本文選題：重慶市　切入點：商業(yè)中心區(qū)媒體立面　出處：《重慶大學》2016年碩士論文　論文類型：學位論文

【摘要】：對于商業(yè)中心區(qū)媒體立面設計,國內外一些專家學者都進行過一定的研究與探索,但更多的是在設計者的思維下以傳統(tǒng)建筑學研究的視角出發(fā),以技術層面的定性研究為主,而真正能把研究要素量化,并做出針對于受眾行為模式以及心理滿意度的研究相對較少。本文的研究將對學術上這一部分研究內容進行探討與補充,更多地是結合商業(yè)中心區(qū)人群的行為模式分析以及探究人群對于媒體立面心理滿意度的影響因子。從而做到對商業(yè)中心區(qū)的媒體立面進行定性和定量結合的研究。本文選定重慶市的商業(yè)中心區(qū)媒體立面為研究對象,將調研地點選擇在重慶的三個核心商業(yè)中心區(qū)——解放碑商業(yè)中心區(qū),江北觀音橋商業(yè)中心區(qū)以及沙坪壩三峽廣場商業(yè)中心區(qū)。建立了一個相對全面的調查體系,并針對性的選取有代表性的媒體立面進行調查研究。通過參與觀察調研法,問卷統(tǒng)計調研以及走訪式調研相結合的方法,針對調研數(shù)據(jù)進行比較分析以及數(shù)理統(tǒng)計,最后分析得出重慶市商業(yè)中心區(qū)媒體立面的發(fā)展現(xiàn)狀,以及針對現(xiàn)狀問題及統(tǒng)計分析結果而制定出的商業(yè)中心區(qū)媒體立面的設計策略。本文主要由以下四部分構成:第一部分為緒論(文章第一章):界定本文的研究對象,闡述研究背景,確定研究目的,研究方法以及研究框架,由于在本文視角下的對于商業(yè)中心區(qū)媒體立面的研究在學界較少,筆者在研究現(xiàn)狀部分,更多的是研究關于行為心理,商業(yè)中心區(qū)以及媒體立面設計三方面的研究。第二部分為本文的基礎研究(第二章):在文章第二部分,筆者對商業(yè)中心區(qū)媒體立面的發(fā)展做了一個概述,并研究了與之相關的包括場所理論,環(huán)境行為學理論等在內的理論,以之作為指導,界定了基于行為心理分析的商業(yè)中心區(qū)媒體立面設計的內涵與要素。第三部分為調查研究部分(第三章、第四章):在這一部分中,筆者選取了以參與調查以及問卷調研為主要的調研方法。確定了三個商業(yè)中心區(qū)中的六個調研對象,建立了商業(yè)中心區(qū)媒體立面設計的影響因子體系并設計調查問卷,進行基于研究視角下的調查研究;在第四章的分析研究階段筆者對調研現(xiàn)狀,調研統(tǒng)計的數(shù)據(jù)進行了定性和定量的分析,由此得到與之對應的結論。第四部分(第五章)為策略部分:對調查分析結果進行了梳理,針對人群的行為模式,提出了以空間句法理論主導的設計策略,并提出設計原則;針對人群對于媒體立面的心理滿意度評價,得出各因子之間的相關性關系,進而提出商業(yè)中心區(qū)媒體立面的針對性設計策略。第五部分(第六章)為實踐部分:以2015年重慶江北觀音橋天街2號夜景照明設計項目為例,對上文研究成果加以運用,詳細論述其設計的方法與過程,并對該案例進行設計后分析,證實本文研究的有效性。
[Abstract]:Some experts and scholars at home and abroad have done some research and exploration on the media facade design of the central business district, but most of them are based on the traditional architectural research perspective and the qualitative research on the technical level in the designer's mind. However, the research elements can be quantified, and the research on the behavior pattern and psychological satisfaction of the audience is relatively few. The research in this paper will explore and supplement the academic content of this part of the research. It is more important to analyze the behavior pattern of the people in the central business district and to explore the influencing factors of the crowd's psychological satisfaction to the media facade, so as to make the qualitative and quantitative research on the media facade in the center of the business district. In this paper, the media facade in the central business district of Chongqing is selected as the research object, The research sites will be selected in the three core commercial centers of Chongqing-Jiefangbei Commercial Center, Jiangbei Guanyinqiao Commercial Center and Shapingba three Gorges Plaza Commercial Center. A relatively comprehensive investigation system has been established. The representative media facades are selected for investigation and research. Through the methods of participating in observation survey, questionnaire statistical investigation and visiting investigation, the comparative analysis and mathematical statistics of the survey data are carried out. Finally, the development status of the media facade in the central business district of Chongqing is analyzed. This paper is composed of four parts: the first part is the introduction (Chapter 1: define the research object of this paper. The background, purpose, method and framework of the research are described. Since the research on the media facade in the central business district is less in the academic world, the author is more concerned with the behavioral psychology in the current research part. The second part is the basic research of this paper (Chapter two: in the second part, the author makes an overview of the development of the media facade in the commercial center area. And the related theories, including the theory of place, the theory of environmental behavior and so on, are studied. This paper defines the connotation and elements of the media facade design in the central business district based on behavioral psychoanalysis. The third part is the part of investigation and research (Chapter 3, Chapter 4th: in this part, In this paper, the author chooses the method of participating in the investigation and questionnaire as the main research method, determines the six research objects in the three central business districts, establishes the influence factor system of the media facade design in the central business district and designs the questionnaire. The author carries on the investigation research based on the research angle, in the 4th chapter analysis research stage, the author carries on the qualitative and the quantitative analysis to the investigation present situation, the investigation statistics data, From this, we get the corresponding conclusion. Part 4th (Chapter 5th) is the strategy part: combing the results of investigation and analysis, aiming at the behavior pattern of the crowd, putting forward the design strategy which is dominated by the theory of space syntax, and putting forward the design principle; According to the evaluation of the crowd's psychological satisfaction for the media facade, the correlation between the various factors is obtained. Then it puts forward the targeted design strategy of the media facade in the central business district. Part 5th (Chapter 6th) is the practical part: take the lighting design project of No.2 Tianjie, Jiangbei Guanyinqiao, Chongqing in 2015 as an example, and apply the above research results. The method and process of the design are discussed in detail, and the post-design analysis of the case proves the validity of this study.
【學位授予單位】：重慶大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：TU247

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