本文關鍵詞： 戰(zhàn)略管理 管理咨詢 差異化戰(zhàn)略 戰(zhàn)略聯(lián)盟戰(zhàn)略 品牌戰(zhàn)略　出處：《湘潭大學》2009年碩士論文　論文類型：學位論文

【摘要】： 在全球經(jīng)濟一體化、科技飛速發(fā)展、競爭日益激烈的趨勢下,企業(yè)面臨著越來越多的挑戰(zhàn)與沖擊,顧客需求瞬息萬變,技術創(chuàng)新與進步不斷加速,企業(yè)所執(zhí)行戰(zhàn)略的有效期在縮短。企業(yè)不得不從整體上對自身的行為進行評估,不斷地在戰(zhàn)略的高度上調整企業(yè)的目標和行為,從戰(zhàn)略層面謀劃和管理企業(yè)的未來在許多企業(yè)不僅成為可能,也成為現(xiàn)實中迫切需要做出的選擇。咨詢業(yè)在中國是一個朝陽產(chǎn)業(yè),也是一個知識密集型行業(yè),在某種程度上甚至代表了一個國家或地區(qū)經(jīng)濟的發(fā)達程度。隨著市場競爭的加劇、人們觀念的轉變,人們對咨詢行業(yè)尤其是管理咨詢業(yè)的關注越來越多,這給管理咨詢企業(yè)帶來了空前的發(fā)展機遇,同時也引發(fā)更加激烈的市場競爭。 本文介紹了國際國內(nèi)咨詢行業(yè)的基本情況,包括管理咨詢產(chǎn)業(yè)的發(fā)展史、管理咨詢企業(yè)的基本情況描述、管理咨詢企業(yè)的內(nèi)部運行情況、管理咨詢產(chǎn)業(yè)的外部環(huán)境分析、管理咨詢業(yè)的五種競爭力量模型、以及管理咨詢產(chǎn)業(yè)的發(fā)展趨勢等。 本文以長沙藍海管理咨詢公司為研究背景,從所處地區(qū)的宏觀經(jīng)濟環(huán)境、市場狀況兩個主要方面對其外部環(huán)境進行分析,從公司市場營銷狀況、咨詢業(yè)務技術狀況和人力資源狀況因素對其內(nèi)部環(huán)境進行分析,并歸納出影響公司發(fā)展壯大的關鍵成功因素。同時根據(jù)公司的戰(zhàn)略目標,對長沙藍海管理咨詢公司的發(fā)展戰(zhàn)略進行了較為全面、詳細的研究,明確提出長沙藍海管理咨詢公司的發(fā)展戰(zhàn)略應是重點集中戰(zhàn)略、品牌戰(zhàn)略和戰(zhàn)略聯(lián)盟戰(zhàn)略。并提出了相應的戰(zhàn)略實施措施,從公司核心競爭力的構建和公司企業(yè)文化的構建方面著手推動公司戰(zhàn)略的實現(xiàn)。 本文針對長沙藍海管理咨詢公司發(fā)展戰(zhàn)略的制定進行了實證分析和研究,研究成果不僅對長沙藍海管理咨詢公司具有實用價值,同時對同行的其他企業(yè)也具有一定的借鑒意義。
[Abstract]:In the global economic integration, rapid development of science and technology, increasingly fierce competition, enterprises are facing more and more challenges and shocks, customer demand is changing rapidly, technological innovation and progress is accelerating. The period of validity of the strategy is shortened. Enterprises have to evaluate their own behavior and constantly adjust their objectives and behaviors in the strategic height. Planning and managing the future of enterprises from the strategic level is not only possible in many enterprises, but also an urgent need to make choices in reality. Consulting industry is a sunrise industry in China, but also a knowledge-intensive industry. To some extent, it even represents the degree of economic development of a country or region. With the intensification of market competition and the change of people's concept, people pay more and more attention to the consulting industry, especially to the management consulting industry. This brings unprecedented development opportunities to management consulting enterprises, but also leads to more fierce market competition. This paper introduces the basic situation of international and domestic consulting industry, including the history of management consulting industry, the basic description of management consulting enterprises, and the internal operation of management consulting enterprises. The analysis of external environment of management consulting industry, the five competitive power models of management consulting industry, and the development trend of management consulting industry. This paper takes Changsha Blue Sea Management Consulting Company as the research background, from the macroeconomic environment of the region, the market situation of two main aspects of its external environment analysis, from the company's marketing situation. The technical status of consulting business and human resource situation factors to analyze its internal environment, and summed up the key success factors affecting the development and growth of the company. At the same time, according to the company's strategic objectives. The development strategy of Changsha Blue Sea Management Consulting Company is studied comprehensively and in detail, and the development strategy of Changsha Blue Sea Management Consulting Company should be focused on. Brand strategy and strategic alliance strategy, and put forward the corresponding strategy implementation measures, from the core competitiveness of the company and the construction of corporate culture to promote the realization of corporate strategy. This paper makes an empirical analysis and research on the development strategy of Changsha Blue Sea Management Consulting Company. The research results are not only of practical value to Changsha Blue Sea Management Consulting Company. At the same time, other enterprises of the same trade also have certain reference significance.
【學位授予單位】：湘潭大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F272;C932

【引證文獻】

相關碩士學位論文 前2條

1 馬彥;淘寶聯(lián)盟網(wǎng)絡廣告交易平臺競爭戰(zhàn)略研究[D];沈陽理工大學;2011年

2 李兵;華夏銀行北京地區(qū)市場戰(zhàn)略研究[D];廣西大學;2011年

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本文編號：1458586