本文關(guān)鍵詞： 醴陵釉下五彩瓷 酒容器 包裝設(shè)計(jì) 標(biāo)準(zhǔn)化　出處：《湖南工業(yè)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：陶瓷藝術(shù)在中國歷史的各個(gè)時(shí)期都取得了非凡的成就,為后世留下了許多珍貴的藝術(shù)瑰寶。誕生于湘東醴陵的“釉下五彩瓷”堪稱我國近現(xiàn)代陶瓷藝術(shù)寶庫中的一朵奇葩。陶瓷材質(zhì)作為中國酒文化的完美物質(zhì)載體同樣有著其醇厚綿長的文化積淀,而酒容器又成為陶瓷藝術(shù)推廣與發(fā)展的優(yōu)質(zhì)平臺(tái)。論文通過對已有資料和研究成果的收集、歸納和分析,綜合運(yùn)用文獻(xiàn)法、比較研究法、調(diào)查法和個(gè)案研究法,并結(jié)合設(shè)計(jì)學(xué)、造型美學(xué)等學(xué)科的方法對醴陵釉下五彩陶瓷酒容器及包裝設(shè)計(jì)進(jìn)行研究。首先對醴陵制瓷的歷史進(jìn)行溯源,詳細(xì)介紹醴陵創(chuàng)燒的“釉下五彩”的初始與發(fā)展;其次對陶瓷類酒容器的瓶口設(shè)計(jì)與質(zhì)量要求做了系統(tǒng)的梳理,以及傳統(tǒng)陶瓷品種在新的科學(xué)技術(shù)的支持下,能盡可能地形成規(guī)模化、標(biāo)準(zhǔn)化和智能化生產(chǎn);第三是對醴陵釉下五彩陶瓷酒容器造型的深入探討,分析其造型類別與造型設(shè)計(jì)法則,試圖尋找到適應(yīng)現(xiàn)代人們視覺審美需求的造型規(guī)律;最后,探討現(xiàn)代包裝材料與包裝內(nèi)容的關(guān)系,以及現(xiàn)代包裝設(shè)計(jì)推崇的理念與原則,提出適合醴陵釉下五彩瓷酒包裝的設(shè)計(jì)方法。以湖南醴陵“釉下五彩陶瓷”作為中高端白酒容器的載體,是因?yàn)轷妨戤?dāng)?shù)厣a(chǎn)的陶瓷酒瓶在行業(yè)中占有較大的市場份額,加之醴陵也面臨著其他陶瓷產(chǎn)區(qū)所面臨的共同問題,這就是缺乏核心競爭力與品牌意識。而白酒企業(yè)的成功同樣需依靠其品牌塑造與推廣的能力,尤其在中高端白酒品牌的塑造過程中,借助酒容器的材質(zhì)與造型設(shè)計(jì)的突破創(chuàng)新往往能起到立竿見影的效果。
[Abstract]:Ceramic art has made remarkable achievements in every period of Chinese history. Many precious art treasures have been left behind for later generations. Born in Liling, Xiangdong, there are five colors under the glaze. Ceramic material as the perfect material carrier of Chinese wine culture also has its mellow and long cultural accumulation. The wine container has become a high quality platform for the promotion and development of ceramic art. Through the collection, induction and analysis of existing materials and research results, comprehensive use of literature, comparative research, investigation and case study method. And combined with the design, modeling aesthetics and other disciplines of the Liling glaze of multicolored ceramic wine containers and packaging design. First of all, the history of Liling porcelain was traced back. This paper introduces in detail the initial and development of "five colors under glaze" created by Liling. Secondly, the bottle mouth design and quality requirements of ceramic wine containers are systematically combed, and the traditional ceramic varieties, supported by new science and technology, can be produced on a large scale, standardized and intelligentized as possible. The third is to deeply discuss the shape of Liling's five-color ceramic wine container under glaze, analyze its styling category and modeling design rule, and try to find out the modeling law to meet the needs of modern people's visual aesthetics. Finally, the paper discusses the relationship between modern packaging materials and packaging content, as well as the concept and principle of modern packaging design. This paper puts forward a design method suitable for the packaging of Liling under-glazed five-colored porcelain wine. Liling, Hunan Province, is used as the carrier of medium and high-end liquor containers. It is because the ceramic wine bottles produced in Liling have a large market share in the industry, and Liling also faces the common problems faced by other ceramic producing areas. This is the lack of core competitiveness and brand awareness. The success of liquor enterprises also depends on their ability to shape and promote the brand, especially in the middle and high-end liquor brand shaping process. With the help of the wine container material and shape design breakthrough innovation can often play an immediate effect.
【學(xué)位授予單位】：湖南工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J527;TB482

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