本文關(guān)鍵詞： 國際化經(jīng)營 市場環(huán)境 競爭 發(fā)展　出處：《西南交通大學》2014年碩士論文　論文類型：學位論文

【摘要】：中國中鐵股份有限公司是我國基本建設(shè)設(shè)計施工領(lǐng)域里的龍頭企業(yè),經(jīng)營規(guī)模已進入全球500強,企業(yè)品牌價值也已進入世界500強,并成功在香港和內(nèi)地整體上市,目前在全球建筑業(yè)最大承包商中位列第四,亞洲第一。而EY有限責任公司是總公司下屬的勘察、設(shè)計、咨詢大型企業(yè)。中鐵EY公司實施國際化經(jīng)營戰(zhàn)略是適應經(jīng)濟全球化的必然選擇；是落實股份公司和中鐵EY公司總體發(fā)展戰(zhàn)略的必然要求；是保持中鐵EY公司競爭優(yōu)勢的現(xiàn)實需要；是加快與國際接軌的重要途徑。通過對國際發(fā)展環(huán)境、行業(yè)環(huán)境以及中鐵EY公司國際化經(jīng)營現(xiàn)狀優(yōu)劣勢的分析。筆者認為公司的經(jīng)營范圍及核心產(chǎn)品上,因以基礎(chǔ)設(shè)施建設(shè)為主,在更高層次上、更廣領(lǐng)域里多元覆蓋的產(chǎn)業(yè)格局。在區(qū)域目標市場上,因在2014開始全面開拓非洲市場,擴大亞洲地區(qū)的市場份額,大力開發(fā)拉美和大洋洲市場。從而形成“大海外”的經(jīng)營布局,同時逐步完善和完成海外經(jīng)營點的布局。最后為了保證公司國際化經(jīng)營戰(zhàn)略目標的成功實現(xiàn),公司確定了以準確合理定位,再造國際經(jīng)營流程；強化主業(yè),產(chǎn)生整合效應,構(gòu)建多元國際化經(jīng)營格局；創(chuàng)新經(jīng)營模式,實現(xiàn)業(yè)務升級；加快培養(yǎng)國際化經(jīng)營人才步伐,強化項目管理團隊建設(shè)；建立健全國際化經(jīng)營管理機制；提高業(yè)務和項目管理水平；承擔社會責任,促進企業(yè)和諧發(fā)展為主的保障措施。
[Abstract]:China Railway Group Limited is the design and construction of basic construction in the field of China's leading enterprises, the scale of operation has entered the world's top 500, the brand value of enterprises has entered the world top 500, and successfully in Hongkong and the mainland in the overall market, currently ranked in the global construction industry the largest contractor in fourth, the first in Asia. While EY is a limited liability company corporation the investigation, design, consulting large enterprises. EY implementation of international business strategy is the inevitable choice to adapt to the economic globalization; is to implement the joint-stock company and the company's overall development strategy of China Railway EY the inevitable requirement; is the need to maintain competitive advantage in EY's reality; is an important way to accelerate with international standards through the international development. The environment, industry environment analysis and EY internationalization. The author believes that the advantages and disadvantages of the status and business scope of the company's core products Because, in infrastructure construction, at a higher level, multiple coverage of the industrial pattern of wider fields. In the region of the target market, because in 2014 began to fully explore the African market, expand the market share in the Asia region, vigorously develop the Latin American and Oceania market. To form a "overseas" business layout at the same time, gradually improve and complete the overseas operating point layout. Finally in order to ensure the goal of the company's international business strategy successfully, the company determined to accurate positioning, international business process reengineering; strengthen the integration of industry, produce effect, construct the diversified pattern of internationalization; innovative business model, realize the upgrading of business; speeding up the training of international business professionals the pace of strengthening the construction project management team; establish and perfect international management mechanism; improve the project management level of business and social responsibility, promote enterprises; The guarantee measures for the harmonious development of the industry.

【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.92;F272.3

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