本文選題：容器造型 + 個(gè)性化　； 參考：《湖南工業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著我國經(jīng)濟(jì)的快速發(fā)展,人民物質(zhì)生活水平得到了較大的提高。家用轎車漸漸替代自行車、摩的等交通工具成為家庭生活的必需品,由此進(jìn)一步的發(fā)展了汽車市場。隨著國內(nèi)汽車數(shù)量的逐年增長,汽車消費(fèi)及其配套服務(wù)拉動(dòng)國家經(jīng)濟(jì)發(fā)展的模式漸漸成為我國經(jīng)濟(jì)增長的新模塊,這也隨之帶來了汽車香水行業(yè)的發(fā)展機(jī)會。傳統(tǒng)的汽車香水包裝容器設(shè)計(jì)已經(jīng)不能滿足車主的需求,具有創(chuàng)意和趣味性的個(gè)性化汽車香水包裝容器慢慢的流行開來。如今的包裝容器除了基本功能之外,還被賦予了一些新的個(gè)性化內(nèi)涵。個(gè)性化的包裝容器注重車內(nèi)環(huán)境和車主的內(nèi)在精神的交流,更加貼近了車主的個(gè)性化需求,能夠強(qiáng)化品牌促進(jìn)銷售。因此,個(gè)性化的包裝容器在未來有很大的發(fā)展空間。個(gè)性化設(shè)計(jì)首先可以從裝飾上、結(jié)構(gòu)上或者材質(zhì)上進(jìn)行創(chuàng)新來突出表現(xiàn),通過大膽的嘗試和體驗(yàn)式的設(shè)計(jì)充分調(diào)動(dòng)人們的觸覺、嗅覺、聽覺等各個(gè)感官系統(tǒng),拉近產(chǎn)品與消費(fèi)者的距離。其次,文化元素的注入也是突顯包裝個(gè)性得一股清泉,蘊(yùn)含深刻文化內(nèi)涵的包裝容器才是鮮活的有生命力的。再者,汽車香水包裝容器的個(gè)性化設(shè)計(jì)還要符合人們的可持續(xù)發(fā)展理念,強(qiáng)調(diào)綠色環(huán)保,讓人們在消費(fèi)過程中更加貼近自然。本文正是基于上述問題的思考,在對當(dāng)前的汽車香水包裝容器設(shè)計(jì)存在同質(zhì)化、品牌效應(yīng)薄弱、地域性模糊等現(xiàn)狀的理性思考基礎(chǔ)上,以汽車香水的個(gè)性化、情感化包裝容器設(shè)計(jì)的思維、觀念及形式為案例。通過具體的設(shè)計(jì)方案的構(gòu)思以及設(shè)計(jì)方法的分析說明,來針對汽車香水這一產(chǎn)品的包裝容器設(shè)計(jì)提出自己的設(shè)想。同時(shí),以該包裝產(chǎn)品樣式設(shè)計(jì)方式為線索,對現(xiàn)代產(chǎn)品包裝設(shè)計(jì)的創(chuàng)新角度及文化發(fā)展方向提出合理化建議。以此通過實(shí)際案例的分析來達(dá)到設(shè)計(jì)研究的目的。
[Abstract]:With the rapid economic development of our country, the people's material living standard has been greatly improved.Family cars gradually replaced bicycles, motorcycles and other means of transportation became a necessity for family life, and thus further developed the car market.With the increase of the number of domestic cars, the pattern of automobile consumption and its supporting services has gradually become a new module of the economic growth of our country, which has also brought the development opportunity of the automobile perfume industry.Traditional car perfume packaging container design has not been able to meet the needs of car owners, creative and interesting personalized automotive perfume packaging containers are becoming popular.Today's packaging containers, in addition to basic functions, are also given some new personalized connotations.The individualized packaging container pays attention to the communication of the inner environment of the car and the inner spirit of the owner, which is closer to the individualized demand of the owner, and can strengthen the brand to promote the sales.Therefore, the personalized packaging container in the future has a great space for development.Individualized design can be distinguished by innovation in decoration, structure or material at first. Through bold attempt and experiential design, people's sense of touch, smell, hearing and other sensory systems can be fully mobilized.Narrow the distance between products and consumers.Secondly, the injection of cultural elements also highlights the packaging personality of a clear spring, contains a profound cultural connotation of the packaging container is alive and alive.Furthermore, the individualized design of automobile perfume packaging container should accord with the concept of sustainable development, emphasize green environmental protection, and make people more close to nature in the process of consumption.This paper is based on the thinking of the above problems, on the basis of the rational thinking of the present situation of the automobile perfume packaging container design, such as homogeneity, weak brand effect, regional ambiguity, and so on, on the basis of the individuation of automobile perfume,Emotional packaging container design thinking, ideas and forms for the case.Through the conception of the concrete design scheme and the analysis of the design method, the author puts forward his own idea for the packaging container design of the automobile perfume product.At the same time, taking the style design of the packaging product as the clue, the paper puts forward some reasonable suggestions on the innovation angle and cultural development direction of the modern product packaging design.Through the actual case analysis to achieve the purpose of design research.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：TQ658.1;TB482

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本文編號：1752230