本文選題：有聲思維法　切入點：思維語言化　出處：《管理學報》2011年11期

【摘要】：數(shù)據(jù)的可靠性是保證研究有效性的重要環(huán)節(jié),為了克服訪談法、問卷調查法在收集數(shù)據(jù)時的缺陷,專家提出了一種有效的數(shù)據(jù)收集方法———有聲思維法。將有聲思維法與訪談法、問卷調查法進行比較發(fā)現(xiàn),訪談法中被試的歸因偏見,問卷調查法中的社會稱許性以及對問題的反思和記憶偏差,都會降低數(shù)據(jù)的有效性;而有聲思維法在解決典型問題的過程中,通過被試思維的語言化,能夠得到更為真實、有效的數(shù)據(jù)。該方法使研究結果更為精確,并能導致新的發(fā)現(xiàn),對管理研究是一種可借鑒的、有效的數(shù)據(jù)收集方法。
[Abstract]:The reliability of the data is an important link to ensure the validity of the research. In order to overcome the shortcomings of the interview method and the questionnaire method in collecting the data, the experts put forward an effective data collection method-sound thinking method, which combines the audible thinking method with the interview method. Compared with the questionnaire, the attribution bias of the subjects in the interview method, the social approval in the questionnaire survey method, the reflection on the problem and the deviation of the memory will all reduce the validity of the data. In the process of solving typical problems, the sound thinking method can get more real and effective data through the linguization of the subjects' thinking. This method can make the research results more accurate and lead to new discoveries. It is an effective data collection method for management research.
【作者單位】： 中南大學商學院;
【基金】：國家自然科學基金資助項目(70772041)
【分類號】：C931
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本文編號：1659352