【摘要】：基于長尾理論視角,論述了情感維護是高校校友捐贈長效發(fā)展的廣泛基礎。首先,在論述長尾理論具有小利潤大市場的"長尾市場"現(xiàn)象基礎上,指出"長尾市場"現(xiàn)象在校友捐贈文化中同樣存在;其次,對我國高校過于依賴精英少數(shù)、忽視廣泛多數(shù)造成校友捐贈的偶然性和短期性進行了闡述;最后,從情感傾注打造校友捐贈的長尾效應,提出了完善我國高校校友捐贈的對策建議。
[Abstract]:Based on the long tail theory, this paper discusses that emotional maintenance is the broad foundation for the long-term development of alumni donation. First of all, on the basis of discussing the phenomenon of "long tail market" in which long tail theory has a large market with small profits, it points out that the phenomenon of "long tail market" also exists in the culture of alumni donation. Neglecting the extensive majority causes the contingency and short-term character of alumni donation. Finally, from the long-term effect of emotion pouring into building alumni donation, the paper puts forward the countermeasures and suggestions to perfect the alumni donation in our country.
【作者單位】： 湖南農業(yè)大學;
【基金】：湖南省哲學社會科學基金項目“基于校友平臺下校友捐贈長效機制構建研究”(13YBB103)
【分類號】：G647.5

【相似文獻】

相關期刊論文 前2條

1 喬海曙;許國新;;校友捐贈和高校發(fā)展:社會資本視角的分析[J];教育科學;2006年05期

2 ;[J];;年期

，

本文編號：2162703