本文選題：山東新泰蓮花山　切入點：佛教文化　出處：《西安工程大學》2014年碩士論文　論文類型：學位論文

【摘要】：從游客的角度講，購買紀念品是他們旅游活動中不可缺少的一項重要內(nèi)容，可以以此滿足他們的某些物質(zhì)和精神方面的需求。從旅游景區(qū)的角度講，紀念品能給景區(qū)帶來經(jīng)濟效益，還能宣傳景區(qū)的旅游文化，對整個旅游業(yè)的發(fā)展都有一定的促進作用。因此紀念品的開發(fā)設計越來越受到當今社會的重視。 每個旅游景區(qū)都有它特有的旅游文化，山東新泰蓮花山旅游景區(qū)是新泰市旅游局近年來以“蓮花世界”為主題開發(fā)的佛教文化旅游勝地，它的發(fā)展速度可以說是突飛猛進，但目前在佛教文化旅游紀念品的開發(fā)方面卻是一個薄弱環(huán)節(jié)。因此，本課題以此作為出發(fā)點對佛教文化旅游紀念品進行探索性的研究，試圖找出適合蓮花山佛教文化旅游紀念品的產(chǎn)品造型設計方法，為其開發(fā)設計提供具有現(xiàn)實意義的指導方案。 筆者以基礎學科和相關學科的理論知識為指導，通過實地考察和市場調(diào)研，并且借鑒國內(nèi)外同類的成功設計案例，總結(jié)分析得出目前山東新泰蓮花山佛教文化旅游紀念品發(fā)展存在的一系列問題歸根結(jié)底是由紀念品缺乏獨創(chuàng)性和文化內(nèi)涵這兩個原因所引起，應當被看作影響其發(fā)展的重點問題。因此，本課題便以這兩個重點問題的解決作為主要研究任務。在具體工作方面，首先研究佛教文化旅游紀念品的概念、特點以及類別，國內(nèi)外佛教文化旅游紀念品的發(fā)展現(xiàn)狀，從中搜尋有用經(jīng)驗。接下來了解目前蓮花山旅游紀念品市場的發(fā)展現(xiàn)狀和市場需求，當今紀念品的發(fā)展趨勢，理清開發(fā)設計的思路。最后以滿足市場需求為要求，以具有獨創(chuàng)性為標準，以藝術(shù)性的表達為方法，以以人為本和可持續(xù)科學發(fā)展觀為指導，制定一套具有參考、指導價值的設計方案，方案中包含紀念品的造型方法、產(chǎn)品用材以及顏色搭配三部分內(nèi)容。 通過本課題的開發(fā)設計研究，成功的解決了影響蓮花山佛教文化旅游紀念品發(fā)展的兩個重點問題，希望以此為蓮花山景區(qū)旅游文化的宣傳和經(jīng)濟發(fā)展起到一些促進作用，也希望能為今后同類課題的研究工作提供一些有用的幫助，，這就是本課題研究工作的最終目的。
[Abstract]:From the perspective of tourists, the purchase of souvenirs is an indispensable part of their tourism activities, which can be used to meet some of their material and spiritual needs. Souvenirs can bring economic benefits to scenic spots, can also propagate the tourist culture of scenic spots, and promote the development of the whole tourism industry to a certain extent, so the development and design of souvenirs are paid more and more attention to today's society. Each scenic spot has its own unique tourist culture. The Shandong Xintai Lianhua Mountain tourist area is a Buddhist cultural tourist resort developed by the Xintai City Tourism Bureau in recent years under the theme of "Lotus World." its development rate can be said to be advancing by leaps and bounds. At present, however, the development of Buddhist cultural tourism souvenirs is a weak link. Therefore, this subject takes this as a starting point to conduct exploratory research on Buddhist cultural tourist souvenirs. This paper attempts to find out the product modeling design method suitable for Lianhuashan Buddhist cultural tourist souvenirs and to provide a practical guiding scheme for its development and design. Under the guidance of the theoretical knowledge of basic and related disciplines, through field investigation and market research, the author also draws lessons from similar successful design cases at home and abroad. Summing up and analyzing, a series of problems existing in the development of Buddhist cultural tourism souvenirs in Xintai Lianhua Mountain of Shandong Province are, in the final analysis, caused by the lack of originality and cultural connotation of souvenirs. Therefore, the solution of these two key problems is the main research task. In the specific work, the concept, characteristics and categories of Buddhist cultural tourism souvenirs are studied first. The present situation of Buddhist cultural tourism souvenirs at home and abroad, and search for useful experience. Next, understand the current situation and market demand of Lianhua Mountain tourist souvenirs market, and the development trend of today's souvenirs. Finally, to meet the needs of the market, take originality as the standard, take the artistic expression as the method, take the people-oriented and sustainable scientific development concept as the guidance, and make a set of reference. The design scheme of guiding value includes three parts: the modeling method of souvenirs, the material of products and the collocation of colors. Through the research on the development and design of this subject, it has successfully solved the two key problems that affect the development of Buddhist cultural tourism souvenirs in Lianhua Mountain, hoping to promote the promotion and economic development of the tourist culture in Lianhua Mountain scenic spot. It also hopes to provide some useful help for the research of similar topics in the future, which is the ultimate purpose of this research work.
【學位授予單位】：西安工程大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TB472

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