發(fā)布時間：2018-02-08 19:27

  本文關鍵詞： 航拍 全景攝影 移動互聯(lián)網　出處：《浙江大學》2017年碩士論文　論文類型：學位論文

【摘要】：移動互聯(lián)網時代,是機遇,亦是挑戰(zhàn)。一場媒體業(yè)界的技術革命正在給新媒體和傳統(tǒng)媒體重新洗牌。攝影新技術在移動互聯(lián)時代異軍突起,正在改變著目前的媒體生態(tài),也給傳統(tǒng)媒體帶來全新的發(fā)展空間。本文例舉了航拍、全景攝影、水下攝影、運動攝影等攝影新技術,分析這些攝影新技術在傳統(tǒng)媒體中的傳播與運用探索分析傳統(tǒng)媒體在移動互聯(lián)網時代的優(yōu)勢,同時,也指出了其潛在的風險,趨利避害,論證攝影新技術對傳統(tǒng)媒體轉型升級具有巨大的推動作用,并針對攝影新技術在發(fā)展過程中暴露出的問題予以揭示,并提出相應的解決對策,從攝影新技術在實踐發(fā)展中總結新的理論成果,并指導實踐。本文以常州報業(yè)視覺設計中心成功轉型案例為例,結合自身工作實踐,討論攝影新技術在傳統(tǒng)媒體中的運用。例舉一線新聞采編案例,闡釋攝影新技術運用的廣泛性與必要性;例舉相關廣告投放案例,論證攝影新技術在報業(yè)廣告創(chuàng)收中發(fā)揮的重要作用。指出攝影新技術在實踐運用過程中存在的制度性問題、技術性問題和倫理性問題,趨利避害,探究解決方案。全文主要分為6個部分,分別是:第一部分,緒論:分析本文研究背景與目的,闡釋現狀與趨勢。第二部分,攝影新技術概述,厘清航拍新技術、全景攝影、水下攝影的概念以及彼此間的關系。第三部分,以常州報業(yè)轉型為例,闡釋攝影新技術對傳統(tǒng)紙媒的促進作用。從新聞報道與廣告增收兩個方面,全面分析攝影新技術在報網融合與報業(yè)轉型中發(fā)揮的積極作用。第四部分,結合實踐運用,指出攝影新技術在應用中所要規(guī)避的風險。第五部分,攝影新技術在實踐運用中面臨著橫向與縱向的挑戰(zhàn),指出存在的問題。第六部分,提出優(yōu)化對策,實現攝影新技術在傳統(tǒng)媒體中又好又快發(fā)展。
[Abstract]:In the age of mobile Internet, it is both an opportunity and a challenge. A technological revolution in the media industry is reshuffling new media and traditional media. New photography technology is emerging in the era of mobile networking and is changing the current media ecology. It also brings new development space to traditional media. This paper gives examples of new photography techniques, such as aerial photography, panoramic photography, underwater photography, motion photography, etc. This paper analyzes the spread and application of these new photography technologies in traditional media and analyzes the advantages of traditional media in the era of mobile Internet. At the same time, it also points out its potential risks, seeking advantages and avoiding disadvantages. It is demonstrated that the new photography technology has a great role in promoting the transformation and upgrading of the traditional media, and the problems exposed in the process of development of the new photography technology are revealed, and the corresponding solutions are put forward. In this paper, the successful transformation case of Changzhou newspaper visual design center is taken as an example, combining with its own work practice, the author summarizes the new theoretical results from the development of the new photography technology in practice, and guides the practice. Discussing the application of new photography technology in traditional media, giving examples of front-line news collection and editing, explaining the extensiveness and necessity of the application of new photography technology, giving examples of relevant advertising cases, This paper demonstrates the important role of the new photography technology in the newspaper advertising revenue generation, and points out the institutional problems, technical problems and ethical problems in the practical application of the new photography technology, so as to seek advantages and avoid disadvantages. The thesis is divided into six parts: the first part, the introduction: the analysis of the background and purpose of this paper, the interpretation of the current situation and trend. The second part, the overview of new photography technology, clarify the new aerial photography technology, panoramic photography, The concept of underwater photography and the relationship between them. The third part, taking Changzhou newspaper industry as an example, explains the role of new photography technology in promoting traditional print media. This paper comprehensively analyzes the positive role of new photography technology in the integration of newspaper and network and the transformation of newspaper industry. Part 4th, combined with practical application, points out the risks to be avoided in the application of new photography technology. Part 5th, The new photography technology is facing the horizontal and vertical challenges in practice. The paper points out the existing problems. 6th, and puts forward the optimization countermeasures to realize the new photography technology in the traditional media to develop well and quickly.
【學位授予單位】：浙江大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J419.1;TB86

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本文編號：1496088