本文選題：普拉達(dá)　切入點(diǎn)：奢侈品行業(yè)　出處：《會(huì)計(jì)之友》2014年27期 　論文類型：期刊論文

【摘要】：正一、普拉達(dá)的品牌故事意大利奢侈品品牌普拉達(dá)(Prada)是全球奢侈品行業(yè)的領(lǐng)先企業(yè)之一,公司不斷創(chuàng)新業(yè)務(wù)模式,成功地將工業(yè)化的生產(chǎn)流程、精湛的制作工藝和卓越的手工產(chǎn)品相結(jié)合,甄選優(yōu)質(zhì)原材料,制作奢華時(shí)尚產(chǎn)品。在全球領(lǐng)先的市場(chǎng)調(diào)研公司明略行(Millward Brown)公布的2013年Brand Z全球品牌百強(qiáng)排行榜上,普拉達(dá)排名第95,品牌價(jià)值95億美元。1913年馬里奧·普拉達(dá)在意大利米蘭創(chuàng)建了以自
[Abstract]:Prada, the Italian luxury brand, is one of the leading companies in the global luxury goods industry. The company is constantly innovating its business model to successfully industrialize the production process. The combination of exquisite craftsmanship and excellent handmade products, the selection of high-quality raw materials and the production of luxury fashion products. In 2013, the world's leading market research firm, Millward Brown, released a list of the top 100 global brands of Brand Z. Prada ranked 95, with a brand value of $9.5 billion. In 1913, Mario Prada started a project in Milan, Italy.
【作者單位】： 湖北經(jīng)濟(jì)學(xué)院;湖北會(huì)計(jì)發(fā)展研究中心;山西省電力公司;
【分類號(hào)】：F416.86;F406.72
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本文編號(hào)：1567283