本文選題：融資資戰(zhàn)略規(guī)劃 + A公司��； 參考：《重慶理工大學(xué)》2017年碩士論文

【摘要】：歐債危機過后,世界經(jīng)濟整體復(fù)蘇乏力,各國間的貿(mào)易格局也在不斷變化。近年來,我國也放慢了發(fā)展速度,經(jīng)濟增長由高速變?yōu)橹兴?產(chǎn)業(yè)結(jié)構(gòu)也在不斷調(diào)整中。我國企業(yè)在不斷開放的市場環(huán)境中獲得更多發(fā)展機遇的同時也面臨著更加嚴(yán)峻的挑戰(zhàn)。企業(yè)的發(fā)展需要有充足的資金支持,所以融資戰(zhàn)略規(guī)劃在企業(yè)的整體戰(zhàn)略中有著舉足輕重的地位。面對激勵的市場競爭如何能夠使企業(yè)以較低的成本融到更多的資金已成為近年來研究的熱點。規(guī)范的公司治理結(jié)構(gòu)與有效的公司治理機制是維護公司聲譽的重要保證。良好的聲譽能夠使企業(yè)在資本市場中更具有競爭力,能夠幫助企業(yè)以較低的成本融到其發(fā)展所需的資金。完善的治理結(jié)構(gòu)能夠改善公司的業(yè)績、提升公司的價值、加快公司的運營效率,并對公司融資戰(zhàn)略規(guī)劃的實施進行有效監(jiān)督,使公司的信息更加透明,從而降低公司的財務(wù)風(fēng)險。公司治理視角下的融資戰(zhàn)略規(guī)劃通過加強公司的文化建設(shè),強化公司的約束與激勵機制,深化公司的管理體制改革,使公司各部門能夠有效的合作并且形成監(jiān)督、制衡機制,從而使公司能夠更加有效的整合資源,利用資源,進而實現(xiàn)降低融資成本,優(yōu)化公司的資本結(jié)構(gòu)的目標(biāo)。最后本文把公司治理的相關(guān)內(nèi)容融入融資戰(zhàn)略規(guī)劃的保障措施中,從而提升融資戰(zhàn)略規(guī)劃的安全性與可行性。本文以一家汽車車身零件供貨商——A公司作為研究對象,通過對其融資和治理現(xiàn)狀及內(nèi)外部環(huán)境的分析,幫助A公司優(yōu)化治理結(jié)構(gòu),做出更加合理的融資戰(zhàn)略規(guī)劃決策,并幫助其構(gòu)建融資戰(zhàn)略規(guī)劃的保障措施,從而使A公司的融資戰(zhàn)略規(guī)劃能夠適應(yīng)多變的市場環(huán)境,更具有競爭力。本案例的分析,不僅有助于解決企業(yè)發(fā)展過程中的融資規(guī)劃問題,更有助于為現(xiàn)階段其他類似企業(yè)的相關(guān)融資戰(zhàn)略規(guī)劃提供依據(jù),具有一定的理論和現(xiàn)實意義。
[Abstract]:After the European debt crisis, the overall recovery of the world economy is weak, and the pattern of trade between countries is constantly changing. In recent years, our country also slowed down the development speed, the economic growth changed from the high speed to the medium speed, the industrial structure is also in the unceasingly adjustment. Chinese enterprises are facing more severe challenges while gaining more development opportunities in the open market environment. The development of enterprises needs sufficient capital support, so financing strategic planning plays an important role in the overall strategy of enterprises. How to make enterprises raise more funds at lower cost in the face of incentive market competition has become a hot research topic in recent years. Normative corporate governance structure and effective corporate governance mechanism are important guarantees to maintain corporate reputation. A good reputation can make an enterprise more competitive in the capital market, and can help it to finance its development at lower cost. The perfect governance structure can improve the company's performance, enhance the company's value, speed up the company's operational efficiency, and effectively supervise the implementation of the company's financing strategy planning, so that the company's information is more transparent. Thus reducing the company's financial risk. The financing strategy planning from the perspective of corporate governance strengthens the cultural construction of the company, strengthens the restraint and incentive mechanism of the company, deepens the reform of the management system of the company, and enables the various departments of the company to cooperate effectively and form a mechanism of supervision and checks and balances. Thus, the company can integrate resources more effectively, utilize resources, and achieve the goal of reducing financing cost and optimizing the capital structure of the company. Finally, this paper integrates the relevant contents of corporate governance into the security measures of financing strategic planning, thereby enhancing the security and feasibility of financing strategic planning. In this paper, a supplier of automobile body parts, A Company, is taken as the research object. Through the analysis of its financing and governance status and internal and external environment, this paper helps company A to optimize its governance structure and make more reasonable financing strategic planning decisions. And help it to construct the safeguard measures of financing strategic planning, so that A company's financing strategic planning can adapt to the changeable market environment and be more competitive. The analysis of this case is not only helpful to solve the financing planning problem in the process of enterprise development, but also helpful to provide the basis for the related financing strategic planning of other similar enterprises at this stage, which has certain theoretical and practical significance.
【學(xué)位授予單位】：重慶理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.471;F406.7

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