本文選題：類金融模式 + 蘇寧云商��； 參考：《青島大學(xué)》2017年碩士論文

【摘要】：家電行業(yè)在國民經(jīng)濟(jì)發(fā)展中一直占據(jù)重要地位。我國在主要家電產(chǎn)品的生產(chǎn)中穩(wěn)居第一,在產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化、產(chǎn)品結(jié)構(gòu)升級、產(chǎn)品品質(zhì)提升以及行業(yè)轉(zhuǎn)型升級的大背景下,家電產(chǎn)品需要向著人性化、時尚化、健康化的目標(biāo)發(fā)展,依靠技術(shù)上的創(chuàng)新,不斷提升產(chǎn)業(yè)競爭力;同時家電企業(yè)也要關(guān)注企業(yè)風(fēng)險,在轉(zhuǎn)型升級的過程中注重經(jīng)濟(jì)運(yùn)行質(zhì)量,保證企業(yè)穩(wěn)健、長久、持續(xù)發(fā)展。家電行業(yè)范圍的不斷擴(kuò)張、市場份額的不斷加大,除了制造業(yè)企業(yè)的巨大貢獻(xiàn)外,家電連鎖零售企業(yè)同樣功不可沒。目前我國的零售行業(yè)中,類金融模式運(yùn)用廣泛。蘇寧云商作為家電連鎖零售業(yè)的龍頭企業(yè),在連鎖經(jīng)營協(xié)會公布的“中國連鎖百強(qiáng)”中多次高居榜首,龐大的銷售網(wǎng)絡(luò)無疑為蘇寧云商類金融模式的實(shí)施提供了議價基礎(chǔ)。類金融模式雖然可以獲得無息本金來進(jìn)行擴(kuò)張店面,增加市場份額,提高公司的市場競爭力,進(jìn)一步增強(qiáng)公司的議價能力和市場主導(dǎo)地位,降低使用資金的成本,但同時也會給公司帶來多種財(cái)務(wù)風(fēng)險。本文總結(jié)了國內(nèi)外對類金融模式的研究動態(tài),以供應(yīng)鏈管理理論、營運(yùn)資本管理理論、風(fēng)險管理理論為理論基礎(chǔ),研究了蘇寧云商的三大發(fā)展歷程;通過分析蘇寧的經(jīng)營模式,了解類金融模式為蘇寧帶來的益處;對蘇寧類金融模式下的財(cái)務(wù)狀況進(jìn)行研究,并與行業(yè)數(shù)據(jù)進(jìn)行對比分析,發(fā)現(xiàn)存在的財(cái)務(wù)風(fēng)險;最后針對蘇寧云商類金融模式下存在的財(cái)務(wù)風(fēng)險,從優(yōu)化債務(wù)結(jié)構(gòu),加強(qiáng)風(fēng)險防范意識;重視對供應(yīng)鏈的管理,提高公司營運(yùn)能力;改善與供應(yīng)商的關(guān)系;挖掘渠道價值方面提出風(fēng)險管理建議。
[Abstract]:Home appliance industry has been playing an important role in the development of national economy. China ranks first in the production of major household appliances. Under the background of industrial structure optimization, product structure upgrading, product quality upgrading and industry transformation and upgrading, household appliances need to be humanized and fashionable. The goal of healthy development depends on technological innovation to continuously enhance the competitiveness of the industry. At the same time, household appliances enterprises should also pay attention to the risks of enterprises, pay attention to the quality of economic operation in the process of transformation and upgrading, and ensure the steady, long-term and sustainable development of enterprises. In addition to the great contribution of manufacturing enterprises, the household appliance chain retail enterprises are also responsible for the constant expansion of the household appliances industry and the increasing market share. At present, in the retail industry of our country, the similar financial model is widely used. As the leading enterprise of household appliance chain retailing, Su Ning cloud business occupies the top of the list of "China's top 100 chain" announced by the chain management association many times. The huge sales network undoubtedly provides the bargaining basis for the implementation of Su Ning cloud business financial model. Although the quasi-financial model can obtain interest-free principal to expand stores, increase market share, improve the market competitiveness of the company, further enhance the bargaining power and market dominance of the company, and reduce the cost of using funds. But it also brings a variety of financial risks to the company. Based on the theories of supply chain management, working capital management and risk management, this paper summarizes the research trends of the similar financial models at home and abroad, studies the three development processes of Su Ning cloud business, and analyzes the management model of Su Ning, which is based on the theory of supply chain management, the theory of working capital management and the theory of risk management. To understand the benefits of the financial model for Su Ning, to study the financial situation under the Su Ning financial model, and to compare with the industry data to find the financial risk. Finally, aiming at the financial risk existing in the cloud business finance mode of Su Ning, we should optimize the debt structure, strengthen the risk prevention consciousness, attach importance to the management of the supply chain, improve the company's operation ability, improve the relationship with the supplier. Excavate channel value to put forward risk management suggestion.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F721;F715.5

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本文編號：2046684