國(guó)際化帶來跨國(guó)公司的蓬勃發(fā)展,不斷發(fā)展的國(guó)際業(yè)務(wù)也引發(fā)了跨文化管理研究的需求,大量跨國(guó)企業(yè)面臨著跨文化管理的沖突,急迫需要企業(yè)解決跨文化管理中存在的問題。許多學(xué)者也意識(shí)到西方和亞洲市場(chǎng)的市場(chǎng)管理問題。然而,東南亞地區(qū)急劇發(fā)展的國(guó)際化業(yè)務(wù),需要業(yè)界對(duì)其跨文化管理進(jìn)行進(jìn)一步探索。近年來,國(guó)內(nèi)外對(duì)印尼食品零售市場(chǎng)進(jìn)行了大量的跨文化研究。本文對(duì)家樂福巴厘分公司的跨文化管理問題進(jìn)行了研究。有調(diào)查顯示,巴厘島零售業(yè)態(tài)是印度尼西亞最成功和最受歡迎的零售業(yè)態(tài)之一,因此,以該地區(qū)零售業(yè)態(tài)企業(yè)為案例進(jìn)行分析研究,具有一定的代表性,本研究的結(jié)果也具有一定的推廣意義。本文通過對(duì)巴厘家樂福超市管理實(shí)踐的分析,找出影響家樂福超市管理的文化差異,它關(guān)注的是文化價(jià)值如何影響管理實(shí)踐和員工態(tài)度的問題。本研究的主要目的是分析巴厘家樂福超市的跨文化管理狀況,調(diào)查巴厘和法國(guó)員工的文化價(jià)值,找出跨文化管理問題的原因。獲得的知識(shí),在復(fù)雜的理論背景下,將指導(dǎo)管理需要的建議清單,以改善跨文化交流和企業(yè)管理合作。本文的研究過程是基于定量分析和定性分析的基礎(chǔ)上,同時(shí)進(jìn)行理論分析為研究方法完成的。采用定量研究的方法,對(duì)在巴厘家樂福超市工作... 

【文章來源】：華東交通大學(xué)江西省

【文章頁(yè)數(shù)】：131 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
List of Abbreviations
Chapter 1 Introduction
    1.1 Research Background
    1.2 Literature review
    1.3 Research problems and questions
    1.4 Research aims and objectives
    1.5 Research tasks
    1.6 Significance of the study
    1.7 Limitations
Chapter 2 Theory analysis
    2.1 Culture overview
    2.2 Defining Management
    2.3 Human resource management
    2.4 Cross-cultural management concept
    2.5 Cross-cultural management historical development
    2.6 Cross-cultural human resource management
    2.7 Cross-cultural management conflicts
    2.8 Cross-cultural management conflict regulation
    2.9 Hofstede’s cultural dimensions theory
        2.9.1 Power Distance Index:
        2.9.2 Individualism （IDV）
        2.9.3 Masculinity （MAS）
        2.9.4 Uncertainty Avoidance Index （UAI）
        2.9.5 Long-Term Orientation （LTO）
    2.10 Theoretical analysis of Indonesian and French cultural differences consequences
        2.10.1 Indonesia and France PDI
        2.10.2 Indonesia and France IDV
        2.10.3 Indonesia and France MAS
        2.10.4 Indonesia and France UAI
        2.10.5 Indonesia and France LTO
Chapter 3 Carrefour’s case study
    3.1 Case company introduction
    3.2 Carrefour’s Organizational Structure
    3.3 Carrefour’s Management
    3.4 Carrefour's strategy in International business
    3.5 Carrefour expansion to Indonesia
Chapter 4 Methodology
    4.1 Research Validity and Reliability
    4.2 Research Design and approach
    4.3 Population and sample size
    4.4 Sampling Technique
    4.5 Data Collection Instruments
    4.6 Data Collection Procedure
    4.7 Data analysis
Chapter 5 Findings
    5.1 Quantitative research
        5.1.1 Balinese Carrefour company’s PDI
        5.1.2 Balinese Carrefour company’s IDV
        5.1.3 Balinese Carrefour company’s MAS
        5.1.4 Balinese Carrefour company’s UAI
        5.1.5 Balinese Carrefour company’s LTO
    5.2 Qualitative research
        5.2.1 Interview content
        5.2.2 The interview findings
Chapter 6 Discussions, Recommendations and Conclusions
    6.1 Discussions of the main cross-cultural problems of Balinese Carrefour
        6.1.1 PDI cross-cultural management conflict
        6.1.2 MAS cross-cultural management conflict
        6.1.3 UAI cross-cultural management problem
    6.2 Recommendations
        6.2.1 General recommendations
        6.2.2 Recommendations for solving the PDI problems
        6.2.3 Recommendations for solving the MAS problems
        6.2.4 Recommendations for solving the UAI problems
    6.3 Conclusions
Chapter 7 References
Appendix
    1.Questionnaire survey:Values Survey Module 2013 Questionnaire , designed by GeertHofstede and Michael Minkov
    2.Dimension data matrix



本文編號(hào)：3150149