本文選題：驅(qū)動(dòng)型　切入點(diǎn)：管理會(huì)計(jì)體系　出處：《財(cái)務(wù)與會(huì)計(jì)》2014年07期 　論文類型：期刊論文

【摘要】：正品牌驅(qū)動(dòng)型的管理會(huì)計(jì)以品牌成長(zhǎng)管理為目標(biāo),一方面它能提供產(chǎn)品、部門分部的業(yè)績(jī)報(bào)告,更重要的是能提供區(qū)分品牌成長(zhǎng)的驅(qū)動(dòng)要素信息。這不僅是管理決策的基礎(chǔ),還是體現(xiàn)工業(yè)企業(yè)管理水平高低的標(biāo)志之一。同時(shí),在激勵(lì)機(jī)制上,品牌驅(qū)動(dòng)型的管理會(huì)計(jì)能協(xié)調(diào)個(gè)人與個(gè)人、
[Abstract]:Positive brand driven management accounting aims at brand growth management. On the one hand, it can provide performance reports of products, departments and divisions, and more importantly, it can provide information on driving factors that distinguish brand growth. This is not only the basis of management decisions. At the same time, in the incentive mechanism, brand driven management accounting can coordinate individual and individual.
【作者單位】： %E6%9C%89%E9%99%90%E8%B4%A3%E4%BB%BB%E5%85%AC%E5%8F%B8;" target="_blank">昆明學(xué)院;紅云紅河煙草<集團(tuán)>有限責(zé)任公司;
【分類號(hào)】：F425;F234.3
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本文編號(hào)：1575043