發(fā)布時(shí)間：2018-05-24 08:23

  本文選題：媒體立面 + 商業(yè)建筑��； 參考：《中央美術(shù)學(xué)院》2014年碩士論文

【摘要】：隨著城市經(jīng)濟(jì)的發(fā)展，媒體立面在城市建筑中所起的作用越來(lái)越為人們所重視。媒體立面通過(guò)聲光電等多種技術(shù)手段，使之產(chǎn)生超越原有建筑構(gòu)建的視覺(jué)形象，通過(guò)實(shí)現(xiàn)建筑的圖像化、信息化來(lái)構(gòu)建一種新的城市景觀。用于媒體立面的技術(shù)也在不斷的發(fā)展和創(chuàng)新，媒體立面已成為建筑設(shè)計(jì)、媒體技術(shù)、數(shù)碼控制、多媒體內(nèi)容、互動(dòng)技術(shù)等等諸多要素的融合和跨界，媒體立面的出現(xiàn)繁榮了建筑及城市文化。但目前對(duì)于媒體立面的具體的設(shè)計(jì)方案和技術(shù)方法的理論研究還是很少，特別是對(duì)于商業(yè)建筑中的媒體立面，以及LED照明顯示技術(shù)在商業(yè)建筑媒體立面的系統(tǒng)應(yīng)用研究與著述還非常少。 本文研究了大量國(guó)內(nèi)外著名的媒體立面案例，運(yùn)用圖片資料例證，借助一系列經(jīng)典的立面設(shè)計(jì)，剖析媒體立面設(shè)計(jì)與實(shí)現(xiàn)媒體立面技術(shù)之間的關(guān)系。分析總結(jié)了現(xiàn)有的媒體立面的設(shè)計(jì)理念，以及這些設(shè)計(jì)所使用的技術(shù)手段和方法，包括LED照明技術(shù)、控制技術(shù)、互動(dòng)式技術(shù)，總結(jié)出現(xiàn)有的媒體立面的設(shè)計(jì)規(guī)律，對(duì)現(xiàn)有的媒體立面的設(shè)計(jì)建立一個(gè)初步的評(píng)價(jià)體系，探索怎樣能夠把現(xiàn)有的高科技手段更好地運(yùn)用到當(dāng)代建筑媒體立面中，并提出自己的設(shè)計(jì)觀點(diǎn)和方法。另外通過(guò)分析知名品牌的商業(yè)綜合體的媒體立面的設(shè)計(jì)方案和技術(shù)，提出了當(dāng)今時(shí)代商業(yè)建筑和其外立面設(shè)計(jì)的發(fā)展要求，對(duì)以后商業(yè)建筑媒體立面的發(fā)展設(shè)計(jì)提供了思路和做法。 本文重點(diǎn)研究了筆者參與的媒體立面項(xiàng)目——K5武漢萬(wàn)達(dá)廣場(chǎng)大型商業(yè)建筑，對(duì)其媒體立面進(jìn)行深入剖析，分析燈光媒體的建筑化表達(dá)方案，闡述如何通過(guò)燈光與幕墻的有機(jī)結(jié)合，夜間雙層幕墻結(jié)構(gòu)，以及像素球燈工藝來(lái)增強(qiáng)建筑效果，在整體建筑表皮形成既有差異又有關(guān)聯(lián)的視覺(jué)表現(xiàn)統(tǒng)一體，傳達(dá)建筑豐富多彩的媒體表現(xiàn)。分析了DMX512協(xié)議燈光控制系統(tǒng)的方案和原理，通過(guò)這一先進(jìn)的控制系統(tǒng)，保證了復(fù)雜環(huán)境下燈光系統(tǒng)的可靠運(yùn)行以及灰階度的提高。對(duì)LED照明技術(shù)與立面設(shè)計(jì)各要素之間的關(guān)系進(jìn)行了詳細(xì)闡述，并對(duì)成本與立面效果進(jìn)行了分析。 對(duì)筆者的畢業(yè)設(shè)計(jì)項(xiàng)目——照明與數(shù)字化媒體界面教學(xué)實(shí)驗(yàn)平臺(tái)方案互動(dòng)媒體墻，進(jìn)行深入分析。對(duì)互動(dòng)媒體墻的屏幕設(shè)計(jì)，，屏幕成像效果，模塊化像素結(jié)構(gòu)，媒體控制系統(tǒng)及功能等方面進(jìn)行了系統(tǒng)分析。 通過(guò)以上內(nèi)容的研究分析，本文旨在歸納總結(jié)現(xiàn)有媒體立面的設(shè)計(jì)理念和實(shí)現(xiàn)媒體立面的技術(shù)方法，以及對(duì)建筑和城市經(jīng)濟(jì)發(fā)展的重要價(jià)值和意義，并提出對(duì)未來(lái)媒體立面，特別是商業(yè)建筑中的媒體立面的今后的一些發(fā)展趨勢(shì)和看法建議，比如媒體立面的功能媒體化，人與媒體立面的互動(dòng)化，以及物聯(lián)網(wǎng)在媒體立面的應(yīng)用。
[Abstract]:With the development of urban economy, people pay more and more attention to the role of media facade in urban architecture. The media facade produces the visual image beyond the original building by means of acoustic photoelectricity and other technical means, and constructs a new urban landscape by realizing the building image and information technology. The technology used in media facades is also developing and innovating. Media facades have become the fusion and cross-border of many elements, such as architectural design, media technology, digital control, multimedia content, interactive technology, and so on. The emergence of media facades has prospered architecture and urban culture. However, at present, there are few theoretical studies on specific design schemes and technical methods for media facades, especially for media facades in commercial buildings. And LED lighting display technology in commercial construction media facade system application research and writing is still very few. In this paper, a large number of famous cases of media facade at home and abroad are studied, and the relationship between media facade design and the realization of media facade technology is analyzed with the help of a series of classic facade design examples and a series of classic facade design examples. This paper analyzes and summarizes the existing design concepts of media facades, and the technical means and methods used in these designs, including LED lighting technology, control technology, interactive technology, and summarizes the design rules of some media facades. This paper establishes a preliminary evaluation system for the design of the existing media facade, explores how to better apply the existing high-tech means to the facade of contemporary architectural media, and puts forward its own design viewpoint and method. In addition, by analyzing the design scheme and technology of the media facade of the commercial complex of well-known brands, the paper puts forward the development requirements of the commercial building and its exterior facade design in the present era. After the development of commercial construction media facade design ideas and practices. This paper focuses on the media facade project K5 Wuhan Wanda Square large-scale commercial building, in-depth analysis of its media facade, analysis of the lighting media architectural expression scheme, This paper expounds how to enhance the effect of building through the organic combination of lighting and curtain wall, the structure of double curtain wall at night, and the technology of pixel ball lamp, so as to form a visual expression unity of both difference and correlation in the whole building skin. Convey the rich and colorful media performance of the building. This paper analyzes the scheme and principle of DMX512 protocol lighting control system. Through this advanced control system, the reliable operation of the lighting system and the improvement of gray scale are ensured in complex environment. The relationship between LED lighting technology and facade design elements is described in detail, and the cost and facade effect are analyzed. This paper deeply analyzes the interactive media wall of the project of lighting and digital media interface teaching experiment platform, which is the graduation project of the author. The screen design, screen imaging effect, modular pixel structure, media control system and function of interactive media wall are systematically analyzed. Through the research and analysis of the above contents, this paper aims to sum up the existing media facade design concept and the technical methods to realize the media facade, as well as the important value and significance to the construction and urban economic development, and to propose the future media facade. In particular, some development trends and suggestions of media facades in commercial buildings in the future, such as media facade function media, interaction between people and media facades, and the application of Internet of things in media facades.
【學(xué)位授予單位】：中央美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TU247

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