅游紀念品市場的缺陷及成因；通過對比分析紀念品的傳統(tǒng)特征和現(xiàn)代特征,總結(jié)歸納出了互動體驗的4個設(shè)計要點,形成了基于互動體驗理論的旅游紀念品設(shè)計流程；最后本人以互動體驗理論為基礎(chǔ),完成了一款旅游紀念品設(shè)計,用以說明互動體驗理論在旅游紀念品設(shè)計中的可行性。希望通過本課題的研究,拓展國內(nèi)旅游紀念品的設(shè)計思維,豐富國內(nèi)旅游紀念品市場。
[Abstract]:Eating, living, traveling, shopping and entertainment are the six main factors of tourism, among which "purchase" is an important force to reflect the level of tourism development and promote tourism development. Tourist souvenirs are an indispensable part of tourism commodities. They have been concerned by local governments and designers, and the level of design research and development has been improving. As far as the current situation of the industry is concerned, there is still a great potential for development of product design. The purpose of this study is to meet the needs of tourism consumers, try to combine the interactive experience with the design of tourist souvenirs, and try to promote interactive experiential souvenirs that can bring spiritual enjoyment to tourism consumers. In order to achieve the diversification of domestic tourism commodities, novelty and uniqueness to make their own contribution. Through theoretical literature research, case analysis, field investigation and other methods, this paper firstly analyzes the present situation, consumption structure and consumption demand of domestic tourism market, and finds out the defects and causes of the present tourism souvenir market. By comparing and analyzing the traditional and modern characteristics of souvenirs, four design points of interactive experience are summarized, and the design process of tourist souvenirs based on interactive experience theory is formed. A design of tourist souvenirs is completed to illustrate the feasibility of interactive experience theory in the design of tourist souvenirs. Through the research of this subject, we hope to expand the design thinking of domestic tourist souvenirs and enrich the domestic market of tourist souvenirs.
【學位授予單位】：華東理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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