【摘要】：互聯(lián)網(wǎng)的快速發(fā)展,給社會傳播學(xué)帶來了巨大影響,傳播學(xué)的發(fā)展對中國的各個行業(yè)都起到了積極的促進(jìn)作用,也給園林的發(fā)展帶來了新的契機(jī)。網(wǎng)絡(luò)傳播已經(jīng)成為影響中國園林行業(yè)發(fā)展的重要因素,是中國園林文化對外宣傳的一個重要窗口。本文以網(wǎng)絡(luò)傳播與園林發(fā)展為研究對象,采取了客觀實(shí)施的方法對其進(jìn)行研究。研究可得網(wǎng)絡(luò)傳播對園林發(fā)展起到了巨大的促進(jìn)作用：(1)促進(jìn)了中國園林的推廣,增強(qiáng)了群眾的參與性(2)為中國園林向國際發(fā)展提供了契機(jī)(3)加快了園林產(chǎn)業(yè)的發(fā)展。 論文還深刻的闡述了網(wǎng)絡(luò)傳播的特性即真實(shí)性、選擇性、廣泛性、持久性、開放互動性與園林發(fā)展的關(guān)系,通過對這些的思考,了解了園林發(fā)展過程中的一些阻礙因素和發(fā)展引導(dǎo)因素,對于園林發(fā)展學(xué)科的問題也有了一個更全面的答案。接著充分的討論了網(wǎng)絡(luò)傳播的不同概念和網(wǎng)絡(luò)傳播平臺對園林發(fā)展的影響。網(wǎng)絡(luò)的傳播和社會的宣傳,對園林行業(yè)產(chǎn)生的輿論影響力,社會影響力,對園林行業(yè)的全面發(fā)展起到推波助瀾的效果。從當(dāng)前來看,網(wǎng)絡(luò)傳播在園林發(fā)展上的應(yīng)用還處于一個起步階段,給園林的發(fā)展帶來了一些負(fù)面影響：導(dǎo)致了中國傳統(tǒng)的中斷；外來沖擊使得中國目前的景觀設(shè)計(jì)變得面目全非；給市場帶來了專注利益運(yùn)作的負(fù)面影響。但是,網(wǎng)絡(luò)的廣泛傳播給中國園林發(fā)展帶來諸多困境的同時,也帶來新的契機(jī)：文化碰撞；開放社會；公眾參與；先進(jìn)技術(shù)；廣闊市場。結(jié)合這些現(xiàn)狀困境與巨大機(jī)遇,我們明確了園林發(fā)展的主體方向：繼承與發(fā)展傳統(tǒng)；融入外來文化；積極創(chuàng)新。 網(wǎng)絡(luò)傳播是現(xiàn)在人們生活中信息獲取的主要通道,對于園林發(fā)展也是如此,園林的發(fā)展是人們物質(zhì)水平與精神需求的重要體現(xiàn),網(wǎng)絡(luò)傳播與園林的有效結(jié)合,能夠保證園林在發(fā)展的過程中得到更多的人性化體現(xiàn)。本文將網(wǎng)絡(luò)傳播機(jī)能和園林發(fā)展緊緊的聯(lián)系在一起,通過深入的剖析它們在傳播和發(fā)展過程中的相互作用,來明確網(wǎng)絡(luò)傳播對園林發(fā)展的影響。從而利用網(wǎng)絡(luò)傳播這個新興的渠道,改變我們的生活環(huán)境,讓更多人性化的園林設(shè)計(jì)理念,在我們身邊得到實(shí)現(xiàn),為我們建設(shè)宜居的生活空間!
[Abstract]:The rapid development of Internet has brought great influence to social communication science. The development of communication science has played an active role in promoting all kinds of industries in China and has also brought new opportunities to the development of landscape architecture. Network communication has become an important factor affecting the development of Chinese garden industry and an important window for the publicity of Chinese garden culture. This article takes the network communication and the garden development as the research object, has adopted the objective implementation method to carry on the research to it. The study of network communication has played a great role in promoting the development of gardens: (1) promoting the promotion of Chinese gardens. Enhance the participation of the masses (2) provide opportunities for the international development of Chinese gardens (3) accelerate the development of garden industry. The paper also deeply expounds the characteristics of network communication, namely authenticity, selectivity, extensiveness, permanence, open interaction and the relationship between garden development, through thinking about these. Some obstacles and development guidance factors in the process of garden development are understood, and a more comprehensive answer to the question of landscape development discipline is also given. Then it fully discusses the different concepts of network communication and the influence of network communication platform on garden development. The dissemination of the network and the publicity of the society, the influence of public opinion and social influence on the garden industry, has played an important role in the overall development of the garden industry. From the current point of view, the application of network communication in the development of gardens is still in its infancy, which has brought some negative effects to the development of gardens: it has led to the interruption of Chinese tradition; The external impact has made the landscape design of China completely different, and has brought the negative influence to the market to focus on profit operation. However, the wide spread of the network has brought many difficulties to the development of Chinese gardens, as well as new opportunities: cultural collision; open society; public participation; advanced technology; and broad market. Combined with these difficulties and great opportunities, we make clear the main direction of landscape development: inheriting and developing tradition; integrating foreign culture; active innovation. Network communication is the main channel of obtaining information in people's life now, so is the development of garden. The development of garden is the important embodiment of people's material level and spiritual demand, and the effective combination of network communication and garden. Can ensure that the garden in the process of development to get more humanized embodiment. In this paper, the function of network communication and the development of gardens are closely linked together. Through in-depth analysis of their interaction in the process of communication and development, the influence of network communication on the development of gardens is clarified. Thus using the network to spread this new channel, change our living environment, let more humanized garden design concept, in our side to be realized, for us to build a livable living space!
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G206;TU986

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