【摘要】：眾包作為一種新的開放式創(chuàng)新模式,正日益受到人們的關注。為了探討用戶參與行為影響因素之間的作用關系以及關鍵因素,本文通過文獻研究法,總結歸納了發(fā)包方、眾包平臺、接包方三個維度下影響用戶參與眾包的14種因素,并在專家打分的基礎上,運用了模糊集理論和決策實驗室分析法揭示了各影響因素之間的綜合影響程度,以及影響因素的中心度和原因度。分析發(fā)現(xiàn)賞金數(shù)額、任務難易程度以及項目規(guī)模是影響用戶參與眾包的主要因素,最后根據(jù)分析結果提出了促進用戶參與眾包的建議。
[Abstract]:As a new open innovation mode, crowdsourcing is getting more and more attention. In order to explore the influence factors of user participation behavior and the key factors, this paper summarizes 14 factors that affect user participation in crowdsourcing under three dimensions, namely, the supplier, the crowdsourcing platform and the contractor, through literature research. On the basis of expert scoring, fuzzy set theory and decision laboratory analysis are used to reveal the comprehensive influence degree, the centrality and cause degree of the influencing factors. It is found that the amount of reward, task difficulty and project size are the main factors influencing user participation in crowdsourcing. Finally, according to the analysis results, some suggestions to promote user participation in crowdsourcing are put forward.
【作者單位】： 華中師范大學信息管理學院;
【基金】：國家自然科學基金項目(71471074;71071068) 中央高校自主創(chuàng)新計劃資助項目(CCNU11A02020)
【分類號】：C93

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本文編號：2223757