巴寶莉集團(tuán)的財(cái)務(wù)故事
發(fā)布時(shí)間：2019-05-19 20:53
【摘要】：正一、巴寶莉的品牌故事巴寶莉(Burberry)集團(tuán)是英國奢侈品牌公司,主營服裝、配飾及香水。2013年巴寶莉在全球價(jià)值最高品牌排名中位列第77名。巴寶莉集團(tuán)是倫敦證券交易所上市公司,同時(shí)也是富時(shí)100指數(shù)組成股之一。1856年,21歲的布料商學(xué)徒托馬斯·巴寶莉在英國英格蘭漢普郡東北部的小鎮(zhèn)貝辛斯托克成立了以自己的名字命名的企業(yè)。19世紀(jì)末,巴寶莉?yàn)橛姽僭O(shè)計(jì)了一種叫"Tielocken"的風(fēng)衣,這就是今天著名的
[Abstract]:On the first hand, Burberry's brand story Burberry (Burberry) Group is a British luxury brand company specializing in clothing, accessories and perfumes. Burberry ranked 77th in 2013 among the highest value brands in the world. Burberry Group is a listed company on the London Stock Exchange and one of the FTSE 100 index stocks. 1856. Thomas Burberry, a 21-year-old cloth merchant apprentice, founded a business named after himself in the northeastern town of Besinstock, England. At the end of the 19th century, Burberry designed a windbreaker called Tielocken for British officers. This is what is famous today.
【作者單位】： 湖北經(jīng)濟(jì)學(xué)院;山西財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院;
【分類號(hào)】：F416.8;F406.72
，
本文編號(hào)：2481055
[Abstract]:On the first hand, Burberry's brand story Burberry (Burberry) Group is a British luxury brand company specializing in clothing, accessories and perfumes. Burberry ranked 77th in 2013 among the highest value brands in the world. Burberry Group is a listed company on the London Stock Exchange and one of the FTSE 100 index stocks. 1856. Thomas Burberry, a 21-year-old cloth merchant apprentice, founded a business named after himself in the northeastern town of Besinstock, England. At the end of the 19th century, Burberry designed a windbreaker called Tielocken for British officers. This is what is famous today.
【作者單位】： 湖北經(jīng)濟(jì)學(xué)院;山西財(cái)經(jīng)大學(xué)管理科學(xué)與工程學(xué)院;
【分類號(hào)】：F416.8;F406.72
，
本文編號(hào)：2481055
本文鏈接：http://sikaile.net/guanlilunwen/caiwuguanlilunwen/2481055.html
最近更新
教材專著
