本文選題：綠色建筑 + 演化博弈�。� 參考：《湖北大學(xué)》2014年碩士論文

【摘要】：能源與環(huán)境問題已成為威脅人類生存的主要問題之一。按照人口資源環(huán)境相均衡、經(jīng)濟(jì)社會(huì)生態(tài)效益相統(tǒng)一的原則,優(yōu)化國土空間開放格局,促進(jìn)資源的全面節(jié)約和有效利用,才能有效推動(dòng)生態(tài)文明建設(shè)和促進(jìn)可持續(xù)發(fā)展理念的推廣。綠色建筑作為房地產(chǎn)行業(yè)內(nèi)的新生事物,順應(yīng)國家節(jié)能減排的發(fā)展方向,是實(shí)現(xiàn)經(jīng)濟(jì)轉(zhuǎn)型的重要發(fā)展動(dòng)力,對我國節(jié)約資源與環(huán)境保護(hù)起著重要的影響作用。然而,我國綠色建筑市場仍發(fā)展處于初期階段,面臨各種復(fù)雜的問題：相關(guān)法律法規(guī)仍然有待健全,消費(fèi)者對于綠色建筑的認(rèn)識(shí)不足,高額的成本導(dǎo)致開發(fā)商缺乏開發(fā)動(dòng)力,綠色建筑的市場推廣面臨重重阻力,推廣效果并不樂觀。 針對這一問題,本文在充分對比研究國內(nèi)外相關(guān)文獻(xiàn)的基礎(chǔ)上,立足于我國綠色建筑市場的發(fā)展現(xiàn)狀,分析綠色建筑市場的影響因素,運(yùn)用系統(tǒng)論、博弈論、定性分析與定量分析相結(jié)合的手段深入研究房地產(chǎn)市場推廣過程中各階段的關(guān)鍵影響因素。通過對房地產(chǎn)市場上三大主體(政府、開發(fā)商、消費(fèi)者)的動(dòng)態(tài)演化博弈分析,得出在市場推廣的各級(jí)階段的最優(yōu)引導(dǎo)策略,為政府建立以市場手段為主、行政命令為輔的綠色建筑市場發(fā)展機(jī)制提供可行的依據(jù)與建議。 本研究的主要工作內(nèi)容包括： (一)界定了綠色建筑的基本內(nèi)涵,對綠色建筑市場相關(guān)理論進(jìn)行研究,分析指出影響綠色建筑能否有效推廣的重要因素和目前市場發(fā)展存在的主要問題。(二)分析綠色建筑市場中三大主體的影響因素和市場發(fā)展面臨的障礙。(三)通過建立動(dòng)態(tài)演化博弈模型,分析博弈穩(wěn)定均衡策略產(chǎn)生的條件,以此推斷相關(guān)因素對市場的影響及演化過程,并對市場未來進(jìn)行預(yù)測,分析政策在市場各個(gè)發(fā)展階段的實(shí)施效果。(四)結(jié)合我國綠色建筑市場發(fā)展現(xiàn)狀,綜合國外對綠色建筑市場的推廣手段與措施,提出一些探索性的建議,為政府有效推廣與完善綠色建筑市場提供政策依據(jù)。
[Abstract]:Energy and environment problems have become one of the main problems threatening human survival. In accordance with the principle of balanced population, resources and environment, and the unity of economic, social and ecological benefits, the opening pattern of land and space should be optimized so as to promote the overall conservation and effective utilization of resources, In order to effectively promote the construction of ecological civilization and promote the promotion of the concept of sustainable development. Green building, as a new thing in the real estate industry, conforms to the development direction of national energy saving and emission reduction, is an important driving force to realize the economic transformation, and plays an important role in the conservation of resources and environmental protection in China. However, the green building market in our country is still in its initial stage, and it faces various complicated problems: the relevant laws and regulations still need to be perfected, the consumers' understanding of green building is insufficient, and the high cost leads to the lack of development power of the developers. The market promotion of green building faces numerous resistance, promotion effect is not optimistic. In order to solve this problem, based on the comparative study of domestic and foreign literature, based on the current situation of green building market in China, this paper analyzes the influencing factors of green building market, and applies system theory and game theory. Qualitative analysis and quantitative analysis are combined to study the key factors in the process of real estate market promotion. By analyzing the dynamic evolution game of the three main bodies (government, developer, consumer) in the real estate market, the optimal guiding strategy at all levels of market promotion is obtained. The development mechanism of green building market supplemented by administrative order provides feasible basis and suggestion. The main contents of this study are as follows: (1) the basic connotation of green building is defined, and the relevant theories of green building market are studied. This paper points out the important factors influencing the effective promotion of green building and the main problems existing in the current market development. (2) analyze the influencing factors of the three main bodies in the green building market and the obstacles to the development of the market. (3) by establishing the dynamic evolutionary game model, the paper analyzes the conditions under which the stable equilibrium strategy of the game is produced, and infer the influence and evolution process of the relevant factors on the market, and predict the future of the market. Analyze the effect of policy implementation at all stages of market development. (4) combining the present situation of green building market in our country and synthesizing the means and measures of promoting green building market abroad, some exploratory suggestions are put forward to provide the policy basis for the government to promote and perfect the green building market effectively.
【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.92;F224.32

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